This essay examines the consumption of technology in everyday life by considering three major technologies - car, telephone, and television. The argument attempts to go beyond technological determinism, which is typically not grounded in the study of everyday life, as well as beyond social shaping/social constructivist views that are tied to particular times and places, and thus unable to recognize broader and more long-term patterns of change. To make this argument, Sweden and America, two countries for which detailed evidence is available for different periods of time, including several studies of ‘typical’ small towns, are compared in historical perspective. In addition to synthesizing this evidence, the essay draws on neo-functionalist and Weberian ideas about technology and culture to argue that there is an overall pattern whereby the consumption of technology in everyday life simultaneously homogenizes leisure and sociable activities and at the same time makes them more diverse.