More is not always better: determinants of choice overload and satisfaction with customization in fast casual restaurants

2021 ◽  
pp. 1-21
Author(s):  
Soona Park ◽  
Jiyun Kang
Keyword(s):  
Choice Overload

Investors and Choice Overload: Evidence from IPOs

2017 ◽  
Author(s):  
Ansley Chua ◽  
Jared DeLisle ◽  
Tareque Nasser
Keyword(s):  
Choice Overload

Regulation

2018 ◽  
Author(s):  
Robert Sugden
Keyword(s):  
Public Goods ◽  
Maximum Yield ◽  
Monopoly Power ◽  
Choice Overload ◽  
Market Failures ◽  
Governmental Regulation

Chapter 7 considers a range of conditions that are usually considered as ‘market failures’ to be corrected by governmental regulation. I discuss these conditions, and possible responses to them, from a contractarian viewpoint. I argue that neoclassical arguments for regulations against cartels and against the exploitation of monopoly power can be endorsed on contractarian grounds, as can certain kinds of regulations against spurious complexity in pricing. I raise doubts about the significance of behavioural arguments for regulation that assume choice overload or preferences for self-constraint. I develop a concept of consumers’ surplus that does not depend on assumptions about preferences, and is defined in terms of the maximum yield of discriminatory pricing. I discuss two opportunity-enhancing mechanisms for the supply of public goods.

Rejecting options from large and small choice sets: the mediating role of confidence

2018 ◽  
Vol 52 (9/10) ◽  
pp. 1845-1863 ◽  
Author(s):  
Eugene Chan ◽  
Yitong Wang
Keyword(s):  
Regulatory Focus ◽  
Large Body ◽  
Choice Overload ◽  
Behavioral Experiments ◽  
Content Type ◽  
Mediating Role ◽  
Decision Confidence ◽  
Selection Decisions ◽  
Choice Sets ◽  
Two Alternatives

Purpose Literature on choice has predominantly focused on selection decisions rather than rejection decisions. Research on rejection decisions has also only studied rejecting one option from two alternatives. This research aims to study the differences in decision confidence and satisfaction in rejection decisions between choice sets of small and large sizes. Design/methodology/approach The authors conducted three behavioral experiments in which they first tested the overall effect (Experiment 1) and then found out whether regulatory focus (Experiment 2) and the attractiveness of options (Experiment 3) moderated it. Findings The authors observed that decision satisfaction increased when rejecting larger (vs smaller) choice sets. Decision confidence mediated it (Experiment 1). The effect was strongest when participants had a prevention focus (Experiment 2) and when they were rejecting relatively unattractive options (Experiment 3). Research limitations/implications This research expands the understanding of how individuals make rejection-based decisions and in particular how individuals make choices for one option out of many as in the selection-based choice overload literature. Practical implications The authors show how choice sets of varying sizes affect rejection decisions commonly faced by managers and consumers. This research provides implications for improving confidence and satisfaction, both of which are important elements of everyday decision-making, by suggesting that choice outcomes may differ depending on whether one is making a selection or a rejection decision and whether the choice set size is small or large. Originality/value This is the first study to examine rejection decisions with more than two alternatives. The findings complement the large body of work on the choice overload effect that focuses on selection decisions.

Choice Overload

2019 ◽  
pp. 11-12
Author(s):  
Austin Volz ◽  
Julia Higdon ◽  
William Lidwell
Keyword(s):  
Choice Overload

Marketing on Tumblr

2017 ◽  
pp. 59-83
Author(s):  
Kristen Smirnov
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Case Studies ◽  
Future Research ◽  
Choice Overload ◽  
Research Directions ◽  
Future Research Directions ◽  
Technical Features

Despite many demographic, behavioral, and technical features that should make it an appealing destination for social media marketers, the Tumblr platform has lagged in marketing adoption. This chapter discusses the site features that drive its potential, while also acknowledging the challenges that Tumblr presents. Contrasts are offered between the limited flexibility but easier adoption curve of other platforms such as Facebook and Twitter, with the phenomenon known as choice overload discussed as a possible explanation for non-Tumblr preferences. Three Tumblr case studies are presented in depth to illustrate best practices (Denny's diner chain and the musician Taylor Swift) and to warn against certain common pitfalls (Nordstrom). The chapter concludes with potential future research directions to pursue on this growing but underutilized platform.

The behavioral analysis of choice difficulty states during clothing online shopping

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yumiao Chen ◽  
Zhongliang Yang
Keyword(s):  
Online Shopping ◽  
Research Work ◽  
Behavioral Analysis ◽  
Behavioral Performance ◽  
Choice Overload ◽  
Threshold Values ◽  
Content Type ◽  
Behavioral Indicators ◽  
Reported Study ◽  
Practical Implications

PurposeChoice overload in e-commerce induces choice difficulty, which is detrimental to shopping decision-making. The purpose of this paper is to provide relatively simple and effective methods and indicators to detect and assess the choice difficulty states of customers during clothing online shopping.Design/methodology/approachIn order to find out the behavioral performance of choice difficulty states during clothing online shopping, the authors performed the following steps: at first, the authors conducted an experiment to record the videos of the purchasing process during clothing online shopping. Then, the authors carried out the behavioral analysis of customers, correlating each behavioral index to choice difficulty states.FindingsThe results of the behavioral analysis in this study have indicated that three types of behavior were significantly correlated to the choice difficulty states of customers.Practical implicationsIt is expected that it would be possible to use the threshold values of behavioral indicators to determine whether and when the customer is suffering from choice phobia disorder. Based on the findings, a recommender system with timely interventions to help customers with choice difficulty to make shopping decisions will be developed in the future.Originality/valueThis is the first reported study that explores the possibility of using behavioral indicators to detect choice difficulty, which will remain helpful to the scientific community to start further customer-centered research work and development of clothing online shopping.

Mitigating Choice Overload: An Experiment in the U.S. Beer Market

2018 ◽  
Vol 14 (01) ◽  
pp. 48-70 ◽  
Author(s):  
Trey Malone ◽  
Jayson L. Lusk
Keyword(s):  
Product Quality ◽  
Choice Overload ◽  
Negative Consequences ◽  
Search Cost ◽  
Market Interactions ◽  
The U.S ◽  
Jel Classifications

AbstractThis study tests the prevalence of choice overload (CO) in the U.S. beer market. We reveal that even if CO exists, sellers have mechanisms to reduce CO's negative consequences. The article describes the implementation of search cost-reducing private nudges (i.e., product quality scores and prominently listed specials) sellers commonly utilize to minimize CO's negative consequences. Our results suggest that, while CO exists for some buyers, it can be eliminated by market interactions on the part of the seller. (JEL Classifications: C93, D03, Q13)

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