Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty

Author(s):  
Stephen Wilkins ◽  
Joe Hazzam ◽  
Phil Megicks
Author(s):  
Jirawat Anuwichanont ◽  
Panisa Mechinda

<p class="MsoNormal" style="text-align: justify; line-height: normal; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black; font-size: 10pt;">Numerous empirical studies have extensively investigated perceived value as a unidimensional measure in the product and service setting. However, research scholars argued that this unidimensional conceptualization lacks validity and assumes that consumers have a shared meaning of value. Moreover, this unidimensional measure fails to give marketing practitioners specific direction on how to improve value. Thus, the multi-dimensional conceptualization of perceived value including five dimensions (quality, emotional response, monetary price, behavioral price and reputation) was employed to investigate service loyalty in the spa industry. This study aims to examine the relative effects of perceived value dimensions on satisfaction and trust and the impact of satisfaction and trust on loyalty. The moderating effects of destination equity are also taken into account. The empirical results support the significant impact of quality, emotional response, monetary price, reputation on satisfaction and trust as hypothesized. In contrast, no support was found on the link between monetary price and trust and between behavioral price and satisfaction and trust.<span style="mso-spacerun: yes;">&nbsp; </span>Consistent with previous studies, the impact of satisfaction and trust on loyalty constructs were significantly supported. The moderating effect of destination equity on the relationship between satisfaction and loyalty was significantly apparent. In contrast, no support for the moderating effect of destination equity on the influence of trust on loyalty was found. Implications of the results are discussed.</span></p>


2012 ◽  
Author(s):  
John T. Hazer ◽  
Caitlin M. Cavanaugh ◽  
Gina A. Seaton

2018 ◽  
pp. 64-68
Author(s):  
George V. Boos ◽  
Elena Yu. Matveeva

The problematic aspects related to the implementation of energy saving policy in the budget sphere are examined in the article. The factors hindering the mass and effective implementation of energysaving measures are highlighted in the article. Among these factors, there is the technical complexity of energysaving projects, the presence of innovative and investment risks, problems with the financial provision of costs in the face of increasing debt burden in most public budgets. The article concludes that in these circumstances only the energy service contract is a tool that allows implementing energy­saving measures without the first participation of budgetary funds in financing and allows transferring the risks of making technically inefficient decisions directly to the investor. In the article, the authors substantiate the importance of the institutional development of energy services directly in the public sector and analyze the measures of the comprehensive plan to improve the energy efficiency of the economy of the Russian Federation aimed at expanding the scope of energy service contracts in the public sector.


Moreana ◽  
2005 ◽  
Vol 42 (Number 161) (1) ◽  
pp. 3-30
Author(s):  
Richard Britnell

George Cavendish’s Life of Cardinal Wolsey contains not only evidence concerning the author’s own duties as gentleman usher but also illustrates his specific ethic of loyal service. It is this ethic that explains why he felt obliged to write the book. The article shows how this ethic serves as a unifying theme in the text, insofar as Cavendish extends it to describe Wolsey’s relationship to the king. Its centrality also helps to explain Cavendish’s ambiguous relationship with Thomas Cromwell, whom he portrays as serving two masters for much of the year 1529-1530.


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