The Effects of Online Reviews, Perceived Value, and Gender on Continuance Intention to Use International Online Outshopping Website: An Elaboration Likelihood Model Perspective

2019 ◽  
Vol 31 (3) ◽  
pp. 250-269 ◽  
Author(s):  
Yumei Luo ◽  
Qiongwei Ye
Keyword(s):  
Perceived Value ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Intention To Use ◽  
Continuance Intention ◽  
Likelihood Model ◽  
And Gender

scholarly journals PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH PADA APLIKASI MOBILE ZOMATO TERHADAP MINAT PEMBELIAN DI WILAYAH JABODETABEK DENGAN PENDEKATAN ELABORATION LIKELIHOOD MODEL

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Wayan Weda Asmara Dewi ◽  
Dian Tamitiadini ◽  
Bimo Gondokusumo
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Value Added ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Electronic Word Of Mouth ◽  
Information Quantity ◽  
Information Relevance ◽  
Likelihood Model

<p>ABSTRACT<br />Electronic Word Of Mouth (EWOM) is a new form of WOM since the distribution of product information or service via internet. This study focuses on online reviews about an eatery named Zomato. This study is aimed to investigate the effect of EWOM, in this case is online reviews on Zomato to the purchase intention in JABODETABEK area. Literature review of Elaboration Likelihood Model will be used in this study. In this study, both routes of Elaboration Likelihood Model are used to analyze Electronic Word Of Mouth dimension that is divided into central route and peripheral route. The independent variables on central route are information timeliness (X1), information relevance (X2), information accuracy (X3), and value added information (X4). The variables in peripheral route are information quantity (X5) and product ranking (X6). Dependent variable is the purchase intention (Y). The research method is explanative quantitative by using data collection technique via online questionnaire and use linear regression data collection technique. The most dominant and affecting variables in Electronic Word Of Mouth dimension to the purchase intention in jabodetabek area are product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), and information accuracy (X3), while information timeliness (X1) has no significant effect. Nevertheless, based on the hypothesis test, it is simultaneously that all Electronic Word Of Mouth dimension on independent variables affect to the purchase intention in Zomato in jabodetabek area.<br />Keywords: elaboration likelihood model, electronic word of mouth, online reviews, Zomato, purchase intention.<br />ABSTRAK<br />Electronic Word Of Mouth (EWOM) merupakan bentuk baru dari WOM karena penyebaran informasi produk atau jasa melalui interrnet. Penelitian ini bertujuan untuk melihat pengaruh dari EWOM dalam hal ini online reviews yang terdapat pada Zomato terhadap minat pembelian di Wilayah jabodetabek. Kajian teori Elaboration Likelihood Model yang akan digunakan dalam penelitian ini. Pada penelitian ini kedua rute Elaboration Likelihood Model digunakan untuk menganalis Electronic Word Of Mouth. Variabel terdiri dari dimensi Electronic Word Of Mouth dibagi kedalam rute sentral dan rute perferal. Variabel independen pada rute sentral terdiri dari information timeliness (X1), information relevance (X2), information accuracy (X3), dan value added information (X4). Sedangkan variabel pada rute periferal information quantity (X5) dan product ranking (X6). Variabel dependen adalah minat pembelian (Y). Jenis penelitian yang digunakan adalah eksplanatif kuantitatif dengan teknik pengumpulan data melalui kuesioner online dan menggunakan teknik analisis data regresi linier berganda. Dimensi Electronic Word Of Mouth yang paling dominan dan berpengaruh pada Zomato terhadap minat pembelian di Wilayah JABODETABEK adalah product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), dan information accuracy (X3) sedangkan information timeliness (X1) tidak memiliki pengaruh yang signifikan. dan pada variabel indepeden memiliki pengaruh pada Zomato terhadap minat pembelian di Wilayah jabodetabek.<br />Kata Kunci: elaboration likelihood model, electronic word of mouth, , online reviews, zomato, minat pembeli.</p>

EVALUATION OF DYNAMIC CHANGES OF CONSUMERS' ONLINE REVIEWS FROM THE ELABORATION LIKELIHOOD MODEL METHOD

2021 ◽  
Vol 65 (04) ◽  
pp. 17-23
Author(s):  
Kai Yang ◽  
◽  
Mahammad Malikov ◽  
Keyword(s):  
Source Credibility ◽  
Probability Model ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Dynamic Changes ◽  
Model Method ◽  
Likelihood Model ◽  
Research Findings ◽  
Elaboration Process

