Impact of Host Country Culture on Glocalisation of Corporate Websites

Author(s):  
Purva Kansal

Internet has become a hybrid means of sales, service, and communication channel. Its penetration and acceptability in areas of e-commerce across cultures have given it a growth rate of 566 percent in the time period 2000-2012. Internet helps a marketer to reach target customers across cultures and borders. Therefore, the Internet or its usability in a business environment could not avoid the continuous debate of standardization versus localization. This debate revolves around the argument that people live within a traditional core cultures and that these cultures affect communication messages and peoples perceptions toward those messages. Therefore, a globally designed website might reduce the cultural acceptability of a website. Practically, more than often the globalization of content might reduce a companys target audience to a much smaller group in terms of its way of life, customs and religious beliefs. Literature indicates that another significant element in making websites effective is to realize the importance of content and its understanding the users. One of the important issue is the relationship between culture and feature and content of a corporate website. Evidence from the emerging body of literature on the cultural dimensions of website design and content attributes cuts both ways on the assumption of culturally-neutral, web-based communication. The present study was undertaken with an objective to examine cultural differences and similarities between the content of existing corporate websites from the three countries i.e. India, China, and Denmark, across Hofstede Cultural Dimensions. Websites of 24 companies from each host country were analyzed. The results of the study were more supportive of localization of content.

2018 ◽  
Vol 22 (2) ◽  
pp. 212-232
Author(s):  
Cindy Sing-Bik Ngai ◽  
Rita Gill Singh

Purpose The unprecedented economic development and increase in the number of global corporations in the Greater China region, comprising the Chinese mainland, Taiwan and Hong Kong, have led to more emphasis on corporate leader-stakeholder communication. Bilingual web-based messages posted on corporate websites, which aim to strategically cultivate positive relationships between leaders and stakeholders, have emerged as a primary mode of communication for Chinese corporations. However, a research study investigating the prominent themes and underlying cultural values depicted in leaders’ messages intended for different groups of stakeholders is lacking. Therefore, the purpose of this paper is to investigate the themes and cultural values expressed through corporate leaders’ web-based messages in a non-western context. Design/methodology/approach Using an inductive approach, open coding and a categorization system, this study analyzed the web-based messages of leading corporations with WordSmith 6.0. Findings Six prominent themes in leaders’ communication were identified. These themes included, in order of importance: company development, operating philosophy, company profile, business environment, performance, and products and services. It was found that leaders strategically selected certain themes such as focusing on progress and the business environment but omitted others depending on how they wanted to strategically influence their stakeholders’ attitudes. Differences between the cultural values depicted in Chinese and the corresponding English messages could be attributed to leaders’ cultural adaptation of the messages intended for non-domestic stakeholders. Originality/value Since this study provides insights into the major themes preferred by leaders of corporations operating in Greater China, it will enable existing stakeholders to understand the main business focus of leaders and offer leaders more information about commonly accepted themes. These possibilities for enhanced knowledge on the part of stakeholders and business leaders, in turn, may potentially increase academic appreciation of the complexities involved in corporate communication. It also informs stakeholders about the variations in the values reflected in the English and Chinese messages of leaders, and, therefore, has a potential to offer value to academics and practitioners.


2003 ◽  
Vol 6 (4) ◽  
pp. 765-784
Author(s):  
F Naudé ◽  
A Du Toit

The Internet is a cost-effective and efficient way of distributing information to  all stakeholders in a transparent, globalised business environment. The aim of  this study was to determine the current state and level of adoption of the Internet  as a delivery and communication mechanism for disseminating online/digital  annual reports in the largest listed companies in South Africa. The population  selected for the survey was the 2001 Financial Mail top 300 (SA Giants)  companies. The research was conducted by analysing the corporate websites of  the selected companies, to establish the existence of a corporate website and  whether the full annual report was available electronically. The study also  investigated the relationship between digital annual reports and company  characteristics. The investigation revealed that those companies with websites  and digital annual reports are profitable companies.


