Acceptance of Health Messages Conveyed by Parasocial Opinion Leaders on Twitter among Followers

Social media does not only provide a space for individuals to communicate, but it also encourages individuals to find and share health information. This situation has led to a change in the patterns and functions of health opinion leaders that exist on social media. Health opinion leaders influence media users by sharing and delivering health information and are capable of fostering parasocial relationships with media users. Therefore, it is essential to investigate the process by which parasocial opinion leaders shape health messages on social media. In correspondence, this study sought to understand the level of acceptance of health messages among Twitter users of the information tweeted by parasocial opinion leaders. In-depth interviews were conducted on 25 followers of parasocial health opinion leaders on Twitter. This study found that the formation of health messages and information conveyed by parasocial health opinion leaders could influence their followers. Four forms of message reception were identified in this study: 1) information and complexity reduction (a description, information delivery style, information sharing, information, and health literacy, and correction of information and mythical perceptions), 2) health orientation, 3) stimulation of interest, and 4) strengthening of the image and ethics of professionalism. Additionally, this study also discovered that media users perceived health opinion leaders as mentors, family members, friends, and idols. Keywords: Health communication, opinion leader, parasocial opinion leaders, parasocial relationship, social media.

A Practical Method of Optimal RSUs Deployment for Smart Internet of Vehicle

The roadside units (RSUs) are absolutely indispensable elements in sparse highway senario for smart Internet of Vehicle (IoV). Most recent RSU deployment methods consider vehicle mobility, warning message reception probability and time delay respectively, do not mentioned the situation once the accident vehicle cant send the warning message. In this paper, we present a comprehensive analysis that integrates all these factors above. In particular, we model three kinds of common highway scenarios and give the closed-form expression of RSUs deployment number along the highway. The proposed method has been validated by extensive simulations using Matlab and NS2, its performance has been compared with TAPC method. Results reveal that our proposed method has better performance under the condition of high warning message probability.

On the Relationship Between Skepticism Towards and Reactance to Health Messages: The Special Case of Online Communication on Tick-Borne Encephalitis

In general, health communication messages intend to change individuals’ behaviors, applying both cognitive reasoning and increasingly personal accounts to achieve these changes. Nonetheless, against the background of increasing skepticism towards scientific findings and patronizing message claims, health messages fail to achieve their intended results. By use of a quantitative survey with Austrian respondents (n = 271), the study at hand intends to uncover individuals’ level of skepticism towards Tick-Borne Encephalitis (TBE) as well as their evaluations of online vaccination-related information on TBE. Moreover, as skepticism is likely to lead individuals to reject health message content altogether, we also test for the relationship between skepticism and reactance. Results indicate that there is only a marginal relationship between the two variables in the TBE communication context. For this reason, other variables might have to be included in future research to derive more comprehensive results and recommendations. Since skepticism has proven to be of lesser importance in TBE message reception, government or health officials are recommended to prioritize additional constructs, such as trust, which can be elevated through more affective communication.

Pemaknaan Penonton Mengenai Revolusi Industri 4.0 dalam Tayangan Mata Najwa Episode #Generasisolusi