One of the essential models that explain the concept of persuasion is the Elaboration Probability Model, which argues that there are two processes in the persuasion process, namely central and environmental persuasion. İt is thought that the article, including a detailed explanation of the model and information about the model, filled a gap in this regard. The research findings show that the model is mainly used in marketing and advertising studies. In terms of the level of affecting the probability of elaboration, the feature subject to the most significant number of studies is interesting. It was revealed that the factors involved in the elaboration process and whose effect has been handled the most in the number of studies are the power of assertion and the source credibility. The review provides valuable information in terms of allowing the model's use and the variables in the model to be seen as a holistic example in Amazon. Key words: ELM method, Amazon, main factors, reviews

Consumer skepticism and online reviews: An Elaboration Likelihood Model perspective

2009 ◽  
Vol 37 (1) ◽  
pp. 137-143 ◽  
Author(s):  
Peter J. Sher ◽  
Sheng-Hsien Lee
Keyword(s):  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Research Literature ◽  
Situational Factors ◽  
Personality Factor ◽  
Elaboration Likelihood ◽  
Consumer Skepticism ◽  
Online Consumers ◽  
Likelihood Model ◽  
Types Of Information

Online consumers vary in their tendency to believe or disbelieve online reviews. Based on an Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1981, 1986), the present study tested the effects of consumer skepticism on online consumers. A total of 278 undergraduates expressed their attitudes about a product in an online experiment. Two findings emerged from the results. First, highly skeptical consumers tend to base their attitudes on intrinsic beliefs instead of situational factors; that is, they are biased against certain types of information and indifferent to the message quality. Second, consumers with low skepticism tend to adopt the peripheral route in forming attitude; that is, they are more persuaded by review quantity. These findings contribute to the ELM research literature by considering a potentially important personality factor in the ELM framework. Managerial implications are suggested.

The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective

2014 ◽  
Vol 7 (3) ◽  
pp. 377-398 ◽  
Author(s):  
Megan B. Shreffler
Keyword(s):  
Word Of Mouth ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Electronic Word Of Mouth ◽  
High Quality ◽  
Attitudes And Behaviors ◽  
Likelihood Model ◽  
And Behaviors ◽  
The Impact

The Internet has become a competitive platform from which organizations can market their services and consumers can garner information through electronic word of mouth (eWOM). While eWOM has been examined in many different contexts, little research has been done on the impact of eWOM in a sport setting. This study examined the persuasiveness of eWOM on the attitudes and behaviors of consumers through online reviews of the Chicago Bears Bar, a hypothetical brand extension of the Chicago Bears. Through an online experiment with the elaboration likelihood model providing a theoretical framework, 2 major findings emerged from this research. First, it was found that the attitudes of highly identified fans are influenced by high-quality reviews. Second, the behaviors of highly identified fans were significantly influenced by high-quality reviews. Both findings suggest that highly identified fans prefer to align with messages that are refective of their attitudes toward a brand and its extensions. The results of the study provide significant theoretical and managerial implications.

scholarly journals Persuasion Processes in Consumer Intent to Read Online Product Reviews: A Study Based on the Elaboration Likelihood Model

2014 ◽  
Vol 12 (10) ◽  
pp. 4026-4037
Author(s):  
Shu-Hui Chuang ◽  
Meng-Lin Shih
Keyword(s):  
Prior Knowledge ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Consumer Involvement ◽  
The Other ◽  
Elaboration Likelihood ◽  
Product Reviews ◽  
High Quality ◽  
Online Product Reviews ◽  
Likelihood Model

Studies have shown that many prospective consumers have the intention of reading online reviews of a product before purchasing that product online. How this intention arises, however, has not been extensively investigated. The study described here used the elaboration likelihood model (ELM) to examine the central and peripheral persuasion processes involved in shaping consumers’ intent to read online product reviews. These two processes were operationalized by respectively using perceived review quality and perceived review consistency as constructs in a model of persuasion to read online reviews. The findings of the study suggest that consumers’ intent to read online product reviews is shaped by their perception of such reviews as being either of high quality or as consistent with their prior knowledge about the product being reviewed. For an individual consumer, the persuasiveness of one of these processes over the other depends on the two respective moderators of consumer involvement and consumer expertise. 

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