The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms

2021 ◽  
pp. 1-12
Author(s):  
Ran Liu ◽  
Enxi An ◽  
Wenkai Zhou
Keyword(s):  
Financial Performance ◽  
Google Trends ◽  
Online Search ◽  
Technology Firms ◽  
Search Volume ◽  
Us Technology

scholarly journals P.049 Seasonal variations in aneurysmal subarachnoid hemorrhage: revisiting the myth using google trends

2017 ◽  
Vol 44 (S2) ◽  
pp. S25-S26
Author(s):  
J Ku ◽  
NM Alotaibi ◽  
J Wang ◽  
GM Ibrahim
Keyword(s):  
Subarachnoid Hemorrhage ◽  
Seasonal Variations ◽  
Aneurysmal Subarachnoid Hemorrhage ◽  
Aneurysm Rupture ◽  
Google Trends ◽  
Seasonal Effect ◽  
Search Term ◽  
Online Search ◽  
Brain Aneurysm ◽  
Search Volume

Background: Results of previous studies examining seasonal variation in the incidence of aneurysmal subarachnoid hemorrhage (SAH) are conflicting. The aim of this study is to investigate whether there is a seasonal effect in online search queries for SAH that may reflect an association between meteorological factors and aneurysm rupture. Methods: We utilized the Google Trends data service to analyze the volume of internet queries for SAH on Google’s search engine from January 1, 2004 to November 2016. We used comprehensive search terms and collected data from: USA, Canada, Finland, and Japan, as well as worldwide search volume. Potential seasonal variations in the data were assessed by comparative non-parametric tests and curve-fit regression model. Results: Our analyses revealed that USA had the highest median search scores (115 vs. 86, 46, 46 for Finland, Canada and Japan, respectively). The term “brain aneurysm” was the commonly used search term among countries, followed by “cerebral aneurysm”. There was no evidence of seasonality in any of the countries studied on both univariate tests and regression time-adjusted analysis. Conclusions: There are no seasonal variations in internet search query volume for SAH. Further studies are needed to explore whether online search volumes correlate with the actual incidence of SAH.

scholarly journals Google search behavior for meningitis and its vaccines: an infodemiological study

BMC Neurology ◽  
2021 ◽  
Vol 21 (1) ◽  
Author(s):  
John Angelo Luigi S. Perez ◽  
Adrian I. Espiritu ◽  
Roland Dominic G. Jamora
Keyword(s):  
Influenza Vaccine ◽  
Pneumococcal Vaccine ◽  
Rank Correlation ◽  
Infectious Agents ◽  
Online Behavior ◽  
Online Search ◽  
Search Volume ◽  
Search Patterns ◽  
Google Search ◽  
The Relationship

Abstract Background The internet has made significant contributions towards health education. Analyzing the pattern of online behavior regarding meningitis and vaccinations may be worthwhile. It is hypothesized that the online search patterns in meningitis are correlated with its number of cases and the search patterns of its related vaccines. Methods This was an infodemiological study that determined the relationship among online search interest in meningitis, its worldwide number of cases and its associated vaccines. Using Google Trends™ Search Volume Indices (SVIs), we evaluated the search queries “meningitis,” “pneumococcal vaccine,” “BCG vaccine,” “meningococcal vaccine” and “influenza vaccine” in January 2021, covering January 2008 to December 2020. Spearman rank correlation was used to determine correlations between these queries. Results The worldwide search interest in meningitis from 2008 to 2020 showed an average SVI of 46 ± 8.8. The most searched topics were symptoms, vaccines, and infectious agents with SVIs of 100, 52, and 39, respectively. The top three countries with the highest search interest were Ghana, Kazakhstan, and Kenya. There were weak, but statistically significant correlations between meningitis and the BCG (ρ = 0.369, p < 0.001) and meningococcal (ρ = 0.183, p < 0.05) vaccines. There were no statistically significant associations between the number of cases, influenza vaccine, and pneumococcal vaccine. Conclusion The relationships among the Google SVIs for meningitis and its related vaccines and number of cases data were inconsistent and remained unclear. Future infodemiological studies may expand their scopes to social media, semantics, and big data for more robust conclusions.

scholarly journals Increase in searches for erectile dysfunction during winter: seasonal variation evidence from Google Trends in the United States

2021 ◽  
Author(s):  
Belén Mora Garijo ◽  
Jonathan E. Katz ◽  
Aubrey Greer ◽  
Mia Gonzalgo ◽  
Alejandro García López ◽  
...  
Keyword(s):  
Prostate Cancer ◽  
United States ◽  
Erectile Dysfunction ◽  
Seasonal Variation ◽  
Kidney Stones ◽  
Seasonal Pattern ◽  
The United States ◽  
Google Trends ◽  
Internet Search ◽  
Search Volume

