Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

1993 ◽  
Vol 10 (5) ◽  
Author(s):  
Richard Ettenson
2011 ◽  
Vol 21 (3) ◽  
Author(s):  
Yoon C. Cho ◽  
Joseph Ha

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">This study is to investigate how consumers&rsquo; attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers&rsquo; attitudes toward brand &ldquo;made in ___&rdquo; are affected by various constructs, such as prior beliefs about the products&rsquo; attributes, the country&rsquo;s image along with the brand name, and attitudes toward the advertising during an international event. </span></span></p>


2008 ◽  
Vol 47 (3) ◽  
pp. 304-305
Author(s):  
Henna Ahsan

The book discusses the different experiences in Asia and Latin America, while covering the closely related areas under the purview of Emerging Market Economies (EMEs). The first chapter, “Introduction and Overview” has written by Harinder S. Kohli gives an excellent review of the existing literature on the subject. The book discusses six related topics which include nine papers presented at the Emerging Markets Forum Meeting held in Jakarta, Indonesia, in September 2006. The book highlights the main factors of growth and development in Emerging Market Economies (EMEs) now closely related with international capital flows, development of financial market, the countries’ ability to integrate successfully with the global economy through trade and investment and their ability to forge public-private partnerships including infrastructure development. Chapter 2, of the book is an article titled “Global Imbalances, Oil Revenues and Capital Flows to Emerging Market Countries” by Jack Boorman explains the favourable global environment and its impact on capital flows to Emerging Market Countries (EMCs). The EMCs got advantage from this benign global economic environment, such as high economic growth rate, increase in exports, better national balance sheet and increase in foreign exchange reserves, but due to high oil prices the situation has been changed.


Sign in / Sign up

Export Citation Format

Share Document