‘The machine man of 1925’
This chapter moves beyond the human sciences, to develop the exploration (launched in the Introductions and Chapter 1) of the re-imagining of human nature and potentiality. It investigates the representation of the machine in the series, contrasting the volumes concerned with the dehumanizing effects of mechanized mass production with those taking a more nuanced and original line, arguing that the machine liberates human thought and creativity (a topic of evident relevance to today’s discussions of human-computer interaction and AI). It argues that To-Day and To-Morrow’s presentation of technology as prosthesis offers a more benign vision of mechanized futurity than the ‘prosthetic modernism’ of writers like Marinetti and Wyndham Lewis. H. Stafford Hatfield’s Automaton: or, The Future of the Mechanical Man (1928) is examined for the way in which it floats the possibility of a ‘mechanical brain’, yet is indicative of a general inability to predict the imminent electronic computer—thus raising a question of the limits of prediction in relation to thought-paradigms. A line is suggested from the series’ running together of technology, media and psychology, to the development of media studies, especially as articulated by Marshall McLuhan.