Семантична структура терміна «дитина» в законодавчих текстах і професійна компетентність студентів-правників: aсоціативно-семантичний аспект

Semantic Structure of the Term “Child” in Legislative Texts and Professional Competence of Law Students: Associative-Semantic Aspect This article presents the principles of reconstruction of the semantic struc­ture of the concepts of legal discourse and the methodology of evaluation of the results by involving a professionally oriented audience. The procedure was applied on the example of semantic structuring of the term “child” according to texts of international and Ukrainian legislation in the field of child protec­tion. The article concretises and deepens the idea of the conceptual meaning of the term “child”, which combines common language (non-professional) and professionally oriented idea about reality. The associative-semantic experi­ment held for the purposes of the study set three areas of work: (1) checking the level of students’ knowledge of provisions on the rights of the child; (2) checking the knowledge of key legal terms in this domain and the ability to use them in legal proceedings; (3) teaching students to differentiate correctly between legal and general vocabulary in a given field. It was also established that the semantic structure of the term “child” in legislative texts is determined by associative subcomponents – semantic microfields “child and life”, “child and protection”, “child and health”, “child and family”, “child and freedom”, “child and dignity”, “child and development”, “child and work”, “child and well-being”, “child and crime”, “child and war”, the verbalisers of which are syntactic nominations of the child and the corresponding stereotypical state­ments that mean a right of the child. Struktura semantyczna terminu „dziecko” w tekstach prawnych a kompetencje zawodowe studentów prawa: Aspekt asocjacyjno-semantyczny Niniejszy artykuł przedstawia zasady rekonstrukcji struktury semantycznej pojęć dyskursu prawniczego oraz metodologię oceny jej wyników przy udziale odbiorców ukierunkowanych zawodowo. Procedurę zastosowano na przykładzie struktury semantycznej terminu „dziecko” zgodnie z tekstami ustawodawstwa międzynarodowego i ukraińskiego w zakresie ochrony dziecka. Artykuł kon­kretyzuje i pogłębia koncepcję pojęciowego znaczenia terminu „dziecko”, który łączy w sobie potoczne i zorientowane zawodowo wyobrażenie o rzeczywistości. Przeprowadzony na potrzeby badania eksperyment asocjacyjno-semantyczny wyznaczył trzy kierunki pracy: (1) sprawdzenie poziomu znajomości przez studentów przepisów dotyczących praw dziecka; (2) sprawdzenie obeznania z kluczowymi terminami prawnymi w tym zakresie i umiejętności posługiwania się nimi w postępowaniu prawnym; (3) wdrożenie studentów do prawidłowej dyferencjacji słownictwa prawniczego i ogólnego w danym zakresie. Ustalono również, że strukturę semantyczną terminu „dziecko” w tekstach prawnych wyznaczają asocjacyjne subkomponenty – mikropola semantyczne „dziecko i życie”, „dziecko i ochrona”, „dziecko i zdrowie”, „dziecko i rodzina”, „dziecko i wolność, „dziecko i godność”, „dziecko i rozwój”, „dziecko i praca”, „dziecko i dobrostan”, „dziecko i przestępczość”, „dziecko i wojna”, których werbaliza­torami są nominacje syntaktyczne dziecka i odpowiadające im stereotypowe stwierdzenia, które oznaczają prawo dziecka.

Chinese Text in a Poem by N. Gumilyov

The article considers N. Gumilevs poem The Moon at Sea from the cycle Porcelain Pavilion. New in the work is the interpretation of the poem, the identification and explanation of the Chinese realities of N. Gumilevs poetic text. Revealed the original texts, which became the basis for the creation of N. Gumilevs poem The Moon on the Sea, considered a version of the poem, preserved in the poets manuscript. The authors reasoning and conclusions are based on critical research, which compares two cultures. The analysis of N. Gumilevs poem is carried out in the semantic aspect using the search for textual parallels. Interpretation of N. Gumilevs poem The Moon on the Sea allows, on the other hand, to approach the world outlook of the Silver Age culture, explains the genesis of the image of China in N. Gumilevs poetry.

Conflict as a Category of Literary Studies: Analytical Research Strategies

The substantiation of the methodological viability and hermeneutic potential of the category conflict is given. The role of conflict as a category of world modeling in fiction is pointed out. Consideration of the conflict in the aspect of dialogism is suggested. Conflict in fiction is a special kind of communicative act arising from the antagonism of misunderstanding of the opposing sides, but providing a new level of understanding to the perceiving consciousness of the reader, making it intellectually armed (R. Jacobson) in the face of conflicting structures. Analytical strategies for the study of conflict are presented in the semantic aspect (conflict as an object of artistic depiction) and the aspect of structure (conflict as a fundamental structural principle). It is proved that the dual nature of the conflict presupposes taking into account in research practice the possibilities of textocentric and anthropological approaches to the study of conflict, understood as antagonistic relations of oppositional units. The development of epistemology, axiology and poetics of conflict in fiction is seen in the way of studying all levels of conflict dialogue.

