Consumer Preferences and Customer Satisfaction Analysis: A New Method Proposal

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

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FARMER SATISFACTION ANALYSIS ON RICE FARMING INSURANCE PROGRAM IN TEGAL REGENCY

Agrisocionomics Jurnal Sosial Ekonomi Pertanian ◽

10.14710/agrisocionomics.v5i1.7361 ◽

2021 ◽

Vol 5 (1) ◽

pp. 40-55

Author(s):

Mirza Andrian Syah ◽

Mukson Mukson ◽

Wiludjeng Roessali

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Sampling Method ◽

Total Sample ◽

Rice Farming ◽

Satisfaction Index ◽

Proportional Allocation ◽

Insurance Program ◽

Low Performance ◽

Satisfaction Analysis

Farmers satisfaction in joining Rice Farming Insurance illustrates the program performance. The satisfaction of Rice Farming Insurance program can be measured through some attributes of satisfaction. Satisfaction attributes are assessed ranging from dissatisfied to very satisfied. This research aimed to determine the level of farmer satisfaction on Rice Farming Insurance program. This research was conducted in January – February 2020. Slovin method used for sampling method with total sample of 100 respondent, consist of 53 respondents were taken in Dukuhwaru District and 47 respondents were taken in Warureja District using proportional allocation. Locations in this research was choose with purposive method. Importance Performance Analysis and Customer Satisfaction Index were used to analyze. The result showed that Farmers were satisfied with the implementation of the Rice Farming Insurance program with CSI score of 79%. The attributes that need to be improved are the compensation requirements, the amount of coverage, the submission procedure, reviewing, and payment procedure of claims, and the time of approval and payment of claims. Those attributes were considered important by farmers yet still have low performance.

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Agro-Tourism Customer Satisfaction Analysis Based on the Theory of Attractive Quality

Interdisciplinary Perspectives on Operations Management and Service Evaluation - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-7998-5442-5.ch015 ◽

2021 ◽

pp. 290-312

Author(s):

Maria Lachnidaki ◽

Evangelos Grigoroudis ◽

Constantin Zopounidis

Keyword(s):

Customer Satisfaction ◽

Critical Issue ◽

Large Set ◽

Kano Model ◽

Tourism Sector ◽

Weak Points ◽

Quality Dimensions ◽

Potential Improvement ◽

The Cost ◽

Satisfaction Analysis

Customer satisfaction measurement is an important and critical issue of all businesses in the tourism sector, since it gives a better understanding of the needs and requirements of tourists. The Kano model is one of the most widely used approaches in analyzing customer satisfaction, aiming to categorize the quality attributes of products/services in different quality dimensions. The main aim of this chapter is to analyze customer satisfaction from an agro-tourism farm and prioritize potential improvement actions. The preliminary analysis has identified a large set of customer satisfaction criteria that refer to the location, the personnel, the activities, the cost, and the “green” aspects of the agro-tourism farm. The MUSA method has been applied in the context of Kano's theory of attractive quality. The main results show which satisfaction criteria mostly affect satisfaction and/or dissatisfaction, identifying the strong and the weak points of the farm. Finally, combining the previous results, it is possible to prioritize improvement actions.

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Text to Intelligence: Building and Deploying a Text Mining Solution in the Services Industry for Customer Satisfaction Analysis

2008 IEEE International Conference on Services Computing ◽

10.1109/scc.2008.99 ◽

2008 ◽

Cited By ~ 6

Author(s):

Shantanu Godbole ◽

Shourya Roy

Keyword(s):

Text Mining ◽

Customer Satisfaction ◽

Services Industry ◽

Satisfaction Analysis

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Design of a fuzzy finite capacity queuing model based on the degree of customer satisfaction: Analysis and fuzzy optimization

Fuzzy Sets and Systems ◽

10.1016/j.fss.2008.05.019 ◽

2008 ◽

Vol 159 (24) ◽

pp. 3313-3332 ◽

Cited By ~ 9

Author(s):

María José Pardo ◽

David de la Fuente

Keyword(s):

Customer Satisfaction ◽

Fuzzy Optimization ◽

Finite Capacity ◽

Queuing Model ◽

Model Based ◽

Satisfaction Analysis

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A Study of Customer Satisfaction Analysis in Construction Management(CM) Focus on Public Construction Managements Services

Journal of the Architectural Institute of Korea Structure and Construction ◽

10.5659/jaik_sc.2014.30.11.61 ◽

2014 ◽

Vol 30 (11) ◽

pp. 61-68

Author(s):

Moon-Sub Youn ◽

Young-Woong Song ◽

Ki-Suk Lee ◽

Sung-Ho Jung ◽

Yoon-Ki Choi

Keyword(s):

Customer Satisfaction ◽

Construction Management ◽

Public Construction ◽

Satisfaction Analysis

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KAJIAN TINGKAT KEPUASAN PELANGGAN TERHADAP KINERJA TRANSPAKUAN BOGOR (Studi kasus: Pelayanan di Halte dan Pelayanan di dalam Bus Transpakuan Bogor)

ASTONJADRO ◽

10.32832/astonjadro.v6i2.2266 ◽

2017 ◽

Vol 6 (2) ◽

Author(s):

Aris Savitri ◽

Tedy Murtejo ◽

Rulhendri .

Keyword(s):

Customer Satisfaction ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Satisfaction Analysis

Kepuasan pelanggan adalah perasaan senang atau kecewa pelanggan yang berasal dari perbandingan antara kesannya terhadap kinerja atau hasil suatu produk dan harapan-harapannya. pengukuran kinerja merupakan alat atau metode yang digunakan untuk memberikan penilaian seberapa besar tingkat prestasi kerja atau capaian tujuan dan sasaran yang telah ditentukan. Bus Tran s Pakuan kota Bogor adalah bus rapit transit di kota Bogor, yang diresmikan pada tanggal 3 Juni 2007 melayani Koridor Cidangiang-Bubulak, Koridor Cidangiang– Harjasari, Koridor Cidangiang-Bellanova dan lain-lain. Analisis dilakukan dengan metode Customer Satisfaction Index dan didapat karakteristik penumpang Trans Pakuan Bogor didominasi oleh wanita (52%), usia antara 18-28 tahun (54,3%), jenis pekerjaan adalah pelajar/mahasiswa (47,9%), status keluarga belum bekeluarga (62,4%), dan pendapatan < Rp. 1.000.000 (34,6%). Dari metode Customer Satisfaction Index didapat kepuasan dan kepentingan pelanggan terhadap kinerja Trans Pakuan Bogor dalam pelayanan Halte diperoleh nilai sebesar 48% (di antara 35,00% - 50,99%) bahwa menandakan pengguna kurang merasa puas terhadap tingkat standard pelayanan halte dan tingkat kepuasaan pelanggan terhadap pelayanan di dalam Bus diperoleh nilai sebesar 51% (di antara 51% - 65,99%) menunjukan bahwa menandakan pengguna cukup puas terhadap tingkat standard pelayanan bus. Analisis ini juga menggunakan metode Importance-Satisfaction Analysis yaitu dengan membandingkan kinerja Transpakuan Bogor berdasakan metode Importance-Satisfaction Analysis menunjukkan bahwa aspek yang perlu dipelihara pada Pelayanan Halte adalah Aksebilitas, fasilitas penutup halte, fasilitas penerangan, kenyamanan tempat duduk, fasilitas kebersihan dll dan Pada Pelayanan di dalam Bus adalah waktu operasional bus, kenyamanan didalam bus, petugas keamanan, fasilitas pegangan tangan, akses turun naik disabilitas.

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