AbstractSeveral diseases associated with erectile dysfunction (ED), such as type 2 diabetes mellitus (T2DM) and coronary artery disease (CAD), are known to have seasonal variation, with increased incidence during winter months. However, no literature exists on whether this chronological-seasonal evolution is also present within ED symptomatology. We hypothesized ED would follow the seasonal pattern of its lifestyle-influenced comorbid conditions and exhibit increased incidence during winter months. In order to investigate the seasonal variation of ED in the United States between 2009 and 2019, Internet search query data were obtained using Google Trends. Normalized search volume was determined during the winter and summer seasons for ED, other diseases known to be significantly associated with ED (T2DM and CAD), kidney stones (positive control), and prostate cancer (negative control). There were significantly more internet search queries for ED during the winter than during the summer (p = 0.001). CAD and T2DM also had significantly increased search volume during winter months compared to summer months (p < 0.001 and p = 0.011, respectively). By contrast, searches for kidney stones were significantly increased in the summer than in the winter (p < 0.001). There was no significant seasonal variation in the relative search frequency for prostate cancer (p = 0.75). In conclusion, Google Trends internet search data across a ten-year period in the United States suggested a seasonal variation in ED, which implies an increase in ED during winter. This novel finding in ED epidemiology may help increase awareness of ED’s associated lifestyle risk factors, which may facilitate early medical evaluation and treatment for those at risk of both ED and cardiovascular disease.

scholarly journals Using Google Trends to Examine the Spatio-Temporal Incidence and Behavioral Patterns of Dengue Disease: A Case Study in Metropolitan Manila, Philippines

2018 ◽  
Author(s):  
Howell T. Ho ◽  
Thaddeus M. Carvajal ◽  
John Robert Bautista ◽  
Jayson Dale R. Capistrano ◽  
Katherine M. Viacrusis ◽  
...  
Keyword(s):  
Thematic Analysis ◽  
Cross Correlation ◽  
Temporal Relationship ◽  
The Philippines ◽  
Google Trends ◽  
Health Concern ◽  
Epidemiological Methods ◽  
Search Queries ◽  
Search Volume ◽  
Dengue Outbreaks

AbstractDengue is a major public health concern and an economic burden in the Philippines. Despite the country’s improved dengue surveillance, it still suffers from various setbacks and therefore needs to be complemented with alternative approaches. Previous studies have demonstrated the potential of internet-based surveillance such as Google Dengue Trends (GDT) in supplementing current epidemiological methods for predicting future dengue outbreaks and patterns. With this, our study aims to assess the temporal relationship of GDT and dengue incidence in Metropolitan Manila from previous years and examine web search behavior of the population towards the disease. The study collated and organized the population statistics and reported dengue cases in Metropolitan Manila from respective government agencies to calculate the spatial and temporal dengue incidence. The relative search volume of the term ‘dengue’ and top dengue-related search queries in Metropolitan Manila were obtained and organized from the Google trends platform. Data processing of GDT and dengue incidence was performed by conducting an ‘adjustment’ procedure and subsequently used for correlation and cross-correlation analyses. Moreover, a thematic analysis was employed on the top dengue-related search queries. Results revealed a high temporal relationship between GDT and dengue incidence when either one of the variables is adjusted. Cross-correlation showed that there is delayed effect (1-2 weeks) of GDT to dengue incidence, demonstrating its potential in predicting future dengue outbreaks and patterns in Metropolitan Manila. Thematic analysis of dengue-related search queries indicated 5 categories namely; (a) dengue, (b) sign and symptoms of dengue, (c) treatment and prevention, (d) mosquito and (e) other diseases where the majority of the search queries was ‘signs and symptoms’ which indicate the health-seeking behavior of the population towards the disease.

Seasonal variations and public search interests in Toxoplasma: a 16-year retrospective analysis of big data on Google Trends

2020 ◽  
Author(s):  
Lei Liu ◽  
Peng Wang ◽  
Su-Qin Jiang ◽  
Zi-Rong Zhong ◽  
Ting-Zheng Zhan ◽  
...  
Keyword(s):  
New Zealand ◽  
Google Trends ◽  
Seasonal Patterns ◽  
Search Term ◽  
Internet Search ◽  
Search Volume ◽  
The Usa ◽  
Search Data ◽  
Relative Search Volume ◽  
The Uk

