Maximizing Social Presence to Improve Website Loyalty

2018 ◽  
pp. 223-238
Author(s):  
Wen-Jang (Kenny) Jih
Keyword(s):  
Social Capital ◽  
Social Presence ◽  
Brand Loyalty ◽  
Driving Forces ◽  
Positive Influence ◽  
Website Design ◽  
Corporate Website ◽  
Technological Tool ◽  
Practical Implications ◽  
Cognitive Dimensions

Technology plays a crucial role in the development of customer brand loyalty. However, technological user interface often falls short on major important aspects of business interaction, such as context-based exchange of information and opinions. Adding social networking features to the corporate website is an attempt to mitigate this weakness. This chapter investigates the driving forces of website loyalty, an issue of interest to the businesses deploying social networks as a new technological tool for business promotion. Using Facebook as the target of observation, this study evaluates the effects of social presence and social capital on website loyalty. The analysis reveals a positive influence of social presence on all three (structural, relational, and cognitive) dimensions of social capital. Further, both the relational and cognitive dimensions of social capital show positive influence on the website loyalty. These findings have practical implications for company seeking to cultivate brand loyalty via website design and management.

Maximizing Social Presence to Improve Website Loyalty

2021 ◽  
pp. 304-319
Author(s):  
Wen-Jang (Kenny) Jih
Keyword(s):  
Social Capital ◽  
Social Presence ◽  
Brand Loyalty ◽  
Driving Forces ◽  
Positive Influence ◽  
Website Design ◽  
Corporate Website ◽  
Technological Tool ◽  
Practical Implications ◽  
Cognitive Dimensions

Technology plays a crucial role in the development of customer brand loyalty. However, technological user interface often falls short on major important aspects of business interaction, such as context-based exchange of information and opinions. Adding social networking features to the corporate website is an attempt to mitigate this weakness. This chapter investigates the driving forces of website loyalty, an issue of interest to the businesses deploying social networks as a new technological tool for business promotion. Using Facebook as the target of observation, this study evaluates the effects of social presence and social capital on website loyalty. The analysis reveals a positive influence of social presence on all three (structural, relational, and cognitive) dimensions of social capital. Further, both the relational and cognitive dimensions of social capital show positive influence on the website loyalty. These findings have practical implications for company seeking to cultivate brand loyalty via website design and management.

Quality Assessment Framework for Mobile Health Systems

2017 ◽  
Vol 13 (3) ◽  
pp. 53-66 ◽  
Author(s):  
Mohammad Naghizadeh ◽  
Mahsima Kazemi Movahhed ◽  
Yashar Ghoflgari Jedari
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Presence ◽  
Online Social Networks ◽  
Driving Forces ◽  
Positive Influence ◽  
Academic Disciplines ◽  
Mobile Health Systems ◽  
Technological Tool ◽  
Cognitive Dimensions

Web-based, online social networking has received much attention from researchers in a variety of academic disciplines, with interesting issues addressed from different perspectives. Although Internet technologies play an instrumental role in the provision of the connectivity and message exchange capabilities that are required for the member interactions, the impacts of extensive usage of online social networks often are often on the non-technological aspects. This research investigates the driving forces of website loyalty, an issue of interest to both the individuals using the service for socializing and for the businesses deploying social networks as a serious technological tool for business promotion purposes. Using Facebook as the target of observation, this study evaluates the effects of social presence and social capital on website loyalty. The analysis reveals a positive influence of social presence on all three (structural, relational and cognitive) dimensions of social capital. Further, both the relational and cognitive dimensions of social capital have positive influence on the website loyalty.

Investigating Social Capital Development in Embedded Festivals: The Case of The Cygnet Folk Festival

2021 ◽  
Author(s):  
Terese Fiedler ◽  
Mark Wickham
Keyword(s):  
Social Capital ◽  
Sense Of Community ◽  
Host Location ◽  
Effective Management ◽  
Multiple Stakeholders ◽  
Study Support ◽  
Capital Development ◽  
Depth Interviews ◽  
Practical Implications ◽  
Cognitive Dimensions

This article adopts Claridge’s (2018) tri-dimensional social capital lens to explore how social capital is developed in an embedded festival setting. The study was based upon a quantitative survey and semi-structured in-depth interviews with multiple stakeholders of the embedded Cygnet Folk Festival (a regional festival located in Tasmania, Australia). Results indicated that embedded festivals could generate unique social capital by co-opting the local infrastructure and providing volunteer opportunities. While all dimensions of social capital were detected, it appeared that embedded festivals may be particularly effective in generating the structural and cognitive dimensions of social capital; the findings of this study support the notion that embedded festivals differ in the manner in which social capital is produced and in their ability to create a sense of community in the host location. This paper concludes with a range of theoretical and practical implications for the effective management of social capital development in festival settings.

