Sources of customer satisfaction with shopping malls: A comparative study of different customer segments

Author(s):  
Johan Anselmsson
2014 ◽  
Vol 1 (1) ◽  
pp. 79 ◽  
Author(s):  
Naif Mutlaq Al Otaibi ◽  
Kausar Yasmeen

Lack perceived quality in Saudi Arabia has been repeatedly identified as one of the most formidable barriers to people for engaging in customer loyalty.Despite, the widespread establishment of shopping malls all over the country, the statistics revealed that Saudi consumers, although trying grocery shopping in some shopping malls, still prefer to do their grocery shopping activities in traditional grocery stores and convenience stores (Othaim, 2012).This paper provides an overview perceived service quality and customer satisfaction which affect Saudi customer loyalty,,and it reviews relevant previous studies that investigate the relationships among said three variables.  This paper provides the critical remarks and direction for future research.


Author(s):  
Vijay Kumar Shukla ◽  
Reni Diah Kusumawati ◽  
Himanshu Dutt ◽  
Tristyanti Yusnitasari ◽  
Teddy Oswari

2014 ◽  
Vol 6 (8) ◽  
pp. 682-689 ◽  
Author(s):  
Dorah Dubihlela

This paper identifies the main features of a shopping mall that govern customer satisfaction in Southern Gauteng in South Africa. Literature is reviewed, identifying various features in shopping malls such as merchandisers, accessibility, service, amenities, ambiance, entertainment, security and among others. This literature is based on previous authors' scientific work, on mall features that influence the satisfaction and patronage by customers. A quantitative study was conducted with 429 questionnaires used in the final data analysis. The study results suggest the important shopping mall features in Gauteng South in South African and confirm that specific shopping mall features are positively related to customer satisfaction and mall patronage. The paper further develops suggestions on mall features that should be emphasised for promotional campaigns, customer satisfaction and mall patronage by customers.


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