Introduction: Organizational Identity
Since its formal entry to organization studies in 1985, the concept of organizational identity (OI) has had a long and fruitful development. We suggest OI is particularly appealing because it: 1) addresses fundamental questions of social existence about how we are both similar to and different from others; 2) is fundamentally a relational construct connecting apparent oppositions, such as “us” and “them”; 3) is a nexus concept forging relations with other theoretical constructs; and 4) is inherently useful to organizations. In the seven sections of this handbook, we trace conceptual, methodological, and practical challenges of theorizing and utilizing OI in organizations, including issues of the construct’s nomological net, its multi-level dynamics, the role time in OI (e.g., OI change), as well as its pluralistic manifestations (e.g., hybrid and multiple organizational identities).