Antecedents of customers’ intention to support Islamic social enterprises in Indonesia

2014 ◽  
Vol 26 (5) ◽  
pp. 707-737 ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Aida Idris
Keyword(s):  
Social Entrepreneurship ◽  
Structural Equation ◽  
Design Methodology ◽  
Social Enterprises ◽  
Extrinsic Factors ◽  
Content Type ◽  
Equation Modelling ◽  
The Social ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this paper is to examine the influence of extrinsic factors, namely, age, education, gender, marital status and income on customers’ intention to support Islamic social enterprises via donation. The paper also assesses the influence of religiosity on support intention (SI). The impact of customers’ perceptual reaction to the credibility of social enterprises’ advertising is also measured to assess its influence on SI. Design/methodology/approach – A total of 214 completed questionnaires from online and offline surveys were analysed using several statistical analyses, including structural equation modelling, to assess the effects of the independent variables on SI. Findings – The study found that customers’ socioeconomic status and religiosity have no significant influence on their intention to channel their donations via Islamic social enterprises. It is the social enterprises’ advertising which significantly influences their SI. Research limitations/implications – The study focuses on an Islamic research context of social entrepreneurship. Thus, the results cannot be generalised directly to the non-Islamic social entrepreneurship context. Practical implications – Findings of the study suggest that organisations should develop effective communication strategies through advertising to highlight organisational credibility as it plays an important role in shaping customers’ attitudes and intentions. Originality/value – The study investigates the effects of marketing on customers’ SI. It also considers credibility, advertising, and the concept of branding in a context of social entrepreneurship, a concept that is still largely unexplored in the literature.

Antecedents and outcome of employee change fatigue and change cynicism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noufou Ouedraogo ◽  
Mohammed Laid Ouakouak
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Change Initiatives ◽  
Content Type ◽  
Equation Modelling ◽  
Negative Effect ◽  
The Impact ◽  
Practical Implications

PurposeOrganisations implement changes either to address real business imperatives or to follow trends in their industries. But frequent changes in an organisation often lead to employee change fatigue and change cynicism. The purpose of this study is to investigate the impact of the change logic of appropriateness and the logic of consequences on change fatigue and change cynicism and the impact of change fatigue and change cynicism on change success.Design/methodology/approachTo carry out this study, the authors collected data on a sample of 320 participants from diverse organisations, and they used structural equation modelling (SEM) techniques to test our hypotheses depicted in the research model.FindingsThe authors found that the change logic of consequences reduces both change fatigue and change cynicism, whereas the change logic of appropriateness increases change fatigue. The authors also found that change fatigue does not have any direct effect on change success, although it maintains an indirect negative effect on change success through change cynicism.Practical implicationsAlong with other practical implications, the authors recommend that change managers help employees understand any logic of consequences that sustain their change initiatives. Additionally, change managers should work to prevent change fatigue from turning into change cynicism, which is the real precursor of reduced change success.Originality/valueThis study is among the first to show that employees experience change fatigue and change cynicism differently, depending on the reason underlying the change. It is also among the first to show that change fatigue does not affect change success directly but does so through the interplay of change cynicism.

How social entrepreneurs focus on maximizing value to communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Social Entrepreneurship ◽  
Design Methodology ◽  
Reading Time ◽  
Social Enterprises ◽  
Social Value ◽  
Social Entrepreneurs ◽  
Content Type ◽  
The Social ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper examines coopetition strategies for social enterprises. The study's coopetition framework consists of four strategic stages: (1) a social incubator inducing coopetition between social enterprises; (2) coopetition boosting market performance; (3) coopetition emerging naturally from social enterprises' activities; and (4) a coopetition framework for social entrepreneurship being formed. These strategies demonstrate that social enterprises want to increasingly cooperate, but also have to compete with each other for volunteers and to make their products stand out. Ultimately, this balanced coopetition is what maximizes the social value that these enterprises supply to communities. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The role of leader vs organisational credibility in Islamic social enterprise marketing communication

2019 ◽  
Vol 10 (4) ◽  
pp. 1128-1150
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Aida Idris
Keyword(s):  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Content Type ◽  
Customer Support ◽  
The Social ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this study is to examine the role of leader and organisational credibility in influencing customers’ intention to support Islamic social enterprises. Design/methodology/approach The credibility of the leader and that of the social enterprise are exposed through advertising. Ads portraying the six largest Islamic social enterprises in Indonesia and their social entrepreneur leaders were shown to 221 existing customers via online and offline surveys. Findings The findings indicate that organisational credibility and organisational branding have much greater influence than leaders’ personal credibility on customers’ intention to support Islamic social enterprises. Research limitations/implications The study has highlighted the greater role of organisational credibility and branding over advertising in attracting support for Islamic social entrepreneurship. Practical implications Islamic social enterprises need to develop a trusted brand and establish a more effective way to communicate with their stakeholders besides advertising, as the impact of ads on customer support intention is not significant. Originality/value The study contributes to the field of marketing and social entrepreneurship by providing empirical results on the Islamic social entrepreneurship phenomenon.

