Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory

2019 ◽  
Vol 29 (4) ◽  
pp. 428-449 ◽  
Author(s):  
Guy Assaker
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Generated Content ◽  
Credibility Theory ◽  
Age And Gender ◽  
Age And Gender Differences ◽  
Online Travel Reviews ◽  
And Gender ◽  
Acceptance Model ◽  
Online Travel

An extended technology acceptance model in behavioral intention toward hotel tablet apps with moderating effects of gender and age

2016 ◽  
Vol 28 (8) ◽  
pp. 1535-1553 ◽  
Author(s):  
Jungsun (Sunny) Kim
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Age And Gender ◽  
Content Type ◽  
And Gender ◽  
Tablet Apps ◽  
Acceptance Model

Purpose This paper aims to examine whether a customer’s perceptions of hotel tablet apps serve as determinants of customers’ behavioral intention in terms of the app’s ease of use, usefulness, credibility and subjective norm. It also explored age and gender as moderators of the relationships between these determinants and customers’ behavioral intention as well as customers’ likelihood of using specific app functions across age and gender. Design/methodology/approach A research model, grounded in the technology acceptance model (TAM), used data collected from 751 hotel customers in the USA. The model was tested using confirmatory factor analysis and structural equation modeling. Findings The results showed that three of the four proposed determinants positively influenced customers’ behavioral intention toward hotel tablet apps. Neither gender nor age played significant moderating roles in the relationships between the four determinants and the behavioral intention. The study also revealed age- and gender-related differences in preferences for specific hotel tablet app functions. Practical implications This study helps operators successfully plan for investing in and implementing hotel apps. It assists operators in developing effective marketing strategies by understanding factors influencing customers’ app adoption and between group differences in their preferences on app functions. Originality/value This is the first tablet app adoption study that extends TAM to the hotel industry. Thus, it extends the literature on technology adoption by exploring both existing and new variables and testing them in a new context.

scholarly journals Empirical Research on Acceptance of Digital Technologies in Medicine Among Patients and Healthy Users: Questionnaire Study

10.2196/13472 ◽  
2019 ◽  
Vol 6 (4) ◽  
pp. e13472 ◽  
Author(s):  
Sabur Safi ◽  
Gerhard Danzer ◽  
Kurt JG Schmailzl
Keyword(s):  
Health Care ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Digital Health ◽  
Age Groups ◽  
Digital Technologies ◽  
Health Care Sector ◽  
Medical Sector ◽  
And Gender ◽  
Acceptance Model

Background In recent years, interest in digital technologies such as electronic health, mobile health, telemedicine, big data, and health apps has been increasing in the health care sector. Acceptance and sustainability of these technologies play a considerable role for innovative health care apps. Objective This study aimed to identify the spread of and experience with new digital technologies in the medical sector in Germany. Methods We analyzed the acceptance of new health care technologies by applying the Technology Acceptance Model to data obtained in the German ePatient Survey 2018. This survey used standardized questionnaires to gain insight into the prevalence, impact, and development of digital health applications in a study sample of 9621 patients with acute and chronic conditions and healthy users. We extracted sociodemographic data and details on the different health app types used in Germany and conducted an evaluation based on the Technology Acceptance Model. Results The average age of the respondents was 59.7 years, with a standard deviation of 16 years. Digital health care apps were generally accepted, but differences were observed among age groups and genders of the respondents. Men were more likely to accept digital technologies, while women preferred coaching and consultation apps. Analysis of the user typology revealed that most users were patients (n=4041, 42%), followed by patients with acute conditions (n=3175, 33%), and healthy users (n=2405, 25%). The majority (n=6542, 68%) discovered coaching or medication apps themselves on the internet, while more than half of the users faced initial difficulties operating such apps. The time of use of the same app or program ranged from a few days (n=1607, 37%) and several months (n=1694, 39%) to ≥1 year (n=1042, 24%). Most respondents (n=6927, 72%) stated that they would like to receive customized health care apps from their physician. Conclusions The acceptance of digital technologies in the German health care sector varies depending on age and gender. The broad acceptance of medical digital apps could potentially improve individualized health care solutions and warrants governance.

scholarly journals Effect of External Factors of Technology Acceptance Model Toward Technology Acceptance of Online Travel Agent

2018 ◽  
Vol 14 (2) ◽  
pp. 158-176
Author(s):  
Risma Candra Waluyani ◽  
Bambang Subroto ◽  
Bambang Purnomosidhi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Sampling Technique ◽  
External Factors ◽  
Internal Factors ◽  
Travel Agent ◽  
Personal Innovativeness ◽  
Convenience Sampling ◽  
Acceptance Model ◽  
Online Travel

