An eye-tracking paradigm to explore the effect of online consumers’ emotion on their visual behaviour between desktop screen and mobile screen

2020 ◽  
pp. 1-12
Author(s):  
Yoon Min Hwang ◽  
Kun Chang Lee
Keyword(s):  
Eye Tracking ◽  
Visual Behaviour ◽  
Online Consumers

scholarly journals Coevolution of visual behaviour, the material world and social complexity, depicted by the eye-tracking of archaeological objects in humans

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Felipe Criado-Boado ◽  
Diego Alonso-Pablos ◽  
Manuel J. Blanco ◽  
Yolanda Porto ◽  
Anxo Rodríguez-Paz ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Social Complexity ◽  
Material World ◽  
Visual Behaviour ◽  
Archaeological Objects

scholarly journals Exploring Visitors’ Visual Behavior Using Eye-Tracking: The Case of the “Studiolo Del Duca”

2022 ◽  
Vol 8 (1) ◽  
pp. 8
Author(s):  
Serena Mandolesi ◽  
Danilo Gambelli ◽  
Simona Naspetti ◽  
Raffaele Zanoli
Keyword(s):  
Visual Perception ◽  
Eye Tracking ◽  
Human Brain ◽  
Visual Behavior ◽  
Visual Behaviour ◽  
Tracking Technology

Although the understanding of cognitive disciplines has progressed, we know relatively little about how the human brain perceives art. Thanks to the growing interest in visual perception, eye-tracking technology has been increasingly used for studying the interaction between individuals and artworks. In this study, eye-tracking was used to provide insights into non-expert visitors’ visual behaviour as they move freely in the historical room of the “Studiolo del Duca” of the Ducal Palace in Urbino, Italy. Visitors looked for an average of almost two minutes. This study revealed which parts of the artefact captured visitors’ attention and also gives interesting information about the main patterns of fruition.

Luminance and saliency have impact on pedestrians’ fixation distribution during natural walking: Evidence from mobile eye-tracker

2020 ◽  
pp. 147715352096815
Author(s):  
X Jiang ◽  
J Li ◽  
B Yang
Keyword(s):  
Eye Tracking ◽  
Field Experiments ◽  
Visual Environment ◽  
Viewing Angle ◽  
Eye Tracker ◽  
Natural Conditions ◽  
Night Time ◽  
Practical Applications ◽  
Field Of Vision ◽  
Visual Behaviour

The general environmental factors that influence fixation distribution as part of pedestrian visual behaviour under natural conditions are unclear. Relative luminance and saliency are considered the parameters for predicting image-based fixation; however, they are not confirmed by evidence from the natural walking scenario. Field experiments using mobile eye-tracking glasses device were conducted on 16 participants in four commercial streets during day and night. Fixation data along with processed images extracted from eye-tracking glass video were analysed to investigate if relative luminance or saliency correlates with fixation distribution while walking. The results show that fixations within a 10° viewing angle were distributed in bright and more salient areas in the field of vision. Statistical analyses found a stronger positive correlation in saliency than in relative luminance and at night-time rather than under daylight. The correlation found between relative luminance/saliency and fixation distribution suggests that relative luminance/saliency may attract the visual attention of pedestrians. It will be beneficial for practical applications via a better visual environment, including lighting and guiding facilities for pedestrians, especially at night.

scholarly journals Eye movements, convergence distance and pupil-size when reading from smartphone, computer, print and tablet

2018 ◽  
Vol 11 (1) ◽  
pp. 1-5 ◽  
Author(s):  
Antonio Miguel Miranda ◽  
Eduardo J Nunes-Pereira ◽  
Karthikeyan Baskaran ◽  
Antonio Filipe Macedo
Keyword(s):  
Eye Tracking ◽  
Pupil Size ◽  
Fixation Duration ◽  
Reading Speed ◽  
Electronic Devices ◽  
Random Order ◽  
Normal Vision ◽  
Visual Condition ◽  
Free Viewing ◽  
Visual Behaviour

This study investigated the use of eye-tracking glasses to monitor visual behaviour when reading from electronic devices and paper in free-viewing conditions. The Tobii-Pro-Glasses were used to monitor 20 subjects with normal vision during reading tasks. Reading was performed in a smartphone, computer, paper and tablet. Texts from the IReST-test were read in devices in a random order. Participants read one text in each device and then repeated the same task 1 hour later; in total each participant read eight different texts. The sequence for the devices was randomized. We found differences between devices for saccade amplitude, fixation duration, convergence distance and pupil size. Reading speed between computer and tablet was slightly different (8 words-per-minute) and pupil size reduced up to 20% in electronic devices compared to print. Behavioural changes observed whilst reading from different devices may reflect an attempt from readers to optimize performance. The need to maintain visual performance under different visual condition may lead to increased visual symptoms. Eye-tracking glasses could be a valuable tool to investigate visual aspects of digital strain.