Author(s):  
Timothy Larsen

At this point, Mill meets the great, passionate partner of his life, Harriet Taylor. This chapter endeavours to explain the complex relationship and way of life that they created for themselves during the lifetime of her first husband, John Taylor. The choice of celibacy is investigated. Even for freethinkers, chaste affairs were often pursued in this time period and milieu, including by people close to Mill such as W. J. Fox (with Eliza Flower) and Auguste Comte (with Clotilde de Vaux). This chapter also reveals the way that Harriet became a kind of substitute deity and religion for Mill. He frequently applied religious language to her, including deeming her judgement to be ‘perfect’ and ‘infallible’. With Harriet, Mill’s devotional sense finally found an outlet.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 928-928
Author(s):  
Manuela E Faulhaber ◽  
Amie Zarling ◽  
Jeongeun Lee

Abstract Millions of American children under the age of 18 are being cared for by their grandparents and without the presence of the biological parents. The number of custodial grandfamilies has significantly increased over the last five years. Recent studies have shown that custodial grandparents (CPGs) are often facing specific challenges in life, such as lower emotional well-being, higher parenting burden and stress related to this unique situation. Despite these findings, few interventions take a strengths based approach to improve their mental health and resilience. We describe our efforts to address these issues by proposing intervention anchored in the Acceptance and Commitment Therapy (ACT), emphasizing the importance of acceptance of challenging circumstances outside of one’s control and promoting resilience among participants. The program consists of a web based ACT program with online coaching meetings, six common core sessions and six separate sessions for each age group over a time period of six months. This program is unique in the sense that it utilizes both individual and group session techniques to facilitate the learning process. Main active ingredients of this program are to promote effective coping strategies, to reduce parenting stress among grandparents and to increase life skills (i.e., decision-making, proactivity) among grandchildren. We are hypothesizing that participating in the ACT program will help CGPs to improve self-efficacy, emotional well-being, higher self-confidence, social competence, lower depressive symptoms, and parenting distress, thereby leading to positive outcomes such as improved mental health and higher resilience.


2019 ◽  
Vol 11 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Alexandre da C. Goularte ◽  
Silvia Novaes Zilber

Purpose This study aims to evaluate the impact of country culture, represented by Hofstede cultural dimensions, in the adoption of Brazilian mobile banking services. Design/methodology/approach Based on the replication of a theoretical model previously tested in Mozambique (Africa) that combines the extended version of the unified theory of acceptance and use of technology (UTAUT2) with the five Hofstede cultural dimensions, this study tested that model in another emerging country, Brazil, using partial least squares (PLS) as a modeling method. Findings Replication showed that the cultural dimensions do not present strong significance in the moderation of the use of mobile banking. In fact, out of the five dimensions tested, three were not significant and two showed weak significance (p < 0.10): collectivism and short-term orientation. Those results, contrasting with that one presented by Baptista and Oliveira (2015), made sense under Ajzen’s theory (1991) – the TPB, leading to the conclusion that the moderation of cultural dimensions on behavior use is not applicable. Originality/value The authors concluded that the tested model may not be adherent, finding a theoretical gap to be explored in future studies: the moderation of the behavioral intention by cultural variables proposed by Hofstede. That finding supported the proposition of a new theoretical model, which considers the moderation of cultural dimensions in another place: behavioral intention to use mobile banking instead of the behavior use, as proposed by Baptista and Oliveira (2015). So, based on the research results and based on some authors cited in this study (Choi et al., 2014; Chou, 2013; Srite and Karahanna, 2006), it is proposed to insert Hofstede cultural variables as moderators of independent variables on the behavioral intention.


2021 ◽  
Vol 3 (3) ◽  
pp. 318-328
Author(s):  
Qamar Ali ◽  
Muhammad Naveed Aslam ◽  
Sahar Hafeez

The purpose of this study is to explore the aesthetical features of corporate recruitment websites, including the website design, style, and color, and to investigate their impact on organizational attractiveness and applicants' intention to apply. By doing so, the study also examines the effects of corporate websites on applicants' perception of the corporate culture and measures the mediating impact of perceptions of organizational culture on organizational attractiveness and applicants' intention to apply for the jobs in the context of Pakistan. The study is based on a laboratory experiment with three hundred undergraduate business students conducted at a university computer lab. Correlation, Independent T-test, One-way ANOVA, and Simple Linear Regression were applied to analyze variables using SPSS. The findings of this study support the hypothesis that website features have a significant positive impact on applicants' perceived organizational attractiveness. However, the website's design does not seem to impact applicants' intentions to apply for the job substantially. The regression analysis results also revealed that the perceived organizational culture partially mediates the relationship between website features and organizational attractiveness and fully mediates the relationship between website features and intentions to Apply.


