Response to Hopkins: Emotional Loyalty Does Not A Good Rejoinder Make

Author(s):  
N. William Walker
Keyword(s):  
2018 ◽  
Vol 43 (6) ◽  
pp. 1094-1123 ◽  
Author(s):  
Steffen Farny ◽  
Ewald Kibler ◽  
Solange Hai ◽  
Paolo Landoni

This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment.


2017 ◽  
Vol 25 (2) ◽  
pp. 243-252 ◽  
Author(s):  
Sultan Ayaz Alkaya ◽  
Şengül Yaman ◽  
Joyce Simones

Background and aim: Professional values are abstract and general behavioral principles that provide basic standards to judge aims and actions, and these principles are formed by strong emotional loyalty of members of the profession. Research was conducted to compare the career choice and professional values of nursing students at two universities in the upper Midwest of the United States and in the middle of Turkey. Materials and Methods: A descriptive and comparative design was used. The participants of the study were comprised nursing students from a university in the upper Midwest of United States and a university in the middle of Turkey. The sample consisted of 728 students in all grades. Data were collected by a questionnaire, The Nurses Professional Values Scale–Revised and Vocational Choices in Entering Nursing Scale. Number, percentage distribution, mean, standard deviation, t test, and one-way variance analysis were used in the analysis of data. Ethical considerations: Ethical approval was obtained from the Ethics Commission. Informed consent was received from the students. Results: The students’ mean age for American students was 24.3 ± 5.6 years, while the mean age for Turkish students was 19.8 ± 1.7 years. Mean score of American students on The Vocational Congruency (a subgroup of the Vocational Choices in Entering Nursing Scale) was 38.5 ± 5.9 and Turkish students was 29.6 ± 8.9 (p < 0.05). Mean score of American students on The Nurses Professional Values Scale–Revised was 109.2 ± 12.3 and that of Turkish students was 101.6 ± 17.0. Conclusion: This study concluded that the majority of nursing students had high professional values, and when students’ scores were compared, American students had higher professional values, and in career choice, they considered primarily fitness of the profession to themselves and their goals, while Turkish students primarily thought of their living conditions.


1967 ◽  
Vol 3 (3) ◽  
pp. 250-263 ◽  
Author(s):  
Hans Kohn

In this concluding lecture I wish to express my thanks for the excellent papers presented at this carefully prepared and in many ways unique conference. In one who grew up, now more than half a century ago, under the reign of Francis Joseph and who has always retained some emotional loyalty to those years of his own youth and his own student days, who went to war in 1914 under the black and yellow flag of the Austrian monarchy—in such a person the fact that here in faraway Midwestern America the problems of the long defunct monarchy are being discussed with a sense of actuality in an international scholarly gathering by men of diverse ideologies and nationalities arouses a feeling of satisfaction and some melancholy.


2019 ◽  
Vol 58 (4) ◽  
pp. 25-32
Author(s):  
Razaq Jumaah Khalaf ◽  
Prof.Dr Sabah Atallah Diyaiy

Colonized people suffer due to cultural struggle and identity loss. Brian Friel (1929–2015) dealt with the consequences of British colonisation of Ireland. This paper explores the fragmented identity in Friel’s Philadelphia, Here I Come!. It depicts the contradicting feelings of a young man who decides to leave his country. Still, he is unable to overcome his emotional loyalty to his past. Friel divides the protagonist into two characters played by two actors on the stage. The memories in the play form an integral part of identity being live images that satisfy inner needs. The characters’ inner conflicts and personal dilemma reflect general social problems.


Author(s):  
Ronald E. Goldsmith

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a brand as though the customer has an emotional relationship with it perhaps because the brand acts as an important reflection of self-identity or is an important symbol of something meaningful to the consumer. Consumers manifest different types of engagement (with advertising, media, web sites, a company, as well as specific brands). Engagement is also conceptualized at different levels of abstraction: engagement with the marketplace, engagement with a product category, engagement with a specific brand, and brand engagement in self-concept, which refers to differences in how much consumer use brands in general to represent themselves to others. This chapter discusses these issues in some detail and presents theoretical, managerial, and theoretical implications of this concept.


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