scholarly journals The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking

2021 ◽  
Vol 22 (1) ◽  
pp. 204-245
Author(s):  
Weiyin Hong ◽  
◽  
Muller Y. M. Cheung ◽  
James Thong ◽  
◽  
...  
Keyword(s):  
Eye Tracking ◽  
Banner Ads ◽  
Online Consumers ◽  
The Impact ◽  
Level Analysis

Eye-Tracking in the Real World

2018 ◽  
pp. 368-396 ◽  
Author(s):  
Jim Uttley ◽  
James Simpson ◽  
Hussain Qasem
Keyword(s):  
Virtual Reality ◽  
Eye Tracking ◽  
Real World ◽  
Good Reason ◽  
Laboratory Setting ◽  
Virtual Reality Technology ◽  
Visual Behaviour ◽  
In The Wild ◽  
Future Direction ◽  
Tracking Technology

Visual behaviour provides an objective and measurable indication of cognitive processes and perceptions that may otherwise be difficult to assess. The development of eye-tracking technology has allowed the accurate and relatively convenient measurement of visual behaviour. Most research using this technology has been based in a laboratory setting. This is not without good reason, as eye-tracking ‘in the wild'—in real, naturalistic, and outdoor settings—poses logistical and methodological difficulties. One particular limitation that afflicts eye-tracking research, including real-world eye-tracking, is the difficulty in directly attributing attention to what is being looked at. This chapter presents three case studies that illustrate the use of eye-tracking in real-world settings with attempts to overcome this limitation. The chapter concludes by discussing the future direction of eye-tracking research, including how to integrate it with multisensory experiences, its use in conjunction with virtual reality technology, and its implications for urban planning and environmental design.

An Eye-Tracking Study on Audiovisual Speech Perception Strategies Adopted by Normal-Hearing and Deaf Adults Under Different Language Familiarities

2020 ◽  
Vol 63 (7) ◽  
pp. 2245-2254 ◽  
Author(s):  
Jianrong Wang ◽  
Yumeng Zhu ◽  
Yu Chen ◽  
Abdilbar Mamat ◽  
Mei Yu ◽  
...  
Keyword(s):  
Speech Perception ◽  
Eye Tracking ◽  
Normal Hearing ◽  
Audiovisual Speech ◽  
Audiovisual Speech Perception ◽  
Allocation Pattern ◽  
Deaf Adults ◽  
Bilingual Speaker ◽  
Primary Hypothesis ◽  
Standard Chinese

Purpose The primary purpose of this study was to explore the audiovisual speech perception strategies.80.23.47 adopted by normal-hearing and deaf people in processing familiar and unfamiliar languages. Our primary hypothesis was that they would adopt different perception strategies due to different sensory experiences at an early age, limitations of the physical device, and the developmental gap of language, and others. Method Thirty normal-hearing adults and 33 prelingually deaf adults participated in the study. They were asked to perform judgment and listening tasks while watching videos of a Uygur–Mandarin bilingual speaker in a familiar language (Standard Chinese) or an unfamiliar language (Modern Uygur) while their eye movements were recorded by eye-tracking technology. Results Task had a slight influence on the distribution of selective attention, whereas subject and language had significant influences. To be specific, the normal-hearing and the d10eaf participants mainly gazed at the speaker's eyes and mouth, respectively, in the experiment; moreover, while the normal-hearing participants had to stare longer at the speaker's mouth when they confronted with the unfamiliar language Modern Uygur, the deaf participant did not change their attention allocation pattern when perceiving the two languages. Conclusions Normal-hearing and deaf adults adopt different audiovisual speech perception strategies: Normal-hearing adults mainly look at the eyes, and deaf adults mainly look at the mouth. Additionally, language and task can also modulate the speech perception strategy.

Activation and Persistence of Implicit Causality Information in Spoken Language Comprehension

2010 ◽  
Vol 57 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Pirita Pyykkönen ◽  
Juhani Järvikivi
Keyword(s):  
Eye Tracking ◽  
Language Comprehension ◽  
Spoken Language ◽  
Visual World ◽  
Implicit Causality ◽  
Causality Information ◽  
Spoken Language Comprehension

A visual world eye-tracking study investigated the activation and persistence of implicit causality information in spoken language comprehension. We showed that people infer the implicit causality of verbs as soon as they encounter such verbs in discourse, as is predicted by proponents of the immediate focusing account ( Greene & McKoon, 1995 ; Koornneef & Van Berkum, 2006 ; Van Berkum, Koornneef, Otten, & Nieuwland, 2007 ). Interestingly, we observed activation of implicit causality information even before people encountered the causal conjunction. However, while implicit causality information was persistent as the discourse unfolded, it did not have a privileged role as a focusing cue immediately at the ambiguous pronoun when people were resolving its antecedent. Instead, our study indicated that implicit causality does not affect all referents to the same extent, rather it interacts with other cues in the discourse, especially when one of the referents is already prominently in focus.

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