Abstract: Effect of External Factors of Technology Acceptance Model Toward Technology Acceptance of Online Travel Agent. This study aimed to identify and analyse internal factors and external factors which affect the intention of Universitas Brawijaya students to use online travel agent service. Samples were selected by using nonprobability sampling technique and convenience sampling method. The instrument of this study was online questionaires whose result were analyzed by SEM-PLS. This study found that personal innovativeness and self-efficacy affected how students perceive that online travel agent service is easy to use and it is useful for them. Student’s perception, trust in online travel agent service, and information obtained from others affected students’ attitude to use online travel agent service. Furthermore, students who feels that online travel agent technology is useful for them will have positive attitude on the existence of online travel agent service and they wil also have intention to use the online travel agent service. Keywords: Online travel agent, behavioral intention, internal factors, external factors.Abstrak: Pengaruh Faktor Eksternal Technology Acceptance Model Terhadap Penerimaan Teknologi Online Travel Agent. Tujuan penelitian ini adalah untuk menguji faktor internal dan faktor eksternal yang mempengaruhi minat mahasiswa Universitas Brawijaya untuk menggunakan agen perjalanan online. Sampel penelitian dipilih menggunakan teknik nonprobability sampling dengan metode convenience sampling. Instrumen penelitian ini adalah kuesioner yang dibuat secara online dengan bantuan google form dan dianalisis dengan SEM-PLS. Hasil penelitian ini menunjukkan bahwa inovasi pribadi dan keyakinan sendiri mepengaruhi persepsi mahasiswa bahwa teknologi agen perjalanan online mudah digunakan, yang selanjutnya membuat mereka berpendapat bahwa teknologi agen perjalanan online berguna bagi mahasiswa. Persepsi mahasiswa bahwa teknologi agen perjalanan online berguna bagi mereka, kepercayaan terhadap teknologi agen perjalanan online, dan informasi yang diperoleh dari orang lain melalui internet mempengaruhi sikap mahasiswa untuk menggunakan teknologi agen perjalanan online. Selanjutnya mahasiswa yang berpendapat bahwa teknologi agen perjalanan online berguna bagi mereka akan bersikap positif atas adanya teknologi agen perjalanan online dan berminat untuk menggunakan teknologi agen perjalanan online. Kata kunci: agen perjalanan online, minat perilaku, faktor internal, faktor eksternal.

scholarly journals EKSPLORASI NIAT PERILAKU WISATAWAN DENGAN PENGUJIAN MODEL TECHNOLOGY ACCEPTANCE MODEL DAN THEORY OF PLANNED BEHAVIOR (STUDI KASUS PADA ONLINE TRAVEL AGENT)

2020 ◽  
Vol 2 (2) ◽  
pp. 137
Author(s):  
Putu Dyah Permata Korry
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Travel Agent ◽  
Acceptance Model ◽  
Online Travel

Selama ini kita melihat sudah banyak peneliti yang meneliti mengenai Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) terhadap niat perilaku yang berhubungan dengan e-commerce. Akan tetapi yang meneliti mengenai penggabungan kedua model tersebut dengan niat perilaku wisatawan dalam menggunakan sebuah teknologi itu belum ada. Pada penelitian penelitian saat ini berfokus pada niat perilaku wisatawan yang berkunjung ke Bali dengan menggunakan Online Travel Agent (OTA) dan dilihat juga dari perspektif gender. Responden dalam penelitian ini berjumlah 100 orang dengan menggunakan metode purposive sampling untuk teknik pengambilan sampelnya dengan kriteria wisatawan yang berasal dari luar Bali dan menggunakan jasa Online Travel Agent (OTA) untuk berkunjung ke Bali. Teknik analysis data yang digunakan dalam penelitian ini yaitu Structural Equation Modelling (SEM) yang menggunakan software Smart PLS (Partial Least Square). Hasil penelitian ini menunjukan bahwa sikap terhadap perilaku tidak berpengaruh terhadap niat perlaku, gender dalam sikap terhadap perilaku berpengaruh negatif terhadap niat perilaku,normasubjektifberpengaruhpositifdansignifikanterhadapniatperilaku, gender dalam norma subjektif berpengaruh positif dan signifikan terhadap niat perilaku, kontrol perilaku persepsian berpengaruh positif dan signifikan terhadap niat perilaku, gender dalam kontrol perilaku persepsian tidak berpengaruh terhadap niat perilaku, kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, kemudahan penggunaan persepsian berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam persepsi kemudahan penggunaan tidak berpengaruh terhadap sikap terhadapperilaku.  Kata Kunci      : Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Online Travel Agent (OTA), Niat Perilaku, Gender

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