Technopreneurship intention among nonbusiness students: a quantitative assessment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Quantitative Assessment ◽  
Predictive Power ◽  
New Venture ◽  
Equation Modeling ◽  
Survey Questionnaire ◽  
Content Type ◽  
The Impact ◽  
Practical Implications

PurposeThe present study attempts to identify the predictive power of technopreneurial-related activities (TRAs), technopreneurial self-efficacy (TSE) and technopreneurial motivation (TM) on technopreneurial intention (TE) among the nonbusiness students.Design/methodology/approachA conceptual framework is developed for investigation. A quantitative approach is adopted for this research, and the data are collected from the 282 students of the different public sector universities with a survey questionnaire. The application of structural equation modeling (SEM) is applied to investigate the impact of TRAs, TSE and TM on TE.FindingsThe results of SEM found a positive and significant impact of TRAs, TSE and TM on TE among the nonbusiness students of Pakistan.Practical implicationsThe study would be beneficial for the planners and policymakers of universities to improve modes of technopreneurship. The findings may encourage the students to develop strong beliefs, abilities and skills to start a new venture. The literature of entrepreneurship and technopreneurship may further enrich with empirical evidence of the present study.Originality/valueThe study would make technopreneurs able to deal with society's challenges.

When is green a purchase motive? Different answers from different selves

2018 ◽  
Vol 46 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Rita Martenson
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Design Methodology ◽  
Social Benefits ◽  
Self Awareness ◽  
Consumer Survey ◽  
Content Type ◽  
Equation Modelling ◽  
Purchase Criteria ◽  
Practical Implications

Purpose The purpose of this paper is to provide new ways of thinking about what motivates consumers to choose the green alternative, ideas that will be helpful in reducing the unsatisfactory green attitude-behaviour gap. Consumers have many self-aspects. This paper shows why it is necessary to activate consumers’ pragmatic selves if we want to predict purchase behaviour. The pragmatic self is concerned with costs and reference prices. When researchers activate consumers’ idealistic selves, they get idealistic answers which deviate from actual behaviour. The study also distinguishes between green alternatives with desirable green or non-green self-benefits, and green alternatives with other-benefits that are difficult to comprehend. Design/methodology/approach This study is based on a consumer survey and the data is analysed with structural equation modelling. The concept environmental colour is introduced to understand purchase differences between different consumer segments on the market. Findings This study shows that consumers buy benefits, which is why dark brown consumers choose the green alternative when it has a competitive advantage. It also shows that the propensity to choose the green alternative is highest among consumers who in addition see green as a benefit and have the habit of buying other green products. Another result is that the green consumers have higher self-awareness than brown consumers and are very cost conscious. Practical implications Good decisions are based on what consumers actually do, not what they say they would like to do. This paper offers practical help on understanding consumers’ purchase criteria and how to activate their pragmatic selves. Much more could be done to promote the pro-self and pro-social benefits of making sustainable choices. Social implications To get a sustainable world, it is urgent to understand what motivates consumers to pay extra for environmentally friendly alternatives. Originality/value This paper offers new theoretical insights on how researchers can reduce the green gap.

Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values

2020 ◽  
Vol 123 (1) ◽  
pp. 191-208
Author(s):  
Alessandro Silva de Oliveira ◽  
Gustavo Quiroga Souki ◽  
Rodrigo Marçal Gandia ◽  
Luiz Henrique de Barros Vilas Boas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Structural Model ◽  
Relevant Information ◽  
One Dimension ◽  
Present Survey ◽  
Content Type ◽  
Functional Attributes ◽  
Equation Modelling ◽  
The Social

