PERCEPTIONS OF STUDENTS OF THE FACULTY OF AGRICULTURE ON THE SOCIAL STATUS AND CAREER PROSPECTS IN THE AGRICULTURAL SECTOR

The phenomenon of the declining interest of young workers working in the agricultural sector has consequences for the sustainability of the agricultural sector going forward. In the future, the burden on the agriculture sector will be heavier with the inc reasing population and increasing food demand. The reasons for the decline in the interest of young workers works at agricultural sector are mainly caused by the image of the agricultural sector which is less prestigious and can not provide adequate rewards. The crisis of young farmers in the agricultural sector and the predominance of older farmers has consequences for the agriculture sector development, particularly on agricultural productivity, market competitiveness, ruraleconomic capacity, and further it will threaten food security and agricultural sector sustainability. The objective of the research is to know the effect of social to career prospects on agricultural career empirically. The research involves 110 respondents with a questionnaire as a research instrument. The type of research in this study is survey research, the type of research which the way to collect data obtained or collected from the sample or population under study. Testing is done with a regression test to determine the effect of social status on career prospects in agriculture. The results of this study indicate that social status has an influence on perceptions of career prospects in the agricultural sector.

ANALYSIS OF FACTORS AFFECTING THE PRICE FLUCTUATION OF CAYENNE PEPPER IN MALANG REGENCY

This study aims to 1) Analyze the pattern of changes in commodity prices for spanish pepper in Malang District. 2) Analyzing the factors that influence fluctuations in the price of spanish pepper in Malang District. The research method used is quantitative method that uses secondary data in the form of time series obtained from several related agencies, namely the Central Statistics Agency of Malang District, Department of Industry and Trade, and Department of food crops, horticulture, and plantation in Malang District. Analysis of the data used is multiple linear regression with the dependent variable is the price at the consumer level from 2009-2018, while the independent variables use the data of the price of spanish pepper at the producer level, the amount of production, and the amount of consumption from 2009-2018. The study found that: 1) The development of the price of spanish pepper had a trend that tended to increase during the last 10 years. 2) From the results of data processing using multiple linear regression method with Eviews 9.0 application, it is found that the factor that significantly influences changes in the price of spanish pepper is the price at the producer level, while the amount of production of spanish pepper and the number of requests does not significantly affect the change in spanish pepper prices in Malang District.

FARMER SATISFACTION ANALYSIS ON RICE FARMING INSURANCE PROGRAM IN TEGAL REGENCY

Farmers satisfaction in joining Rice Farming Insurance illustrates the program performance. The satisfaction of Rice Farming Insurance program can be measured through some attributes of satisfaction. Satisfaction attributes are assessed ranging from dissatisfied to very satisfied. This research aimed to determine the level of farmer satisfaction on Rice Farming Insurance program. This research was conducted in January – February 2020. Slovin method used for sampling method with total sample of 100 respondent, consist of 53 respondents were taken in Dukuhwaru District and 47 respondents were taken in Warureja District using proportional allocation. Locations in this research was choose with purposive method. Importance Performance Analysis and Customer Satisfaction Index were used to analyze. The result showed that Farmers were satisfied with the implementation of the Rice Farming Insurance program with CSI score of 79%. The attributes that need to be improved are the compensation requirements, the amount of coverage, the submission procedure, reviewing, and payment procedure of claims, and the time of approval and payment of claims. Those attributes were considered important by farmers yet still have low performance.

COMMUNITY EMPOWERMENT STRATEGY AROUND FORESTS THROUGH COMMUNITY FOREST MANAGEMENT SYSTEM (PHBM) IN PRINGAPUS DISTRICT SEMARANG DISTRICT

Forest Management in Java is carried out by Perum Perhutani, which has implemented a Community-Based Forest Management (PHBM) system. Pringapus Kecanatan has a State Forest which is quite extensive, however, most of the population around the forest is still in poor condition. The condition of the community around the forest in Pringapus District is illustrated by the people who do not have independence, do not have access to use the forest, the level of education and skills are still low. In an effort to overcome all this, Perum Perhutani is empowering the community in Pringapus District through the Community Forest Management System. This system is considered quite strategic because it is very accommodating to the interests of various parties including the community as the agents of development. This study aims to evaluate the implementation of the Collaborative Forest Management System (PHBM) from the Institutional aspect, the Empowerment aspect, the Agribusiness aspect and the LMDH Role aspect and formulating a community empowerment strategy through the PHBM. Analysis of the data used to answer the objectives is descriptive analysis, multiple linear regression analysis and SWOT analysis. The results of PHBM research in Pringapus sub-district indicate that the institution is being illustrated by the lack of realization of work programs as well as sub-optimal level of LMDH participation

THE STRATEGY FOR THE DEVELOPMENT OF KAMPUNG LABU MADU AGROTOURISM IN BESUK HAMLET, TOYORESMI VILLAGE, NGASEM DISTRICT, KEDIRI REGENCY, EAST JAVA PROVINCE, INDONESIA

The phenomenon of the declining interest of young workers working in the agricultural sector has consequences for the sustainability of the agricultural sector going forward. In the future, the burden on the agriculture sector will be heavier with the inc reasing population and increasing food demand. The reasons for the decline in the interest of young workers works at agricultural sector are mainly caused by the image of the agricultural sector which is less prestigious and can not provide adequate rewards. The crisis of young farmers in the agricultural sector and the predominance of older farmers has consequences for the agriculture sector development, particularly on agricultural productivity, market competitiveness, ruraleconomic capacity, and further it will threaten food security and agricultural sector sustainability. The objective of the research is to know the effect of social to career prospects on agricultural career empirically. The research involves 110 respondents with a questionnaire as a research instrument. The type of research in this study is survey research, the type of research which the way to collect data obtained or collected from the sample or population under study. Testing is done with a regression test to determine the effect of social status on career prospects in agriculture. The results of this study indicate that social status has an influence on perceptions of career prospects in the agricultural sector.

