An Investigation of Bottom of Pyramid Consumers’ Motivation for Participating in Value Co-Creation

2021 ◽  
pp. 1-19
Author(s):  
Tendai Chikweche ◽  
Jimmy Shindi
Keyword(s):  
Bottom Of Pyramid

Indigenous Management and Bottom of Pyramid Countries

2016 ◽  
pp. 107-123
Author(s):  
Ron Berger
Keyword(s):  
21St Century ◽  
Capita Income ◽  
Positive Impact ◽  
Business Research ◽  
Indigenous Management ◽  
National Institutions ◽  
Bottom Of Pyramid ◽  
International Business Research ◽  
Per Capita

Recent research on indigenous management has created the potential for more diverse, and innovative international business research (Holtbrugge, Narayanan and Wang, 2011). In this conceptual chapter, I extend the existing literature on indigenous management, with an integration into, bottom of pyramid country research such as India (Prahalad and Hart, 2004; London and Hart, 2004; Berger, 2014). In the 21st century, eighty percent of the world's population is still considered developing, i.e. having a per capita income of less than U.S. $1,000 dollars per year. Most of these are emerging. This chapter focuses on the importance of national institutions and their potential lessons for, bottom of pyramid countries. I argue that national institutions play a key role in indigenous management research, through their positive impact on the, development of bottom of pyramid countries.

The Mining and Developing Research for BOP Market

2013 ◽  
Vol 798-799 ◽  
pp. 893-896
Author(s):  
Li Ping Wang ◽  
Xue Jie Hu
Keyword(s):  
Market Design ◽  
Value Proposition ◽  
Close Attention ◽  
Value Network ◽  
Bottom Of Pyramid

Since The Bottom of Pyramid Strategy has been put forward, enterprises began to pay close attention to this untapped market with potential. But how to dig the potential of BOP market, design the product that BOP groups really need, and open the BOP market, are problems that should be solved. This paper discussed the mechanism of mining and developing the BOP market with the orientation of value. The results of the study is that the mining and developing of BOP market is essentially the process that enterprises found value, put forward the value proposition, reconstruct the value network ,create value , deliver value and realize value.

scholarly journals Outreach of Pro-poor Housing Programs and Projects: Is it sustained?

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Gowthami Sai Dubagunta ◽  
Sejal Patel
Keyword(s):  
Affordable Housing ◽  
User Satisfaction ◽  
Urban Poor ◽  
Quantitative Research ◽  
Free Market ◽  
Secondary Data ◽  
Housing Supply ◽  
Formal Sector ◽  
Bottom Of Pyramid ◽  
Occupancy Problems

Affordable housing for urban poor is one among the hot button issues among all policy makers and planners in countries of global south.  Grand schemes with extravagant promises in the formal sector and gigantic hope for informal sector, to capture the opportunity at bottom of pyramid, are simultaneously trying to curb the problem of affordable housing shortage for urban poor. Even though private sector does not purposely seek to cater housing for lower income sections, yet large quantum of investment have been witnessed in housing for the urban poor. It is well known that in a free market tussle, the highest bidder is always the winner.  This has been a major reason for creation of artificial shortage of housing for poor. And the scenario is worse in case of public housing, where, half of the units are either left purposeless or used by ineligible users, largely due to risk of impoverishment and improper post occupancy vigilance. The magnitude of post occupancy problems being unexplored, the objective of paper pertains to looks at the challenges and issues in sustaining targeted outreach to intended beneficiaries in housing supply models for urban poor. The paper elaborates distinct challenges through three housing supply models in Ahmedabad, India. The models are Rehabilitation Housing, Subsidized Housing by government and market provided Housing. The method is mixed method i.e. qualitative and quantitative research using primary and secondary data sources. The critical analysis of effective outreach is carried by studying policy rhetoric in each of the models to on ground veracity in the post occupancy stage of model by assessing end user satisfaction in each model.

The Impediments to Entrepreneurial Ventures among the Bottom of Pyramid Community in Northern Malaysia

2017 ◽  
pp. 67-81 ◽  
Author(s):  
Hasliza Abdul Halim ◽  
Noor Hazlina Ahmad ◽  
Haniruzila Hanifah ◽  
T. Ramayah
Keyword(s):  
New Ventures ◽  
Northern Region ◽  
Conclusive Evidence ◽  
Business Development ◽  
Poor People ◽  
Business Practices ◽  
Community Readiness ◽  
Key Factors ◽  
Bottom Of Pyramid ◽  
Preliminary Study

There is a continuing debate among scholars concerning the existence of a fortune at the bottom of pyramid (BOP). While some scholars argue that there is a profitable market at the pyramid base, others argue that targeting poor people as customers could lead to unethical business practices. With the aid of preliminary study, this paper explains that there is a fortune to be made at the BOP if the community is treated as the entrepreneurs than as mere consumers. Nevertheless, for them to develop their own venture in order to reduce poverty is not an easy task due to various hindrances. Therefore, this paper provides insights into the under-researched area of comprehending the impediments that triggered the BOP community readiness to venture into business development. Converting the BOP into active entrepreneurs has become the agenda of the Malaysian government to eradicate the poverty by the year 2020 and thus this paper is expected to provide preliminary findings of the barriers that prohibit them to become entrepreneurs. A series of interview was conducted with a sample of ten BOP communities from Northern Region in Malaysia. In-depth, one-to-one interviews were conducted among them to probe into their outlook on this matter. The findings highlighted on the key factors that hamper the BOP community to create new ventures, new insights and experiences towards entrepreneurship. In sum, this study generates agenda for researchers to reach more conclusive evidence about the concept of entrepreneurship among the BOP community in Malaysia.

Analyzing the Role of Micro-Entrepreneurship and Self-Help Groups (SHGs) in Women Empowerment and Development

2022 ◽  
pp. 213-226
Author(s):  
Veer P. Gangwar ◽  
Shad Ahmad Khan
Keyword(s):  
Structural Equation ◽  
Poverty Reduction ◽  
Recent Decade ◽  
Well Being ◽  
Equation Modeling ◽  
Women Empowerment ◽  
Self Help ◽  
Bottom Of Pyramid ◽  
Self Help Groups

In India, societal development is a cynosure, and thus, it is not a truism but a reality. Women's entrepreneurship emerging through self-help groups (SHGs) contributes to the economic well-being, sustainability, and in poverty reduction. The growth of SHGs is evidence in itself. In the recent decade, micro enterprises and SHGs have come up as prominent solutions to the entrepreneurial crisis existing in the country, and their role in empowering women and their development needs to studied. This study uses a descriptive statistic, reliability, and correlation analysis through SPSS and structural equation modeling (SEM) as an analytical tool to explore linkages between empowerment effected by SHG and micro-entrepreneurship. The research study results show that the contributory role of women entrepreneurs to the society is considerably worth appreciation. The causal relationship has also surfaced demonstrating the connection between women empowerment and development brought about by SHG and micro-entrepreneurship from a bottom-of-pyramid perspective.

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