Surveys and Sensing
This chapter serves as an introduction to the book and more specifically to introduce several key themes that characterize the shift from the decades-old traditions in conducting employee surveys to a more inclusive perspective on how organizations listen and more broadly sense employee perceptions regarding employee well-being and engagement—with the particular goal of reinforcing organizational strategy and driving organizational performance. The changes in the employee survey landscape are discussed in classical terms such as how survey content is determined, how surveys are deployed, and how data are analyzed to determine priorities for taking action to facilitate change. Newer ambient methods for sensing are also discussed in the context of “meaning-making,” as are the newer data-analytic methods. Key challenges in conducting survey research are discussed within the scientist-practitioner framework including the tensions between stakeholder-driven constraints and scientific best practices and the necessity for protecting data and ensuring respondent privacy.