scholarly journals TEACHING THE VOCATIONAL SUBJECTS IN ENGLISH AT THE UKRAINIAN HIGHER EDUCATION INSTITUTIONS: EDUCATIONAL EXPERIMENT OR TODAY’S CHALLENGE (THE CASE OF DISCIPLINES OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY)

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Public Service ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Information Communication ◽  
Educational Experiment ◽  
Public Service Advertising ◽  
Service Advertising ◽  
Mass Information

The article is devoted to the experience of teaching in English of the profile disciplines “Copywriting in advertising”, “Copywriting in PR”, “Public service advertising”, “Theory of mass information”, “Communication strategies” of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University. The purpose, results and prospects of development of such direction of students’ teaching are represented.

scholarly journals METHODS OF TEACHING VOCATIONAL SUBJECTS IN ENGLISH AT THE INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Public Service ◽  
Communication Strategies ◽  
Public Service Announcement ◽  
Information Communication ◽  
Mass Information

Methods of teaching vocational subjects in English at the Institute of Journalism of Borys Grinchenko Kyiv University are presented in the research. Methods of realization of such a practice are shown through the example of disciplines of specialty “Advertising and public relations”, in particular “Advertising copywriting”, “PR copywriting”, “Public service announcement”, “Theory of mass information”, “Communication strategies”

Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?

2021 ◽  
Vol 10 (4) ◽  
pp. 1
Author(s):  
David Santandreu Calonge ◽  
Pablo Medina Aguerrebere ◽  
Patrik Hultberg ◽  
Melissa Connor
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Exploratory Study ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Theory Approach ◽  
Review Of The Literature ◽  
Implementation Processes ◽  
External Communication ◽  
Grounded Theory Approach

The immediacy of the COVID-19 pandemic highlighted the sheer importance of internal and external communication with stakeholders. Universities had to rapidly grasp an unfolding and fast-changing crisis, gauge their level of preparedness, review decision and implementation processes, devise strategies, and adapt communication approaches. This exploratory study conducts a literature review in order to identify relevant studies that address how higher education institutions communicated to their stakeholders during the COVID-19 pandemic. The review of the literature revealed that although many higher education institutions had disaster recovery plans in place, few were well-equipped for a disruption of global proportions. Using a grounded theory approach, five important themes emerged from the relevant studies.

Politics in Public Service Advertising on Television.

1977 ◽  
Vol 92 (3) ◽  
pp. 529
Author(s):  
Doris A. Graber ◽  
David L. Paletz ◽  
Roberta E. Pearson ◽  
Donald L. Willis
Keyword(s):  
Public Service ◽  
Public Service Advertising ◽  
Service Advertising
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