An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

2021 ◽  
pp. 1-22
Author(s):  
Jengchung Victor Chen ◽  
Sirapattra Ruangsri ◽  
Quang-An Ha ◽  
Andree E. Widjaja
Keyword(s):  
Experimental Study ◽  
Augmented Reality ◽  
Impulse Buying ◽  
Mobile Shopping ◽  
Buying Behaviour

The value of visual quality and service quality to augmented reality enabled mobile shopping experience

2021 ◽  
pp. 1-17
Author(s):  
Alsius David ◽  
William D. Senn ◽  
Daniel A. Peak ◽  
Victor R. Prybutok ◽  
Charles Blankson
Keyword(s):  
Augmented Reality ◽  
Service Quality ◽  
Visual Quality ◽  
Mobile Shopping ◽  
Shopping Experience

scholarly journals A Theoretical Background on Consumers Impulse Buying Behaviour

2020 ◽  
Vol 8 (6) ◽  
pp. 2769-2774
Keyword(s):  
Driving Forces ◽  
Theoretical Background ◽  
Impulse Buying ◽  
Point Model ◽  
Management Activity ◽  
Great Utilization ◽  
Time Inconsistent ◽  
Impulse Purchase ◽  
Behaviour Models ◽  
Buying Behaviour

The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses. Impulse behaviour has been a philosophical target of discussion for many years. Motivation is spontaneous and emerges promptly with a specific improvement, the examination centers’ around elements in an impromptu or driving forces great utilization a buyer makes. Several theories and models have been studied before to depict the points highlighting the aspects of impulse buying. This study focuses on studying impulsiveness’ in the view of Howard Sheth Model where by factors are determined and Reference Point model to determine the time inconsistent behaviour of consumers. Journals & articles are selected for gathering information. The perspectives and the measurements influencing are resolved to see the certainties concerning lack of caution. This paper elaborates the concept of shopper behaviour models, the models on impulse purchase decision undertaken by the consumers. Other than this, factors impacting buyer conduct are talked about in this paper.

Promotion and shoppers' impulse purchases: the example of clothes

2014 ◽  
Vol 31 (2) ◽  
pp. 94-102 ◽  
Author(s):  
Peter Hultén ◽  
Vladimir Vanyushyn
Keyword(s):  
Specific Impulse ◽  
Product Category ◽  
Direct Mail ◽  
Seemingly Unrelated Regression ◽  
Interactive Effects ◽  
Impulse Buying ◽  
Content Type ◽  
Impulse Purchases ◽  
Tv Commercials ◽  
Buying Behaviour

Purpose – This paper draws attention to the fact that impulse buying is common behaviour among modern shoppers and that a consumer's impulse purchases of items such as clothes may be a result of the retailers' promotional activities. The purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials and special in-store displays affects consumers' impulse purchases of clothes. Design/methodology/approach – Data for the testing of five hypotheses was collected by distributing a questionnaire to randomly selected households in North Western France and Northern Sweden. The data collection rendered 493 complete questionnaires, of which 332 were from France and 161 from Sweden. Seemingly unrelated regression (SUR) is the principal estimation technique. Findings – The results suggest that shoppers with a positive attitude towards direct-mail marketing and TV commercials also respond positively to in-store promotion. Hence, there are interactive effects between the three promotional channels that increase shoppers' general impulse purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant effect on this tendency. Originality/value – This paper contributes to extant knowledge on impulse buying behaviour by examining the product-specific impulse tendency, which is defined as the degree to which consumers make impulse purchases of a particular product category.

scholarly journals Descubriendo el lenguaje a través de la realidad aumentada y la pizarra digital

2017 ◽  
Vol 21 (3) ◽  
pp. 1 ◽  
Author(s):  
Sandra Ruperta Pérez-Lisboa
Keyword(s):  
Experimental Study ◽  
Augmented Reality ◽  
Phonological Awareness ◽  
Expressive Language ◽  
Interactive Whiteboard ◽  
Test Evaluation ◽  
Post Test ◽  
Quasi Experimental ◽  
The University ◽  
Semantic Aspect

This study analyzed the development of phonological, semantic, and syntactic aspects by using augmented reality and interactive whiteboard with boys and girls in the kindergarten of Liceo San Felipe, San Felipe, Chili. With the implementation of these tools, learning experiences were carried out, enhancing the understanding of sentences and words in their successive components: linguistic segmentation, phonological awareness, and reflection on the meaning of words and sentences. The experiments were carried out in a didactic classroom of the course of Educacion Parvularia (Pre-School Education) at the University of Playa Ancha, San Felipe Campus, for 60 minutes, once a week for four months. It was a quasi-experimental study, and through pre- and post-tests, it was possible to verify the development of 18 children of a municipal school in San Felipe. The instruments used were the Linguistic Segmentation Test, Comprehensive and Expressive Language Examination Test (ELCE); Subtest semantic aspect, Test Evaluation O; Subtest words and phrases. The results, based on the comparison of pre- and post-test, showed changes in the management of the semantic, syntactic, and phonological aspects achieved by the children with this methodology. However, more research is needed to validate this proposal in teaching metalinguistic.

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