Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

2021 ◽  
pp. 027347532199555
Author(s):  
Christopher D. Hopkins ◽  
O. C. Ferrell ◽  
Linda Ferrell ◽  
Karen H. Hopkins
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
Marketing Ethics ◽  
Business Majors ◽  
Class Period

The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The study addressed marketing ethics and social responsibility as distinct constructs. Postlecture there was an improvement in marketing ethics perceptions for all majors, with nonmarketing business majors showing the most improvement. Postlecture perceptions of the importance of social responsibility increased significantly with nonbusiness majors showing the lowest level of improvement. Changing perceptions of importance can motivate long-term engagement in beliefs about the significance and value of business ethics and social responsibility.

scholarly journals Business Ethics and Social Responsibility

2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 586-588
Author(s):  
Nadia Marinova
Keyword(s):  
Decision Making ◽  
Business Ethics ◽  
Social Responsibility ◽  
Negative Impact ◽  
Positive Influence ◽  
Moral Values ◽  
Marketing Ethics ◽  
Universal Approach

There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.

scholarly journals Students’ Perception Toward Business Ethics in Hotel Businesses

2017 ◽  
Author(s):  
Muharrem Kaya ◽  
Azamat Maksüdünov
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
T Test ◽  
Descriptive Statistics ◽  
Vocational School ◽  
Primary Data ◽  
Face To Face ◽  
Main Factors ◽  
Ethics Courses

Nowadays, business ethics and social responsibility are main factors effecting long term success of businesses. Previous studies indicate that the issue of business ethics is evaluated according to the opinions of employees, potential employees and managing staff. The main purpose of this paper is to evaluate business ethics climate of hotel enterprises through the eyes of tourism students. The primary data was obtained from face-to-face interviews with students (n=107) of Kyrgyzstan-Turkey Manas University Vocational School, who have an internship in Antalya province of Turkey. The data were analyzed using descriptive statistics and t-test. As a result of the research, it has been determined that the perceptions of the students on the business ethics are generally positive. In addition, it has been determined that the students' perceptions toward business ethics differ according to gender, ethics courses and departments, where students spent their internships.

scholarly journals Time-Based Corporate-Social-Responsibility Evaluation Model Taking Chinese Listed Forestry Companies as an Example

2021 ◽  
Vol 13 (14) ◽  
pp. 7971
Author(s):  
Xinfei Li ◽  
Baodong Cheng ◽  
Heng Xu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Evaluation Model ◽  
Rapid Development ◽  
Entropy Method ◽  
Static State ◽  
Different Types ◽  
Normative Constraints ◽  
Corporate Social

With the rapid development of the economy, corporate social responsibility (CSR) is receiving increasing attention from companies themselves, but also increasing attention from society as a whole. How to reasonably evaluate the performance of CSR is a current research hotspot. Existing corporate-social-responsibility evaluation methods mostly focus on the static evaluation of enterprises in the industry, and do not take the time factor into account, which cannot reflect the performance of long-term CSR. On this basis, this article proposes a time-based entropy method that can evaluate long-term changes in CSR. Studies have shown that the completion of CSR in a static state does not necessarily reflect the dynamic and increasing trend of CSR in the long term. Therefore, the assessment of CSR should consider both the static and dynamic aspects of a company. In addition, the research provides the focus of different types of forestry enterprises in fulfilling CSR in the long term, and provides a clearer information path for the standard identification and normative constraints of different types of forestry enterprises CSR.

scholarly journals Son los códigos éticos un instrumento de gestión de la responsabilidad social? Un estudio exploratorio en Andalucía

2016 ◽  
Vol 12 (2) ◽  
pp. 462 ◽  
Author(s):  
Mercedes Ruiz-Lozano ◽  
Araceli De los Ríos Berjillos ◽  
Salud Millán Lara
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
Control Systems ◽  
Descriptive Analysis ◽  
Management Control ◽  
Management Tool ◽  
Small Enterprises ◽  
Ethical Codes ◽  
Sustainable Value ◽  
Corporate Social

Purpose: The growing concern for social responsibility and/or business ethics must be reflected in the control systems of organizations. Therefore we are concerned to analyze whether the ethical codes have been introduced as a management tool of social responsibility to build sustainable value-based organizations.Design/methodology/approach: Development of a survey based on the literature review of code types and motivations. We performed a descriptive analysis of the information obtained from companies based in Andalusia under study. Furthermore, it has been implemented a test of mean difference and an analysis of variance to contrast the hypotheses. Findings: The study supports a tendency to use the ethical codes by Andalusian companies analyzed, influenced by firm size. Similarly, the incidence of immediate environment is confirmed. Research limitations/implications: The study is exploratory in the Andalusian area due to restrictions databases and sample size. Practical implications: The results allow an approach to the Andalusian business reality and to the management systems related with social responsibility and business ethics. Social implications: It has highlighted the need for training in this area and that measures to promote ethics and corporate social responsibility are taken from the public sector, distinguishing between needs that may have micro and small enterprises from medium or large companies. Originality/value: This study contributes to knowledge about the importance of integrating instruments that promote responsible and sustainable management based on values in management control systems and about what were the motivations that are influencing both, for and against, in this action. Motivations that should be taken into account by decision-makers and influential in business development agencies.

CORPORATE SOCIAL RESPONSIBILITY UNDER CRISIS

2020 ◽  
Author(s):  
E. N. Tumilevich
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Current Crisis ◽  
Crisis Situation ◽  
Effective System ◽  
Business Structures ◽  
Corporate Social

The article analyzes the required changes in the implemented areas of corporate social responsibility in a crisis situation. The analysis of the translated behavior of business structures during the crisis is carried out. The author formulates directions for restructuring approaches to the implementation of corporate social responsibility in the current crisis. Conclusions are drawn on the importance of creating an effective system of corporate social responsibility in times of crisis affecting the long-term development of an organization

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