Contemporary society changes its social perspective from an anthropocentric environment to a space in which intelligent algorithms, present in every digital device, are increasingly acquiring a status of subject and less of object. Existential practices change at every moment, at every access to these intelligent agents who, in addition to supporting the user's requests, become anticipatory and prescient, demonstrating how it is essential, today, to sociologically analyse society through the image it gives the car. The intent of the contribution, mainly of a theoretical nature, will be to dialogue on the centrality of artificial intelligence as a leading actress of the multiple manifestations of digital cultures and practices, with the aim of renewing the debate on reflection on contemporary complexity starting from the event.