scholarly journals The relationship between marketing ethics and corporate social responsibility: serving stakeholders and the common good

Author(s):  
Gene R. Laczniak ◽  
Patrick E. Murphy
1999 ◽  
Vol 9 (3) ◽  
pp. 527-540 ◽  
Author(s):  
Richard E. Wokutch ◽  
Jon M. Shepard

Abstract:This paper examines corporate social responsibility in Japan today within the context of the paradigm of the moral unity of business. Under this paradigm, business is expected to operate under the same set of moral standards operative in other societal institutions. We suggest that a micro moral unity characterizes Japan—business activity is linked to that society’s moral values but only within carefully circumscribed communities of interest. Because of the strains brought on by the maturing of the Japanese economy, the negative consequences of this micro moral unity are now becoming apparent. A new paradigm will be required to address these challenges. A possible foundation for such a paradigm, based on the emerging notion of kyosei (living and working together for the common good), is discussed.


2018 ◽  
Vol 11 (4) ◽  
pp. 81-89
Author(s):  
Anna Mazurek-Kusiak

Summary Subject and purpose of work: The purpose of the study was to compare the behavior of companies located in the areas of nature value and in their proximity with companies located in urbanized areas in the Lublin Region in terms of Corporate Social Responsibility (CSR). Materials and methods: The study was conducted by means of the diagnostic survey method, using direct interviews. Results and conclusions: Companies located in valuable natural or close to natural areas tend to undertake ecological and environmental investments (27.68%), care for the common good (54.46%), and treat employees well (54.46%) as compared with the companies located in urban areas (10.72%, 25.89% and 25.89%, respectively). Sensitivity to nature is primarily the result of the company’s direct contact with nature, the recognition of the importance of protecting it, as well as of good treatment of employees, that is it results mainly from the combination of business and personal relationships with employees. Firms located in urban areas are much more likely to support charitable donations (22.33%), which is a result of higher returns by these companies and more frequent requests for financial assistance. Further research in this regard should concern factors that make the entrepreneurs more willing to implement CSRs in their companies.


Author(s):  
Noam Koriat ◽  
Roy Gelbard

Corporate Social Responsibility (CSR) is a policy and the practices of corporate responsibility for the common good. It might take the form of donations, environmental responsibility, or socially related investments. However, CSR can also be an in-house strategy regarding all the Human Resources (HR) of the company, making them part of the “common good” by fair employment. In this manner, employment contracts can be regarded as both a CSR and Business Ethics (BE) issue. Treating your employees in a respectable way represents the most basic form of corporate responsibility and respectable ethics. The chapter brings an economic analysis illustrating that applying fair and moral HR practices, particularly favoring internal employment (insourcing) over external employment (outsourcing), is consistent with CSR and serves the primary corporate goal, increasing its value. Insourcing is thus a win-win strategy, where in addition to CSR and BE aspects it has a direct impact on the company's achievements.


2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.


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