Hispanic Toponymy of Equatorial Guinea: Structural and Semantic Aspect

Equatorial Guinea is the only Spanish speaking country on the African continent with Spanish being one of the official languages. The linguistic situation in the region has been closely studied by Russian and foreign linguists, however, toponymy as a whole linguistic layer has never been covered in numerous works on the functioning of the Spanish language in this state. The article presents the first attempt at a linguistic description of the Hispanic place names of Equatorial Guinea. By means of modern electronic systems, Hispanic geographical names of the region have been identified and structured. Along with indicating the historical prerequisites for the formation of toponyms of this type in this African state, the author pays attention to the linguistic situation in the country. Since gaining independence in 1968, the country’s domestic policy has largely focused on returning to African roots and replacing in the 1970s colo-nial geonames by African geonames at the expense of the so-called “authenticity” campaign. However, despite such renaming and the end of the era of Spanish political dominance in the region, the toponymic corpus of Equatorial Guinea in the 2020s contains a large number of Hispanic names, often showing linguistic contacts as blended names with elements from the languages of local African tribes. Calculating the percentage of Spanish toponominations from the total number of geographical units of the region, the author characterizes from a linguopragmatic point of view lo-cal hydronyms, oronyms, insulonyms, limnonyms and other units, both at the macro and micro levels. Numerous examples are given for each of the identified groups. It is noted that descriptive toponyms with a Spanish component, contrary to the tendency common for Spanish conquerors in other regions of the world, is not the most numerous group in Equatorial Guinea. Assumptions are made regarding the etymology of some units. The article contributes to toponymic research in the region and is the first step towards the creation of a toponymic dictionary for Equatorial Guinea.

RESOURCES AND TECHNOLOGIES OF THE ENTERPRISE MARKETING MANAGEMENT

Introduction. A key feature of the enterprise marketing management is the implementation of management marketing concepts, ideas and approaches in all functional areas of business organization and enterprise management. Marketing management of the enterprise is carried out through the use of resources and marketing technologies. The purpose of the article. The purpose of the article is to determine the nature, content and features of the use of marketing resources and technologies in the enterprise marketing management. Results. It is determined that marketing resources should be defined as the means of the enterprise, which allow to form an effective system of creating ideas and goods or services, their pricing, promotion, distribution and help to improve the image of the enterprise and consumer loyalty. Hence, marketing resources are a set of interconnected and interdependent tools that are available and aimed at producing goods and services that have value for consumers and are able to meet their needs at the best price and at the same time make a profit. It is substantiated that marketing technologies should be considered in a broad sense as a set or model of consistent marketing processes, techniques, actions and a system of scientific knowledge about them, while in a narrower semantic aspect, as a set of marketing tools that are used in the marketing activity of the enterprise. In modern conditions, effective operation of the enterprise involves active use of marketing resources, tools and technologies aimed to achieve social and economic goals of its activities. Marketing tools combined in the marketing technology enable to effectively address issues related to the development, distribution and consumption of goods and services. Conclusions. Marketing resources and technologies play an important role in the establishment, operation and development of any enterprise. Their competent use enables to improve the level of the enterprise management, increase the competitiveness of the enterprise and its products on the market. Effective market activity and successful competition require that the management of enterprises have knowledge and competencies for the optimal use of marketing resources and use technologies for marketing activities.

PSYCHOLINGUISTSC DIRECTION OF APPEALS IN THE LETTERS OF LESIA UKRAINKA

In this article, we have substantiated the function of appeals in the letters of Lesya Ukrainka. We have studied the outgoing correspondence to Olga Kobylyanskaya. We analyzed the psycholinguistic orientation of appeals, conditions and factors of influence on the formation of linguistic products. We decoded the psychological meanings of the addresses and we interpreted the emotional saturation of specific units. It is a fact: writing is a fundamental unit of the epistolary text, within the framework of which the real traditions and relationships of correspondents are deciphered and interpreted. The formation of appeals, their appearance, emotional saturation is influenced by the personal and internal vicissitudes of the participants in communication and the social language environment. The issue of the peculiarities of the functioning of appeals in the letters of Lesya Ukrainka through multi-vector prisms is highlighted in the works of many linguists, in particular in the editions of S. Bogdan (semantic-syntactic, linguocultural, psycholinguistic and other aspects).), G. Arkulishin (lexical and semantic aspect), N. Zhuravleva (individual author's and one-time awards), etc. The purpose and objectives of the study is to identify and analyze the texts of personal outgoing correspondence of Lesya Ukrainka, in particular, correspondence with Olga Kobylyanskaya, to determine the psycholinguistic characteristics of the appeals in these letters and to study the emotional and expressive nature of linguistic neoplasms. Special attention is paid to appeals, expressed in a variety of ways, in which the conotativity and expressiveness of semantic linguistic units are encoded. In the letters of Lesya Ukrainka, a more intimate mood of communication is activated, expressed, in particular, in the existence of diminutive-affectionate and psychologically deep ones in the epistolary. The psychology of the ethnos is realized in the epistolary text through the use of well-grounded adjectives that give the language of writing a kind of folk song, folklore coloring. The etymological analysis of Olga Kobylyanskaya's references helps to create a complex psychological portrait of the addressee. So, great importance in the formation of opinions and the formation of thinking of Lesya Ukrainka is played by his education, social circle, interests, desires, activities and psychological organization.

The formation of language competence in the system of the speech generalization semantics among students

The article aims to study the specificities of an individually differentiated approach in the formation of speech generalization semantics and communicative competence in older preschool children. The main approach to the study of this problem is the analysis of theoretical and methodological approaches in the study of an individually differentiated approach to the linguistic competence of preschool children, which allows us to identify the most effective ones. The article focuses on the concepts of individualization and differentiation in the development of the semantic aspect of speech and communicative competence, taking into account the individual psychological characteristics of the children. It is concluded that an individually differentiated approach increases the effectiveness of measures to form linguistic competence in the system of semantics of generalization of discourse. The materials of the article can be useful for speech therapists, specialists in preschool institutions that work in the area of speech development for older preschoolers, as well as for teachers in search of effective technologies for the formation of language skills.