Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory Study

2011 ◽  
Vol 32 (2) ◽  
pp. 146-159 ◽  
Author(s):  
Mark A. P. Davies ◽  
Melvin Prince
1988 ◽  
Vol 25 (3) ◽  
pp. 282-292 ◽  
Author(s):  
Jehoshua Eliashberg ◽  
Thomas S. Robertson

The authors describe an exploratory study of the preannouncement of new products in advance of market introduction. The basic premise taken is that preannouncement is a marketing manifestation of signaling. The focus is on identifying conditions that are likely to induce firms to preannounce new product introductions. A survey of managers explores the incidence and rationale for preannouncement. Results suggest that constructs such as market dominance, company size, attractiveness of the competitive environment, and customer switching costs can provide good explanations for preannouncing behavior.


2011 ◽  
Vol 12 (4) ◽  
pp. 134-138
Author(s):  
Thomas J. Blakely ◽  
Margaret M. Chappell ◽  
Gregory M. Dziadosz

This article reports an exploratory study of the relationship between case manager’s attachment styles and outcomes of client services. The primary purpose of this study was to discover whether a measure of attachment could be used as part of a preemployment screening process for potential case managers. Two attachment measures were completed by a group of randomly selected staff. Each of them was also asked to complete a valid outcomes measure for clients. The scores for the attachment measures and the outcomes measures were correlated. The results supported the hypothesis that these attachment scales could be used effectively as part of preemployment screening.


2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.


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