Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? Using utility constant sums to predict SVOD subscriptions and SVOD account access
2011 ◽
Vol 101
(7)
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pp. 3368-3399
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Keyword(s):
2012 ◽
Vol 11
(3)
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pp. 118-126
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Keyword(s):
2007 ◽
Vol 62
(9)
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pp. 1073-1074
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