Transnational image building

2021 ◽  
Vol 10 (1) ◽  
pp. 1-4
Author(s):  
Paola Gentile ◽  
Fruzsina Kovács ◽  
Marike van der Watt
Keyword(s):  
Image Building

Professional and Communicative Proficiency of a Mentor as a Tool of Image Building in Public Service

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 74-88
Author(s):  
D.A. Kemenev
Keyword(s):  
Public Service ◽  
Role Models ◽  
Communicative Competence ◽  
Public Servants ◽  
Scientific Publications ◽  
Communicative Skills ◽  
The Public ◽  
Public Servant ◽  
Professional Business ◽  
Image Building

The article investigates the imageological aspect of mentor’s communicative competence in public service and reveals the communicative functions of mentor’s image in relation to the mentees. The author determines the communicative skills necessary for the mentor in all processes and stages of this personnel technology. Based on the analysis of scientific publications, the author discloses and justifies the role models of mentor’s behavior in relation to the mentees from the perspective of the mentor’s image, authority, and communicative competence. The author has conducted an expert survey among public servants, which allowed identify the main professional, business, moral, psychological, and integral qualities that are the most effectively developed by the public servant in the process of performing mentor’s functions. As a result, the author suggests a structural-logical model of the communicative competence of a mentor in the public service in the process of perceiving its communicative knowledge, skills, and competencies for achieving the effectiveness of mentoring.

The Cognitive Aspect of the Image Building of the Organization in the Framework of Economic Media Text

2019 ◽  
pp. 1017-1028
Author(s):  
Tatiana O. Bobrova ◽  
Olga P. Ryabko ◽  
Ella A. Vishnyakova ◽  
Svetlana V. Sviontkovskaya ◽  
Vladislav I. Ostrovskiy
Keyword(s):  
Cognitive Aspect ◽  
Image Building

scholarly journals Social Network, Joint Image Building and Adaptation toward Water Governance (Case Study: Taleghan Watershed)

2019 ◽  
Vol 10 (20) ◽  
pp. 201-211
Author(s):  
Fariba Ebrahimi ◽  
Mehdi Ghorbani ◽  
arash malekian ◽  
Ali Salajeghe ◽  
Amir Alambaigi ◽  
...  
Keyword(s):  
Social Network ◽  
Water Governance ◽  
Image Building

scholarly journals Presidential campaign of Volodimir Zelensky: Usage of Donald Trump’s experience

2020 ◽  
Vol 12 (4) ◽  
pp. 698-713
Author(s):  
Vladimir E. Kosyakov ◽  
Keyword(s):  
Presidential Election ◽  
Political Elite ◽  
Political Leader ◽  
Common Elements ◽  
Donald Trump ◽  
Counter Culture ◽  
Image Building ◽  
The Difference ◽  
The One ◽  
Presidential Election Campaign

Introduction: the article contains the analysis of the unique features of Volodimir Zelensky’s presidential election campaign, the success of which is based on the image of a political leader deliberately built as totally different from the one traditional for the Ukraine’s political elite. Objectives: studying the main political trends in presidential campaigns of Volodimir Zelensky and Donald Trump, to identify common elements of their image-building strategies. Methods: comparative analysis. Results: the study verifies the effectiveness of building the counter-culture image of a political leader in the conditions of high levels of political cynicism and citizens’ distrust to their government. Conclusions: the tactics used by Donald Trump and Volodimir Zelensky during the 2016 US elections and 2019 Ukrainian elections respectively are similar at their core. The difference manifests itself in the types of political images used, as formed with respect to the candidates’ previous careers.

scholarly journals POLITENESS STRATEGY USED BY THE ANTAGONIST AND THE PROTAGONIST CHARACTERS IN “THE SILENCE OF THE LAMBS” (A PRAGMATICS STUDY)

2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Titik Iswati ◽  
Sri Minda Murni ◽  
I Wayan Dirgeyasa
Keyword(s):  
Qualitative Design ◽  
Self Image ◽  
Politeness Strategies ◽  
Image Building ◽  
New Strategies

This research dealt with politeness strategy used in the movie The Silence of the Lamb. The aims of this study were (1) to investigate the kinds of politeness strategies used by the antagonist and protagonist characters when they expressed their utterances in the film “The Silence of the Lambs”, (2)  to explain how the strategies used by the two characters, (3) to know the reasons of those characters in employing politeness strategies. The research was conducted by using qualitative design. The source of data of this study was the movie. The data were collected through documentary technique and the instrument was the documentary sheet. The findings of this study revealed that: (1) Based on the categories of politeness strategies proposed by Brown and Levinson, all categories of politeness strategies were found in this film. (2) The bald on record strategy was used for eight times by the antagonist, while the protagonist used it for five times. (3) The use of politeness strategy by the antagonist and protagonist was aimed to perform acts based on J. R. Searle’s theory, namely representatives, directives, commissives and declaration. In addition, new strategies were found in this study. They were self-image building, provoking and influencing. Keywords: Politeness Strategy, Antagonist, Protagonist, Pragmatics

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