STUDY OF LARUNGAN TRADITION IN BENDAR VILLAGE, JUWANA DISTRICT, PATI DISTRICT, CENTRAL JAVA

This research was arranged to analyze the Larungan traditional ceremony conducted by the community in Bendar Village, Juwana District, Pati Regency. The research method uses descriptive analytic method. Larungan is a traditional ceremony performed by fishermen as a form of gratitude to God Almighty. The Larungan traditional ceremony is held every year on Shawwal on the seventh day, but if on the seventh day coincides with the Sunday Wage, the implementation is carried out on the day before or after the Sunday Wage, because on Sunday the Wage had an accident during the Larungan traditional ceremony. So, the Larungan traditional ceremony is a tradition carried out by the coastal community in Bendar Village, Juwana District, Pati Regency, the majority of whom work as fishermen as a form of gratitude to God Almighty for the fortune that has been given in the form of abundance fish catched from the sea.

MARKETING OF VEGETABLES THROUGH E-COMMERCE IN BALI PROVINCE

BPS National Socioeconomic Survey of Province Bali in 2016 to 2017 years, explains the order of foodstuffs (staple foods) with the highest level of consumption after grains are vegetables.Marketing vegetable in the Province Bali were still conventional, compared to some regions in Java which was increasingly aggressively marketing agricultural products with e-commerce. The purpose of this study is to examine the profile of e-commerce users. This research was explained characteristics, marketing management activities on the e-commerce platform, easy of used, e-commerce adoption and business success. This research was conducted on the e-commerce platforms Facebook, Instagram, Tokopedia, and Shopee. The research sample of 30 vegetable traders using e-commerce, analyzed using qualitative descriptive methods and Partial Least Squares (PLS). The results showed that most traders had a relatively young age with a degree of undergraduate education. E-commerce can increase merchant income by applying management principles to the marketing process, payment, delivery, promotion, price, marketing targets and product standardization. The results of the study can provide recommendations to the younger generation that e-commerce of agricultural products in business is very promising.

ANALYSIS OF FACTORS AFFECTING THE IMPORT OF DAIRY MILK (CASE STUDY: THE IMPORT OF DAIRY MILK IN INDONESIA)

The supply of fresh dairy milk in the country (SSDN) has not been able to meet the needs of domestic dairy milk consumption so that the fulfillment of dairy milk consumption needs is also done byimporting dairy milk. This study aims to analyze the factors that influence milk imports in Indonesia.The research method uses quantitative analysis techniques, namely multiple linear regression. This research was conducted in Indonesia using secondary data from 2006-2016 obtained at the Central Statistics Agency and the Ministry of Agriculture and other literature related to research. Research variables include exchange rates, GDP per capita, milk exports, and milk production. The results showed that variables GDP per capita, milk exports, and milk production have positive influence. Meanwhile, exchange rate has negative influence for milk imports.

MAPPING THE CONSUMERS COFFEE POWDER MANGSI COFFEE BASED ON SEGMENTING, TARGETING, AND POSITIONING IN DENPASAR CITY

Not all customers can be served by the company. Each company needs to identify marketsegments that can be served effectively by differentiating the main market segments, aiming at one ortwo segments and developing products so that there are always new breakthroughs. A company in orderto excel in competition must be able to recognize its market segment, target and product position againstits competitors. This research aims to determine the segmenting, targeting, and positioning of MangsiCoffee powder. The sampling technique used is the nonprobability sampling method that is accidentialsampling. Segmenting and targeting is done by using crosstab analysis, while positioning uses multidimensional scaling analysis and correspondence analysis. Mangsi Coffee powder market segmentationbased on the characteristics of consumers are men who are adults, graduated from tertiary education (last education), work as employees with monthly expenditure above the Denpasar City UMK in 2019(Rp. 2,553,000.00). Mangsi Coffee consumers based on psychographic segmentation tend to choosequality products and make coffee consumption habits a trend and lifestyle while Mangsi Coffeeconsumers based on segmentation of consumer behavior tend to choose products according to theirbenefits. Positioning using multi-dimensional scaling analysis (MDS) shows that, Mangsi Coffeepowder is not in one quadrant with all three competing products. The map shows that all four productsare in different quadrants. CA analysis (correspondence analysis), shows the superiority of MangsiCoffee powder products when compared with competitors' products is an attribute in terms ofpackaging. The importance of companies to pay attention to segmenting, targeting, and positioning tobe able to focus on achieving company goals and survive in fierce market competition. The strategy toincrease sales is carried out by adjusting the results of studies in research and the conditions of theMangsi Coffee company so that it can take policies that are in accordance with company goals.

ANALYSIS OF FACTORS AFFECTING PRODUCTION AND REVENUE OF TUBEROSE (Polianthes tuberosa L.) FARMERS IN PRODUCTION CENTER OF CENTRAL JAWA

The purpose of this research is to analysis the effect of using production factors, farmer income and feasibility on Tuberoses flower (Polianthes tuberosa L.) crops. Research used census method and the number of sampel are 30 respondents, in Semarang and Magelang regency. Analysis of research used Cobb-douglas model of production function, linier regression function and one sample t test.The results of the analysis of production function showed the amount of seeds, organic fertilizer, NPK fertilizer, labor and the water have significant effect. The results of the analysis of the income function that have significant effect were the price and the amount of production, this means, if increase in prices or increase in production, the farmer's income will increase. One samplet t-test results showed tuberose flowers farming was profitable and feasible to be developed