scholarly journals The Role of Corporate Social Responsibility in Supporting Second-Order Social Capital and Sustainable Innovation Ambidexterity

2021 ◽  
Vol 13 (13) ◽  
pp. 6994
Author(s):  
Asif Khan ◽  
Li-Ru Chen ◽  
Chao-Yang Hung
Keyword(s):  
Social Capital ◽  
Positive Influence ◽  
Second Order ◽  
Partial Least Square ◽  
Middle Level ◽  
Least Square ◽  
Legal Responsibility ◽  
Cluster Sampling ◽  
Manufacturing Companies ◽  
Sustainable Innovation

This research contributes to the developing literature on CSR, second-order social capital, and sustainable innovation ambidexterity by (1) offering a complete theoretical framework grounded on related theories by clarifying the associations between the four components of CSR proposed by Carroll, because this model suggests a company to be a responsible member of the society by following the required laws while generating profits and conducting philanthropic initiatives, SSC, and sustainable innovation ambidexterity, and (2) testing this framework in a new setting and with a new target population. This study focuses on the top-level management of different manufacturing companies located in Pakistan. A total of 34 manufacturing industries were selected using a cluster sampling technique based on their proximity in the selected cluster. Geographical location and industry type were selected as the criteria to group the industries in clusters. The data collected from 220 top and middle-level managers were analyzed using a partial least square method while the moderation analysis was conducted by using variance analysis. According to the findings of this study, economic, ethical, legal, and philanthropical responsibilities of CSR were all found to have a positive influence on second-order social capital. The economic, ethical, and legal responsibility of CSR did not influence sustainable innovation ambidexterity, whereas the philanthropical responsibility of CSR was found to have a positive influence on sustainable innovation ambidexterity. The findings of this research study will allow the managers to identify the right mix of CSR initiatives required to manage SSC and sustainable innovation exploitation and exploration techniques.

“Please tidy up before leaving”: nudging Airbnb guests toward altruistic behavior

2019 ◽  
Vol 13 (4) ◽  
pp. 524-530 ◽  
Author(s):  
Paul Ranson ◽  
Daniel Guttentag
Keyword(s):  
Social Presence ◽  
Design Methodology ◽  
Field Experiments ◽  
Experimental Results ◽  
Altruistic Behavior ◽  
Content Type ◽  
The Social ◽  
Relationship Model ◽  
Social Market ◽  
Practical Implications

Purpose This study aimed to investigate whether increasing the social presence within an Airbnb lodging environment could nudge guests toward altruistic cleaning behaviors. Design/methodology/approach The study was based around a theoretical framework combining the social-market versus money-market relationship model, nudge theory and social presence theory. A series of three field experiments were conducted, in which social presence was manipulated to test its impact on guest cleaning behaviors prior to departure. Findings The experimental results confirmed the underlying hypothesis that an Airbnb listing’s enhanced social presence can subtly induce guests to help clean their rental units prior to departure. Originality/value This study is the first to examine behavioral nudging in an Airbnb context. It is also one of the first field experiments involving Airbnb. The study findings offer clear theoretical and practical implications.

scholarly journals Presenter: Werner Paulus, University Hospital Muenster, Muenster. Publishing A High-quality, Non-commercial Neuropathology Journal Without a Publisher: The First Nine Months

2021 ◽  
Vol 48 (s2) ◽  
pp. S11-S11
Author(s):  
Marta Margeta ◽  
Peter Gould ◽  
Lili-Naz Hazrati ◽  
Veronica Hirsch-Reinshagen ◽  
Werner Paulus
Keyword(s):  
Open Access ◽  
Driving Forces ◽  
Scholarly Communication ◽  
University Hospital ◽  
Website Design ◽  
Final Decision ◽  
List Type ◽  
Ethical Challenges ◽  
High Quality ◽  
Commercial Publishing

