scholarly journals Globalization of Markets, Marketing Ethics and Social Responsibility

10.5772/10231 ◽  
2010 ◽  
Author(s):  
Recep Ycel
Keyword(s):  
Social Responsibility ◽  
Marketing Ethics

scholarly journals Business Ethics and Social Responsibility

2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 586-588
Author(s):  
Nadia Marinova
Keyword(s):  
Decision Making ◽  
Business Ethics ◽  
Social Responsibility ◽  
Negative Impact ◽  
Positive Influence ◽  
Moral Values ◽  
Marketing Ethics ◽  
Universal Approach

There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.

scholarly journals The Levels of Marketing Ethics

Ekonomika ◽  
2005 ◽  
Vol 71 ◽  
Author(s):  
Laima Abromaitytė-Sereikienė
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Transition Economies ◽  
Free Market ◽  
Theoretical Background ◽  
Marketing Ethics ◽  
Business Manager ◽  
Market Economies ◽  
Ethical Implications ◽  
Corporate Social

The issue of ethics in marketing continues to be a concern for marketing practitioners and researchers. Every business manager would probably agree that ethical implications are often inherent in marketing decisions. This fact has encouraged to turn to the topic of marketing ethics and to analyze the levels of marketing ethics. As an example of differences in the levels of marketing ethics in different countries, the situation in the old free market and in transition economies is compared. Because the analysis of marketing ethics adoption in the companies of transition economies still requires much research, the purposes of the paper are to present and define the levels on which decisions of marketing ethics are made by comparing the situation in transition and old free market economies, and to fill in the gap in the literature on marketing ethics in Lithuania by defining the main tendencies in the marketing ethics adaptation in this country.To attain the objectives of the paper, it presents the development of the theory of marketing ethics and a theoretical background of the levels of marketing ethics adaptation. The levels of marketing ethics are presented in the context of motivation theories and the corporate social responsibility. The paper will also provide scenarios according to which companies meet or should meet the questions pertaining to marketing ethics in the old market and transition economies.

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

2021 ◽  
pp. 027347532199555
Author(s):  
Christopher D. Hopkins ◽  
O. C. Ferrell ◽  
Linda Ferrell ◽  
Karen H. Hopkins
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
Marketing Ethics ◽  
Business Majors ◽  
Class Period

The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The study addressed marketing ethics and social responsibility as distinct constructs. Postlecture there was an improvement in marketing ethics perceptions for all majors, with nonmarketing business majors showing the most improvement. Postlecture perceptions of the importance of social responsibility increased significantly with nonbusiness majors showing the lowest level of improvement. Changing perceptions of importance can motivate long-term engagement in beliefs about the significance and value of business ethics and social responsibility.

scholarly journals The role of sustainable marketing in building customer relationships – A field study for a number of engineering and design companies –: دور التسويق المستدام في بناء علاقات الزبون – دراسة ميدانية لعدد من شركات الهندسة والتصميم –

2021 ◽  
Vol 5 (25) ◽  
pp. 121-105
Author(s):  
Shahlaa Ali Abd Alhasan Shahlaa Ali Abd Alhasan
Keyword(s):  
Social Responsibility ◽  
Social Services ◽  
Point Of View ◽  
Customer Relationships ◽  
Marketing Ethics ◽  
Main Hypothesis ◽  
Sustainable Marketing ◽  
High Level ◽  
The Relationship

The study aims to examining the relationship between the dimensions of sustainable marketing represented by ethics and social marketing responsibility and its role in building customer relations through value and customer satisfaction from the point of view of marketers, and launched the importance of research on determining the importance of both marketing ethics and social responsibility in building customer relationships. The research sample included (40) marketing people in a number of engineering and design companies and the questionnaire was adopted to poll the sample opinions. The extracted data was analyzed using a set of computerized statistical analysis tools with a statistical system to test the hypotheses, and the practical side included the most important statistical means the arithmetic mean, standard deviation, correlation, and simple and multiple regression where the research was based On two hypotheses, the first main hypothesis is that there is a statistically significant correlation between sustainable marketing and building customer relationships, and the second main hypothesis is that there is a significant significant impact relationship between sustainable marketing and building customer relationships, The most important conclusions were the high level of awareness of the individuals under consideration of the importance of the sustainable marketing dimensions represented in marketing ethics and social responsibility, as well as focusing on building customer relationships by raising the value of the customer and trying to gain his satisfaction, and based on the results reached, the research set a set of proposals, the most important of which was to raise the level of responsibility Social services in companies with the aim of raising the value of the customer and gaining his satisfaction.

Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues

2010 ◽  
Vol 20 (4) ◽  
pp. 617-641 ◽  
Author(s):  
N. Craig Smith ◽  
Guido Palazzo ◽  
C. B. Bhattacharya
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Supply Chains ◽  
Marketing Ethics ◽  
Global Supply Chains ◽  
Corporate Behavior ◽  
Consumption Decisions ◽  
Stakeholder Marketing ◽  
Marketing Activities ◽  
Corporate Social

ABSTRACT:While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the critique of CSR practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics.

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