Abstract Background This study aims to understand whether there is a seasonal change in the internet search interest for Toxoplasma by using the data derived from Google Trends (GT). Methods The present study searched for the relative search volume (RSV) for the search term ‘Toxoplasma’ in GT within six major English-speaking countries (Australia, New Zealand [Southern Hemisphere] and Canada, Ireland, the UK and the USA [Northern Hemisphere] from 1 January 2004 to 31 December 2019, utilizing the category of ‘health’. Data regarding the RSV of Toxoplasma was obtained and further statistical analysis was performed in R software using the ‘season’ package. Results There were significantly seasonal patterns for the RSV of the search term ‘Toxoplasma’ in five countries (all p&lt;0.05), except for the UK. A peak in December–March and a trough in July–September (Canada, Ireland, the UK and the USA) were observed, while a peak in June/August and a trough in December/February (Australia, New Zealand) were also found. Moreover, the presence of seasonal patterns regarding RSV for ‘Toxoplasma’ between the Southern and Northern Hemispheres was also found (both p&lt;0.05), with a reversed meteorological month. Conclusions Overall, our study revealed the seasonal variation for Toxoplasma in using internet search data from GT, providing additional evidence on seasonal patterns in Toxoplasma.

Predicting Public Interest in Nonsurgical Cosmetic Procedures Using Google Trends

2019 ◽  
Vol 40 (11) ◽  
pp. 1253-1262 ◽  
Author(s):  
Jonathan D Tijerina ◽  
Shane D Morrison ◽  
Ian T Nolan ◽  
Matthew J Parham ◽  
Rahim Nazerali
Keyword(s):  
Hyaluronic Acid ◽  
Public Interest ◽  
The United States ◽  
Google Trends ◽  
Search Term ◽  
Data Set ◽  
Fat Transfer ◽  
Laser Hair Removal ◽  
Search Terms ◽  
Search Volume

Abstract Background Google Trends (GT) provides cost-free, customizable analyses of search traffic for specified terms entered into Google’s search engine. GT may inform plastic surgery marketing decisions and resource allocation. Objectives The aim of this study was to determine GT’s utility in tracking and predicting public interest in nonsurgical cosmetic procedures and to examine trends over time of public interest in nonsurgical procedures. Methods GT search volume for terms in 6 ASPS and ASAPS nonsurgical procedure categories (Botox injections, chemical peel, laser hair removal, laser skin resurfacing, microdermabrasion and soft tissue fillers [subcategories: collagen, fat, and hyaluronic acid]) were compared with ASPS and ASAPS case volumes for available dates between January 2004 and March 2019 with the use of univariate linear regression, taking P &lt; 0.01 as the cutoff for significance. Results Total search volume varied by search term within the United States and internationally. Significant positive correlations were demonstrated for 17 GT terms in all 6 ASPS and ASAPS categories: “Botox®,” “collagen injections,” “collagen lip injections” with both databases; and “chemical skin peel,” “skin peel,” “acne scar treatment,” “CO2 laser treatment,” “dermabrasion,” “collagen injections,” “collagen lip injections,” “fat transfer,” “hyaluronic acid fillers,” “hyaluronic acid injection,” “hyaluronic acid injections,” “Juvederm®,” and “fat transfer” with just 1 database. Many search terms were not significant, emphasizing the need for careful selection of search terms. Conclusions Our analysis further elaborates on recent characterization of GT as a powerful and intuitive data set for plastic surgeons, with the potential to accurately gauge global and national interest in topics and procedures related to nonsurgical cosmetic procedures.

Discovering business information from search engine query data

2014 ◽  
Vol 38 (4) ◽  
pp. 562-574 ◽  
Author(s):  
Liwen Vaughan
Keyword(s):  
Search Engine ◽  
Business Performance ◽  
Google Trends ◽  
Volume Data ◽  
Content Type ◽  
Search Volume ◽  
Business Information ◽  
Position Data ◽  
Search Data ◽  
One Year

Purpose – The purpose of this paper is to examine the feasibility of discovering business information from search engine query data. Specifically the study tried to determine whether search volumes of company names are correlated with the companies’ business performance and position data. Design/methodology/approach – The top 50 US companies in the 2012 Fortune 500 list were included in the study. The following business performance and position data were collected: revenues, profits, assets, stockholders’ equity, profits as a percentage of revenues, and profits as a percentage of assets. Data on the search volumes of the company names were collected from Google Trends, which is based on search queries users enter into Google. Google Trends data were collected in the two scenarios of worldwide searches and US searches. Findings – The study found significant correlations between search volume data and business performance and position data, suggesting that search engine query data can be used to discover business information. Google Trends’ worldwide search data were better than the US domestic search data for this purpose. Research limitations/implications – The study is limited to only one country and to one year of data. Practical implications – Publicly available search engine query data such as those from Google Trends can be used to estimate business performance and position data which are not always publicly available. Search engine query data are timelier than business data. Originality/value – This is the first study to establish a relationship between search engine query data and business performance and position data.

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