Social desirability bias in voter turnout reports: Tests using the item count technique

2010 ◽  
Vol 74 (1) ◽  
pp. 37-67 ◽  
Author(s):  
A. L. Holbrook ◽  
J. A. Krosnick
2020 ◽  
Vol 114 (4) ◽  
pp. 1297-1315 ◽  
Author(s):  
GRAEME BLAIR ◽  
ALEXANDER COPPOCK ◽  
MARGARET MOOR

Eliciting honest answers to sensitive questions is frustrated if subjects withhold the truth for fear that others will judge or punish them. The resulting bias is commonly referred to as social desirability bias, a subset of what we label sensitivity bias. We make three contributions. First, we propose a social reference theory of sensitivity bias to structure expectations about survey responses on sensitive topics. Second, we explore the bias-variance trade-off inherent in the choice between direct and indirect measurement technologies. Third, to estimate the extent of sensitivity bias, we meta-analyze the set of published and unpublished list experiments (a.k.a., the item count technique) conducted to date and compare the results with direct questions. We find that sensitivity biases are typically smaller than 10 percentage points and in some domains are approximately zero.


Author(s):  
S. Rinken ◽  
S. Pasadas-del-Amo ◽  
M. Rueda ◽  
B. Cobo

AbstractExtant scholarship on attitudes toward immigration and immigrants relies mostly on direct survey items. Thus, little is known about the scope of social desirability bias, and even less about its covariates. In this paper, we use probability-based mixed-modes panel data collected in the Southern Spanish region of Andalusia to estimate anti-immigrant sentiment with both the item-count technique, also known as list experiment, and a direct question. Based on these measures, we gauge the size of social desirability bias, compute predictor models for both estimators of anti-immigrant sentiment, and pinpoint covariates of bias. For most respondent profiles, the item-count technique produces higher estimates of anti-immigrant sentiment than the direct question, suggesting that self-presentational concerns are far more ubiquitous than previously assumed. However, we also find evidence that among people keen to position themselves as all-out xenophiles, social desirability pressures persist in the list-experiment: the full scope of anti-immigrant sentiment remains elusive even in non-obtrusive measurement.


2018 ◽  
Vol 49 (4) ◽  
pp. 1133-1162 ◽  
Author(s):  
Matthew DeBell ◽  
Jon A. Krosnick ◽  
Katie Gera ◽  
David S. Yeager ◽  
Michael P. McDonald

Postelection surveys regularly overestimate voter turnout by 10 points or more. This article provides the first comprehensive documentation of the turnout gap in three major ongoing surveys (the General Social Survey, Current Population Survey, and American National Election Studies), evaluates explanations for it, interprets its significance, and suggests means to continue evaluating and improving survey measurements of turnout. Accuracy was greater in face-to-face than telephone interviews, consistent with the notion that the former mode engages more respondent effort with less social desirability bias. Accuracy was greater when respondents were asked about the most recent election, consistent with the hypothesis that forgetting creates errors. Question wordings designed to minimize source confusion and social desirability bias improved accuracy. Rates of reported turnout were lower with proxy reports than with self-reports, which may suggest greater accuracy of proxy reports. People who do not vote are less likely to participate in surveys than voters are.


Author(s):  
Mary Kay Gugerty ◽  
Dean Karlan

Without high-quality data, even the best-designed monitoring and evaluation systems will collapse. Chapter 7 introduces some the basics of collecting high-quality data and discusses how to address challenges that frequently arise. High-quality data must be clearly defined and have an indicator that validly and reliably measures the intended concept. The chapter then explains how to avoid common biases and measurement errors like anchoring, social desirability bias, the experimenter demand effect, unclear wording, long recall periods, and translation context. It then guides organizations on how to find indicators, test data collection instruments, manage surveys, and train staff appropriately for data collection and entry.


2021 ◽  
pp. 1-18
Author(s):  
Endra Iraman ◽  
Yoshikuni Ono ◽  
Makoto Kakinaka

Abstract Identifying taxpayers who engage in noncompliant behaviour is crucial for tax authorities to determine appropriate taxation schemes. However, because taxpayers have an incentive to conceal their true income, it is difficult for tax authorities to uncover such behaviour (social desirability bias). Our study mitigates the bias in responses to sensitive questions by employing the list experiment technique, which allows us to identify the characteristics of taxpayers who engage in tax evasion. Using a dataset obtained from a tax office in Jakarta, Indonesia, we conducted a computer-assisted telephone interviewing survey in 2019. Our results revealed that 13% of the taxpayers, old, male, corporate employees, and members of a certain ethnic group had reported lower income than their true income on their tax returns. These findings suggest that our research design can be a useful tool for understanding tax evasion and for developing effective taxation schemes that promote tax compliance.


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