Scholarly communication faces increasing economical and ethical challenges, including pricing policies and overbearing behavior of commercial publishing houses. Based on the hypothesis that a diamond open access neuropathology journal of a high scientific and technical quality can be run entirely by neuropathologists, we launched Free Neuropathology (FNP; freeneuropathology.org) in January 2020. Classical publisher activities, such as copyediting, layout, website maintenance, and journal promotion, are undertaken by neuropathologists and neuroscientists using free open access software. The journal is free for both readers and authors, and papers are published under a Creative Commons BY SA licence, where copyright remains with the authors. Based on 26 articles published by August 2020, it takes FNP 11.1 days from submission to first, and 19.9 days to final, decision. High-quality copyediting, layout, and online publishing in the final format is accomplished in only 8 days. Absence of a commercial publisher enables prioritization of democratic and scientifically-driven decisions on editorial structure, website design, journal promotion, paper formatting, special article series, and number of accepted papers. This new model of journal publishing, which returns the control of scholarly communication to scientists, will be of interest to neuropathologists and wider scientific community alike.Learning ObjectivesSummarize the current state and driving forces behind commercial and non-commercial scientific publishing in neuropathology.Describe the advantages and challenges of a non-commercial publishing platform for neuropathology.

Who is more likely to become business angels?

2014 ◽  
Vol 6 (1) ◽  
pp. 4-20 ◽  
Author(s):  
Yaokuang Li ◽  
Li Ling ◽  
Juan Wu ◽  
Peng Li
Keyword(s):  
Influence Factors ◽  
Positive Influence ◽  
Clear Understanding ◽  
Logit Analysis ◽  
Business Angels ◽  
Investment Activity ◽  
Content Type ◽  
Angel Investment ◽  
Investment In China ◽  
Practical Implications

Purpose – The paper is aimed to obtain a clear understanding of influence factors that can increase the possibility to be business angels (BA). Design/methodology/approach – This study develops the 3A model in the Chinese context to design questionnaire, and 334 questionnaires are obtained via focus group sample and targeted snowball approach, and the multinomial logit analysis is used to test a serious of hypotheses. Findings – The paper confirmed that the entrepreneurial experience and wealth are determinants of investment for potential BA, and the wealth have both directly and indirectly positive influence on investment activity through risk preference, namely that richer people prefer risk which impel them to invest as BA. Research limitations/implications – There are two limitations in the paper: first, the macro environment in China has not been taken into consideration in the model; second, the source of the sample focuses on the developed cities in the middle and eastern of China, only reflect the characteristic of angels in these areas, which may somewhat diverges from the reality. Practical implications – The paper would contribute to form the policy which could promote the development of angel investment in China. Originality/value – This paper conducts a preliminary exploration of the factors that have impact on Chinese BA' investment activity based on current research.

Beyond environmental scarcity: Human and social capital as driving forces of bootstrapping activities

2014 ◽  
Vol 29 (2) ◽  
pp. 310-326 ◽  
Author(s):  
Dietmar Grichnik ◽  
Jan Brinckmann ◽  
Luv Singh ◽  
Sophie Manigart
Keyword(s):  
Social Capital ◽  
Driving Forces ◽  
Environmental Scarcity ◽  
Human And Social Capital

m-servicescape: effects of the hotel mobile app servicescape preferences on customer response

2018 ◽  
Vol 9 (2) ◽  
pp. 172-187 ◽  
Author(s):  
Seonjeong Ally Lee
Keyword(s):  
Brand Loyalty ◽  
Hotel Industry ◽  
Mobile App ◽  
Mobile Marketing ◽  
Customer Engagement ◽  
Survey Method ◽  
Mobile Service ◽  
Cross Sectional ◽  
Content Type ◽  
Practical Implications

Purpose This paper aims to explore how customer engagement behaviors and brand loyalty are enhanced through customers’ preferences of m-servicescape, based on the S-O-R model as a theoretical background. Design/methodology/approach A cross-sectional, online, self-administered survey method was conducted to examine proposed relationships by recruiting previous users of hotel mobile apps in the USA. Findings Results identified aesthetics, functionality and symbolism preferences of the m-servicescape fulfilled customers’ evaluations on autonomy and relatedness needs fulfillment, which positively influenced their engagement behaviors and brand loyalty. Research/limitations/implications This study contributed to mobile marketing research by investigating customers’ preferences of m-servicescapes that enhanced customers’ positive responses in the hotel industry. Practical implications Practical implications are as follows: using a holistic approach to explore mobile service environments in fulfilling customers’ needs, enhanced customers’ engagement behaviors and brand loyalty. Originality/value This study proposed and empirically investigated the role of m-servicescapes in customers’ evaluations on needs fulfillment and their positive responses in the hotel industry.

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