Making Sense of Who We Are
Organizational identity—those aspects of the organization that its members perceive to be central, enduring, and distinctive—is not only an important influence on organizational behavior: it is also a social construction, and thus potentially subject to leadership to shape or change perceptions of organizational identity. This chapter presents an analysis of these leadership influences informed by social identity analyses of leadership and identity change. This analysis points to a core role of leader sensegiving—communicating the desired understanding of organizational identity—supported by other acts of leadership such as role modeling, symbolic changes, and building a coalition to advocate the envisioned identity. This analysis also highlights the role of leader group prototypicality in terms of perceived representativeness of the currently perceived as well as of the envisioned identity, both to give the leader’s identity claims the necessary credibility and to establish continuity between current and envisioned understandings of identity.