Adaptive Aging Safety of Guidance Marks in Rail Transit Connection Systems Based on Eye Movement Data

The aim of this study was to meet the visual cognition needs of the elderly population for the guidance marks and safety guidance marks of the rail transit connection system. Based on the visual characteristics of the elderly population, this paper firstly determined the visual field and sight range of the marks of the elderly population from three aspects—visual angle, visual distance, and height of the elderly population—and constructed the visual recognition space of the elderly population. Then, from the perspective of the setting position, the setting height, and the deflection angle, an adaptive aging safety design method for the guidance marks in the rail transit connection system is proposed. Then, based on the eye movement data of fixation duration, initial fixation duration, and the number of visits, a visual behavior index model is constructed to iteratively optimize the adaptive aging safety design of guidance marks in a rail transit connection system. A radar map is used to calculate the comprehensive index of visual behavior to determine the optimal scheme. Finally, taking the traffic connection system of Shanghai Songjiang University Town Station as an example, the eye movement data of 37 participants were collected, according to the principle that each connection path should only be taken once per person; the above method was used to design 7 connection path guidance marks for an adaptive aging safety design. The results showed that the comprehensive index of visual behavior of different paths had different degrees of improvement of up to 14.00%, which verified the effectiveness of the design method. The research results have certain theoretical significance and application value for the adaptive aging safety design and retrofit of guidance marks of rail transit connection systems.

Exploring Visitors’ Visual Behavior Using Eye-Tracking: The Case of the “Studiolo Del Duca”

Although the understanding of cognitive disciplines has progressed, we know relatively little about how the human brain perceives art. Thanks to the growing interest in visual perception, eye-tracking technology has been increasingly used for studying the interaction between individuals and artworks. In this study, eye-tracking was used to provide insights into non-expert visitors’ visual behaviour as they move freely in the historical room of the “Studiolo del Duca” of the Ducal Palace in Urbino, Italy. Visitors looked for an average of almost two minutes. This study revealed which parts of the artefact captured visitors’ attention and also gives interesting information about the main patterns of fruition.

Pediatric Visual Acuity Testing

Visual acuity measurement is an essential component of any eye exam. In adults and older children, letter-based acuity (i.e., recognition acuity) is commonly used to measure vision. However, in infants and toddlers, performing traditional visual acuity testing is nearly impossible. Instead, modified optotypes such as gratings and pictures are shown to observe the young child's visual behavior. Additionally, there are objective visual acuity methods that negate the need for observing visual behavior. For the practicing clinician, the choices are many and can be confusing. With new commercial products coming into the market every day, it is nearly impossible to comprehensively cover each one of them. Instead, in this chapter, commonly used and/or studied visual acuity tests are covered. For each test, the set-up, procedure, documentation, and scientific evidence supporting or negating its use are discussed.

Optocollic responses in adult barn owls (Tyto furcata)

Barn owls, like primates, have frontally oriented eyes, which allow for a large binocular overlap. While owls have similar binocular vision and visual-search strategies as primates, it is less clear whether reflexive visual behavior also resembles that of primates or is more similar to that of closer related, but lateral-eyed bird species. Test cases are visual responses driven by wide-field movement: the optokinetic, optocollic, and optomotor responses, mediated by eye, head and body movements, respectively. Adult primates have a so-called symmetric horizontal response: they show the same following behavior, if the stimulus, presented to one eye only, moves in the nasal-to-temporal direction or in the temporal-to-nasal direction. By contrast, lateral-eyed birds have an asymmetric response, responding better to temporal-to-nasal movement than to nasal-to-temporal movement. We show here that the horizontal optocollic response of adult barn owls is less asymmetric than that in the chicken for all velocities tested. Moreover, the response is symmetric for low velocities (< 20 deg/s), and similar to that of primates. The response becomes moderately asymmetric for middle-range velocities (20–40 deg/s). A definitive statement for the complex situation for higher velocities (> 40 deg/s) is not possible.

Effect of Personality Traits on Banner Advertisement Recognition

This article investigates the effect of personality traits on the attitude of web users towards online advertising. Utilizing and analyzing personality traits along with possible correlations between these traits and their influence on consumers’ buying behavior is crucial not only in research studies; this also holds for commercial implementations, as it allows businesses to set up and run sophisticated and strategic campaign designs in the field of digital marketing. This article starts with a literature review on advertisement recall and personality traits, which is followed by the procedure and processes undertaken to conduct the experiment, construct the online store, and design and place the advertisements. Collected data from the personality questionnaire and the two experiment questionnaires (pre and post-test) are presented using descriptive statistics, and data collected from the eye-tracking are analyzed using visual behavior assessment metrics. The results show that personality traits and especially honesty–humility can prove to be a predictive force for some important aspects of banner advertisement recognizability.

From Visual Behavior to Signage Design: A Wayfinding Experiment with Eye-Tracking in Satellite Terminal of PVG Airport

Passengers principally rely on signage to making wayfinding decisions in transportation buildings. Most existing research focuses on the analysis of the wayfinding trajectory, but there is less attention on the process of how passengers make the wayfinding decision. So, it is hard to accurately locate the causes of the wrong wayfinding decision. Taking the Satellite Terminal of Shanghai Pudong International Airport (PVG Airport) as an example, we adopted the eye-tracking technology and recorded the eye-tracking data of passengers observing the signage and making wayfinding decisions. Then, we compared and analyzed the data, presenting it by data visualization. This study found the causes of passengers making wrong wayfinding decisions and the visual behavior of wayfinding: the reconfirmation behavior, the priority of attention, and the clockwise observation. Finally, corresponding suggestions for signage design optimization are put forward regarding some wayfinding decision points. As a result, the optimized signage system in the satellite terminal is welcomed by the passengers two months later according to monthly questionnaires.

Skill Level in Tennis Serve Return Is Related to Adaptability in Visual Search Behavior

Analyzing visual search strategies in tennis is primarily focused on studying relationships between visual behavior and tennis performance. However, diverse movement characteristics among different servers suggest the importance of adjusting the visual search strategies of an individual while playing against different opponents. The aim of this study was to analyze whether visual search strategies can be attributed to the individual server and the returning player during the tennis serve return or return performance. Seventeen tennis players were enrolled in this study (five international players and 12 national players) producing a sample of 1,020 returns measured with mobile eye trackers. The random forest machine learning model was used to analyze the ability to classify the returning player [area under the curve (AUC): 0.953], individual server (AUC: 0.686), and return performance category (AUC: 0.667) based on the location and duration of the focal vision fixation. In international tennis players, the higher predictability of the server was observed as compared with national level players (AUC: 0.901 and 0.834, respectively). More experienced tennis players presented with a higher ability to adjust their visual search strategies to different servers. International players also demonstrated anticipatory visual behavior during the tossing hand movement and superior information pickup during the final phases of the stroke of a server.