2020 ◽  
Vol 11 (SPL1) ◽  
pp. 1689-1694
Author(s):  
Amir Ali

After the hike of the Coronavirus from the country of China in the end of the previous year, Novel Coronavirus accounts for a total of about 46 million cases all around the world with the death of more than 1.28 million individuals & 31.8 million recoveries. Besides its extraordinary infectivity & casualty rates, Corona Virus Disease has caused widespread panic, economic weight & budgetary misfortunes. Mass terror of CORONA VIRUS, named as "corona phobia", has made an adequate mental indications in over-all population. Along these lines, this audit has been embraced to characterize panic consequence of CORONA Virus. The quarantine can create extreme anger, nervousness, accumulating, psychological illness & sadness. Strengthened through an "infodemic" extent through a various foundation in web-based broadcasting. Upheavals bigotry, defamation, & tolerance against specific networks remain additionally being broadly detailed. All things considered, bleeding-edge medical services laborers are at higher danger of getting the illness just as encountering unfriendly mental results in a type of burnout, tension, fear of communicating contamination, a sentiment of contrariness, wretchedness, & extended substance-reliance. Network-based alleviation projects to battle coronavirus will upset youngster normal way of life & may cause flowery psychological depression. Networks remain pretentious by disease in several manners & want exceptional consideration. 


Author(s):  
Jason A. Peterson

This chapter serves as an overview of the book, beginning with the social climate of Mississippi in the aftermath of the 1954 Brown vs. Board of Education decision. From there, the chapter includes a discussion on the role of the press in this turbulent and violent time period, which more often than not acted as an arm of racist organizations like the Citizens’ Council and the Sovereignty Commission in an effort to protect the way of life that segregation had built. The part college athletics played in the Closed Society is also addressed, as are the various challenges to Mississippi’s white way of life, specifically the unwritten law, and the press reaction to the potential of integrated athletics.


The chapter starts presenting the main elements of the coding scheme, previously introduced, that the author used to analyse the cultural impact on corporate social responsibility (CSR) communication on company websites. It presents the results of a quantitative content analysis of the websites of 352 organisations belonging to different geographical areas and included in the Dow Jones Sustainability World Index (DJSWI) and in the Hang Seng (Mainland and HK) Corporate Sustainability Index (HSMHUS). The findings show that Hofstede's cultural dimensions and online CSR communication belong to two different levels of analysis: one is innate, intuitive, and diffusive, while the other one is planned, intentional, and rational. Thus, the findings suggest that cultural dimensions are factors that need to be analysed as social aspects, while CSR communication on corporate websites has to be explored as a strategic feature. Finally, the chapter recommends areas for further discussion and research about the relation between traditional culture, culture of the Internet, and CSR, reflecting on the achieved results that largely differ from previous studies related to Hofstede's cultural dimensions and CSR communication.


The aim of this chapter is to present empirical research the author conducted in the fields of corporate social responsibility (CSR) communication and cultural dimensions. The chapter evaluates how Hofstede's cultural dimensions in CSR content varies between companies in the Asian context and other organisations in the world. The research considers three out of Hofstede's five cultural dimensions: individualism vs. collectivism, power distance, and uncertainty avoidance. The first part of the empirical research analyses these cultural dimensions and introduces the research questions. Answering these questions allows the author to compare the CSR communication of countries with an Asian background with the CSR communications of other countries. Moreover, the chapter illustrates the pros and cons of applying a content analysis (i.e., the select method) to achieve an in-depth understanding of the cultural influence on CSR contents embedded in corporate websites. Finally, the chapter recommends areas for further discussion and research of the relation between culture and CSR.


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