scholarly journals In-House Advertising Agency-Korean Way of Doing Business?: An Exploratory Study of Korean In-House Ad Agency

Author(s):  
Um Nam-Hyun
2021 ◽  
Vol 9 (62) ◽  

Graphic design is a discipline that is constantly growing, developing and expanding the demand rate in the market in parallel with developments in technological fields. This growth and rapid development in the sector also brings some problems in terms of design. Working in the sector, agency managers and graphic designer experienced many problems with the demands of advertisers is known. It is observed that in some cases these problems are evaluated concurrently proficiency. In this study, ad agency executives, vocational schools graduate from graphic design programs designers, compilation of views on their professional competences and it is intended to be analyzed. This research is a descriptive study in general scanning model. A survey of 15 questions developed by researchers was applied to the managers of 58 advertising agencies serving in advertising in Ankara province, and the results were reached as a result of those given manually at the end of the survey. From the findings, administrators of the vocational school graduated from Graphic Design Department of the advertising agency, and are finding indicates that inadequate in many ways from a professional perspective. This research is relevant for educational institutions to analyze the demands of the sector, to make suggestions for new programs that can produce solutions to problems is important Keywords: Graphic design, vocational schools, advertising agencies, professional qualification


Author(s):  
Som Sekhar Bhattacharyya

Born global firms are coming up mostly from the developed world (read Uber, Facebook, Airbnb, and such others). In this chapter, the author attempts to find out why born global firms (BGFs) are not originating from India. The author undertakes an exploratory study to answer the research questions. Seventeen expats working in India were interviewed by in-depth personally administered semi-structured open-ended questionnaire. The 17 expert expats provided insights on the difficulties of doing business in India. These insights helped the author to analyze and synthesize how these insights would be indicative of the difficulties in the development of born global firms from India. The data was content analyzed by thematic content analysis. The findings indicate that there are challenges for BGFs to sprout from India in the near future.


2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.


1997 ◽  
Vol 6 (5) ◽  
pp. 371-377
Author(s):  
Wendy Zernike ◽  
Tracie Corish ◽  
Sylvia Henderson

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