Over time, especially in the field of technology experienced very rapid progress, almost all work was helped by the role of computers and the internet. With this progress came the term Industrial Revolution 4.0, where a revolution caused by rapid technological progress. With this progress, human life has become easier, not only in working but also in meeting their needs. Appears various applications initiated by young people from various regions who want to help the community to continue to fulfill or make their lives better, which can reduce the time, energy, and costs that must be spent to meet those needs. Shown in the Mata Najwa Show episode #GenerasiSolusi by presenting speakers who are the inventors of the Wahyoo, Halodoc, Reblood, Riliv, and CariUstadz applications. The audience did a message reception from this show about the Industrial Revolution 4.0, for its viewers it became one of the shows that provided information and education about the Industrial Revolution 4.0, they realized that the ease they had at the moment was the impact of the Industrial Revolution 4.0 marked with the emergence of various applications, after watching this show they are more aware of it and also open their minds to be more creative and critical thinking about the problems that exist in their environment. Even though not all of them received the full message given by this show, one of them did not receive the full message given, so there are two mortgage positions occupied in this research, namely dominant and negotiation. Abstrak. Seiring berjalannya waktu terutama bidang teknologi mengalami kemajuan yang sangat pesat, hampir semua pekerjaan terbantu oleh peran komputer dan internet. Dengan kemajuan ini muncul istilah Revolusi Industri 4.0, dimana sebuah revolusi yang diakibatkan oleh kemajuan teknologi yang pesat. Dengan adanya kemajuan ini kehidupan manusia semakin mudah, tidak hanya dalam bekerja namun juga dalam memenuhi kebutuhan hidup mereka. Muncul berbagai aplikasi yang diinisiasi oleh pemuda dari berbagai wilayah yang ingin membantu masyarakat untuk terus memenuhi ataupun membuat hidup mereka lebih baik,yang dapat mengurangi waktu,tenaga, dan biaya yang harus dikeluarkan untuk memenuhi kebutuhan tersebut. Yang diperlihatkan dalam Tayangan Mata Najwa episode #GenerasiSolusi dengan menghadirkan narasumber yang merupakan penemu dari aplikasi Wahyoo, Halodoc, Reblood, Riliv, dan CariUstadz. Para penonton melakukan sebuah resepsi pesan dari tayangan ini mengenai Revolusi Industri 4.0, bagi para penontonnya tayangan ini menjadi salah satu tayangan yang memberikan informasi dan edukasi mengenai Revolusi Industri 4.0, mereka menyadari bahwa kemudahan yang mereka miliki saat ini merupakan dampak dari Revolusi Industri 4.0 yang ditandai dengan munculnya beragam aplikasi, setelah menonton tayangan ini mereka lebih sadar akan hal itu dan juga membuka pikiran mereka untuk bisa lebih berfikir kreatif dan kritis lagi akan masalah-masalah yang ada di lingkungan mereka. Meskipun begitu tidak semua dari mereka menerima pesan sepenuhnya yang diberikan oleh tayangan ini, salah satu dari mereka tidak menerima pesan sepenuhnya dengan pesan yang diberikan, sehingga terdapat dua posisi hipotekal yang ditempati di dalam penelitian ini yaitu dominan dan negosiasi.

Emergency Conversation Expertise In Participate Freedom With Civilian Society

The point of this article is to investigate relational correspondence capability required by crisis correspondence and the board specialists when co-working with resident gatherings accordingly to emergencies. Also, the object is to see how reaction associations can advance develop this emergency correspondence ability thus add to the working of reaction networks .The research task is drawn nearer subjectively by evoking emergency correspondence and management experts impression of the relational correspondence skill reaction organizations needs when co-working with resident gatherings. The information were assembled through a worldwide online questionnaire utilizing a technique alluded to as "topical composition" and comprise of composed reactions to open-finished inquiries on what establishes the center of emergency correspondence fitness and what aspects of it need more consideration. The exploration discoveries demonstrate that co-delivering wellbeing with citizen society requests emergency correspondence ability identified with message creation, message reception ,and connection among specialists and resident gatherings. Furthermore, the discoveries explain what zones of crisis correspondence skill should be additionally evolved to work with co-activity between experts and resident gatherings. Nonetheless, the creators propose that emergency correspondence competence should not be seen exclusively as an attribute of individual emergency communicators however drew closer as a networked and co-made space of fitness

Network Society and Social Movement: Message Reception among Instagram Users

In the dynamics of a state, any change can happen through a social movement as an initial stage. Studies about it have been conducted since the 1940s. Nowadays, as the shift of the era involves communication technology, the model of the social movement has changed as well. Collectivity dominated the social movement in the past, but connectivity is more prominent nowadays as the network society era emerges. The purpose of this research is to explore the social movement in the network society era through an Instagram account, @ketimbang.ngemis.yogyakarta along with the message reception among the Instagram users. Using Stuart Hall’s theory of message reception, this study employed snowball as the technique sampling. After analyzing five posts on @ketimbang.ngemis.yogyakarta Instagram account and having an interview with eight informants, there were two conclusions. It is found that there is a shift in the model of social movement. In the past, social movements were dominated by demonstrations, in which a group of people gathered in a particular place, and relied on oratory skills. Meanwhile, at present, many social movements have made use of social media, one of which is Instagram. The photos in Instagram are used to show marginalized groups which can attract sympathy, empathy, and attention of social media users as an initial stage to the social movement. Moreover, the social media users tend to be a negotiated code type in the reception of social movement message.