What should a corporate website look like? The influence of Gestalt principles and visualisation in website design on the degree of acceptance and recommendation

2012 ◽  
Vol 31 (7) ◽  
pp. 739-751 ◽  
Author(s):  
Birte Möller ◽  
Cornelia Brezing ◽  
Dagmar Unz
2020 ◽  
Vol 2 (80) ◽  
pp. 11-21
Author(s):  
V. M. Senkivskyy ◽  
◽  
I. V. Pikh ◽  
O. V. Lytovchenko ◽  
O. R. Stakhiv ◽  
...  

Author(s):  
Wen-Jang (Kenny) Jih

Technology plays a crucial role in the development of customer brand loyalty. However, technological user interface often falls short on major important aspects of business interaction, such as context-based exchange of information and opinions. Adding social networking features to the corporate website is an attempt to mitigate this weakness. This chapter investigates the driving forces of website loyalty, an issue of interest to the businesses deploying social networks as a new technological tool for business promotion. Using Facebook as the target of observation, this study evaluates the effects of social presence and social capital on website loyalty. The analysis reveals a positive influence of social presence on all three (structural, relational, and cognitive) dimensions of social capital. Further, both the relational and cognitive dimensions of social capital show positive influence on the website loyalty. These findings have practical implications for company seeking to cultivate brand loyalty via website design and management.


Author(s):  
Wen-Jang (Kenny) Jih

Technology plays a crucial role in the development of customer brand loyalty. However, technological user interface often falls short on major important aspects of business interaction, such as context-based exchange of information and opinions. Adding social networking features to the corporate website is an attempt to mitigate this weakness. This chapter investigates the driving forces of website loyalty, an issue of interest to the businesses deploying social networks as a new technological tool for business promotion. Using Facebook as the target of observation, this study evaluates the effects of social presence and social capital on website loyalty. The analysis reveals a positive influence of social presence on all three (structural, relational, and cognitive) dimensions of social capital. Further, both the relational and cognitive dimensions of social capital show positive influence on the website loyalty. These findings have practical implications for company seeking to cultivate brand loyalty via website design and management.


Author(s):  
Purva Kansal

Internet has become a hybrid means of sales, service, and communication channel. Its penetration and acceptability in areas of e-commerce across cultures have given it a growth rate of 566 percent in the time period 2000-2012. Internet helps a marketer to reach target customers across cultures and borders. Therefore, the Internet or its usability in a business environment could not avoid the continuous debate of standardization versus localization. This debate revolves around the argument that people live within a traditional core cultures and that these cultures affect communication messages and peoples perceptions toward those messages. Therefore, a globally designed website might reduce the cultural acceptability of a website. Practically, more than often the globalization of content might reduce a companys target audience to a much smaller group in terms of its way of life, customs and religious beliefs. Literature indicates that another significant element in making websites effective is to realize the importance of content and its understanding the users. One of the important issue is the relationship between culture and feature and content of a corporate website. Evidence from the emerging body of literature on the cultural dimensions of website design and content attributes cuts both ways on the assumption of culturally-neutral, web-based communication. The present study was undertaken with an objective to examine cultural differences and similarities between the content of existing corporate websites from the three countries i.e. India, China, and Denmark, across Hofstede Cultural Dimensions. Websites of 24 companies from each host country were analyzed. The results of the study were more supportive of localization of content.


2014 ◽  
Vol 13 (2) ◽  
pp. 391-402
Author(s):  
Toshinori ANZAI ◽  
Tomiyasu OYA ◽  
Toshihiko KASUYA

2013 ◽  
Vol 12 (4) ◽  
pp. 519-530
Author(s):  
Toshinori ANZAI ◽  
Tomiyasu OYA ◽  
Tetsuaki ISONISHI ◽  
Toshihiko KASUYA

2016 ◽  
Vol 1 (3) ◽  
Author(s):  
Noorriati Din ◽  
Lennora Putit ◽  
Muhammad Naqib Mohd Noor

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, MalaysiaKeywords: Website design; social cue design; grahic design; customer loyalty


This volume charts the development of protestant Dissent between the passing of the Toleration Act (1689) and the repealing of the Test and Corporation Acts (1828). The long eighteenth century was a period in which Dissenters slowly moved from a position of being a persecuted minority to achieving a degree of acceptance and, eventually, full political rights. The first part of the volume considers the history of various Dissenting traditions inside England. There are separate chapters devoted to Presbyterians, Congregationalists, Baptists, and Quakers—the denominations that traced their history before this period—and also to Methodists, who emerged as one of the denominations of ‘New Dissent’ during the eighteenth century. The second part explores the ways in which these traditions developed outside England. It considers the complexities of being a Dissenter in Wales and Ireland, where the state church was Episcopalian, as well as in Scotland, where it was Presbyterian. It also looks at the development of Dissent across the Atlantic, where the relationship between Church and state was rather more loose. The third part is devoted to revivalist movements and their impact, with a particular emphasis on the importance of missionary societies for spreading protestant Christianity from the late eighteenth century onwards. The fourth part looks at Dissenters’ relationship to the British state and their involvement in campaigns to abolish the slave trade. The final part discusses how Dissenters lived: the theology they developed and their attitudes towards Scripture; the importance of both sermons and singing; their involvement in education and print culture; and the ways in which they expressed their faith materially through their buildings.


Author(s):  
Irene Cheng Chu Chan ◽  
Rob Law ◽  
Lawrence Hoc Nang Fong ◽  
Lina Zhong

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