Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market

Journal of Global Marketing ◽

10.1080/08911762.2010.504520 ◽

2010 ◽

Vol 23 (4) ◽

pp. 306-320 ◽

Author(s):

Leila Hamzaoui-Essoussi

Keyword(s):

Emerging Market ◽

Country Of Origin ◽

Product Evaluation ◽

Technological Complexity ◽

Country Of Origin Effects ◽

Download Full-text

The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation

Journal of International Consumer Marketing ◽

10.1080/08961530.2014.916189 ◽

2014 ◽

Vol 26 (4) ◽

pp. 284-310 ◽

Author(s):

Zuhal Cilingir ◽

Cigdem Basfirinci

Keyword(s):

Empirical Analysis ◽

Country Of Origin ◽

Product Evaluation ◽

Product Knowledge ◽

Product Involvement ◽

Consumer Ethnocentrism ◽

Country Of Origin Effects ◽

Origin Effects ◽

Download Full-text

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Journal of International Consumer Marketing ◽

10.1080/08961530802153722 ◽

2009 ◽

Vol 21 (2) ◽

pp. 137-151 ◽

Author(s):

Jin Kyun Lee ◽

Wei-Na Lee

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Product Evaluation ◽

Consumer Product ◽

Subjective Knowledge ◽

Country Of Origin Effects ◽

Download Full-text

Country of origin effects, brand image, and social status in an emerging market

Human Factors and Ergonomics in Manufacturing & Service Industries ◽

10.1002/hfm.20126 ◽

2008 ◽

Vol 18 (5) ◽

pp. 580-588 ◽

Author(s):

Hina Khan ◽

David Bamber

Keyword(s):

Social Status ◽

Brand Image ◽

Emerging Market ◽

Country Of Origin ◽

Country Of Origin Effects ◽

Download Full-text

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Journal of International Consumer Marketing ◽

10.1300/j046v17n02_04 ◽

2005 ◽

Vol 17 (2-3) ◽

pp. 51-72 ◽

Author(s):

Wei-Na Lee ◽

Taiwoong Yun ◽

Byung-Kwan Lee

Keyword(s):

Country Of Origin ◽

Product Evaluation ◽

Country Of Origin Effects ◽

Download Full-text

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

International Marketing Review ◽

10.1108/02651339310050057 ◽

1993 ◽

Vol 10 (5) ◽

Author(s):

Richard Ettenson

Keyword(s):

Emerging Market ◽

Country Of Origin ◽

Emerging Market Economies ◽

Market Economies ◽

Country Of Origin Effects ◽

Download Full-text

Country of origin effects: a literature review

Marketing Intelligence & Planning ◽

10.1108/02634509810217309 ◽

1998 ◽

Vol 16 (3) ◽

pp. 150-199 ◽

Author(s):

Khalid I. Al‐Sulaiti ◽

Michael J. Baker

Keyword(s):

Literature Review ◽

Country Of Origin ◽

Country Of Origin Effects ◽

Download Full-text

Comparison of country of origin effects on household and organizational buyers′ product perceptions

European Journal of Marketing ◽

10.1108/03090569510145741 ◽

1995 ◽

Vol 29 (3) ◽

pp. 35-51 ◽

Author(s):

Sadrudin A. Ahmed ◽

Alain d′Astous

Keyword(s):

Country Of Origin ◽

Country Of Origin Effects ◽

Download Full-text

Re-visiting ‘country of origin’ effects on HRM in multinational corporations

Human Resource Management Journal ◽

10.1111/j.1748-8583.2010.00153.x ◽

2010 ◽

Vol 21 (3) ◽

pp. 258-271 ◽

Author(s):

Phil Almond

Keyword(s):

Multinational Corporations ◽

Country Of Origin ◽

Country Of Origin Effects ◽

Download Full-text

A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations

Journal of International Consumer Marketing ◽

10.1300/j046v04n04_04 ◽

1992 ◽

Vol 4 (4) ◽

pp. 49-71 ◽

Author(s):

Sung-Tai Hong ◽

Youjae Yi

Keyword(s):

Country Of Origin ◽

Product Evaluations ◽

Country Of Origin Effects ◽

National Comparison ◽

Origin Effects ◽

Download Full-text

Decomposition of Country of Origin Effects in Education Services: A Conjoint Analysis Approach

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_14 ◽

2016 ◽

pp. 185-197 ◽

Author(s):

Daniel Aruan ◽

Roberta Crouch

Keyword(s):

Conjoint Analysis ◽

Country Of Origin ◽

Analysis Approach ◽

Education Services ◽

Country Of Origin Effects ◽

Download Full-text