PurposeCoffee in capsules consumers’ behaviour depends not only on the products’ attributes, but also the consequences perceived by them and the alignment with their values. This paper aims to investigate the impacts of the Attributes of coffees in capsules on the consequences perceived by consumers concerning their consumption and the effects of these Consequences on consumers’ Values.Design/methodology/approachThis study developed a scale for assessing the perception of consumers of coffee in capsules about Attributes, Consequences and Values (A-C-V) regarding its consumption. A link to this survey’s electronic questionnaire was posted on the social networks Facebook and Peabirus. This research sample is for convenience and accessibility and has 213 consumers of coffee in capsules. Structural Equation Modelling (SEM) was the statistical method used for data analysis.FindingsAttributes have two sub-dimensions (Own attributes and Functional attributes), while Consequences have three sub-dimensions (Handling Benefits, Rational Benefits, Convenience Benefits) and Values have just one dimension. Also, SEM has shown a statistically significant positive relationship between A-C-V perceived by consumers of coffee in capsules. These results confirm the hypotheses developed based on the Means-End Chain Theory (MEC).Originality/valueAs academic contributions, this paper develops a structural model that quantitatively demonstrates the impacts of Attributes perceived by consumers of coffee in capsules on the Consequences of consumption and its effects on their Values. The present survey is the first in the literature that uses structural models contemplating A-C-V. As managerial contributions, this survey provides relevant information to the decision-making of several stakeholders of the chain of coffee in capsules.

scholarly journals Factors affecting pre-visit destination image: application on the Grand Egyptian Museum (GEM)

2020 ◽  
Vol 2 (3) ◽  
pp. 215-234
Author(s):  
Samia Adly Hanna El Sheikh
Keyword(s):  
Design Methodology ◽  
Destination Image ◽  
Content Type ◽  
Factors Affecting ◽  
Secondary Sources ◽  
Equation Modelling ◽  
Cultural Sites ◽  
The Impact ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand Egyptian Museum (GEM). The paper aims to study the impact of the proposed attraction features learning/knowledge, museum facilities, fun/entertainment and socializing and accessibility/location on pre-visit destination image. Design/methodology/approach The author started by a thorough literature review to arrive to the suggested conceptual model, which is tested by adopting a quantitative approach where data were collected using a self-administered questionnaire from a convenient sample of 300 respondents with 90% response rate and used partial least squares – structure equation modelling using Smart PLS v.3.2.8. Findings The results show that three of the tested factors were accepted and one was rejected. Practical implications Management of GEM, which will be one of the biggest museums world-wide, can make use of the empirical results of this research to enhance their understanding of the factors that impact pre-visit destination image, and thus, most attract visitors to justify the budget set in this huge project and achieve highest visitation and revenue Originality/value This research deals with a new museum that has not opened its doors yet and will start functioning in late 2020, and thus, the pre-visit image of the museum is not based on previous experience of visitors but rather on secondary sources as messages sent to visitors based on attraction features, while most previous studies dealt with post-visit image of museums

Strategic marketing approaches impact on social enterprises

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leandro da Silva Nascimento ◽  
Fernanda Kalil Steinbruch ◽  
Daniel Max de Sousa Oliveira ◽  
Júlio César da Costa Júnior ◽  
Fernando Bins Luce
Keyword(s):  
Value Creation ◽  
Social Entrepreneurship ◽  
Design Methodology ◽  
Social Impact ◽  
Social Enterprises ◽  
Strategic Marketing ◽  
Content Type ◽  
Social Value Creation ◽  
Advance Knowledge ◽  
Practical Implications

PurposeDue to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and societal strategic marketing approaches relate to compensatory and transformative social entrepreneurship scopes to improve SE performance.Design/methodology/approachThis paper is conceptual. We hold discussions and raise reflections to advance knowledge on both marketing and social entrepreneurship fields, more precisely by intertwining them.FindingsWe develop a conceptual model for adapting three strategic marketing approaches to compensatory and transformative SEs. We argue that SEs have three types of performances: commercial, social and societal. Social and commercial strategic marketing are essential for SEs acting in compensating local failures of capitalism. Societal and commercial strategic marketing are essential for SEs focused on transformative actions to changing global system. Such relations can leverage social impact, which we conceptualize as compensatory or transformative.Practical implicationsThe model contributes to improvements on strategic marketing decisions by marketers and entrepreneurs in social entrepreneurship.Originality/valueWe propose a decomposition of strategic marketing into three approaches: commercial, social and societal, which constitutes a novelty to the field. This can facilitate management of SEs with different actions and performances, whether at local or international levels.

m-WOM in a brand’s Facebook fan page

2017 ◽  
Vol 41 (7) ◽  
pp. 936-953 ◽  
Author(s):  
Silvia Sanz-Blas ◽  
Enrique Bigné ◽  
Daniela Buzova
Keyword(s):  
Design Methodology ◽  
Positive Influence ◽  
Active Participation ◽  
Parasocial Interaction ◽  
Content Type ◽  
Equation Modelling ◽  
Key Driver ◽  
New Perspective ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to analyse the impact of the following variables: brand fan page dependency; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network (m-WOM). Design/methodology/approach An empirical study was carried out by means of online interviews with structured questionnaires. To analyse the data, and estimate the hypothesised relationships in the theoretical model, the partial least squares equation modelling was used. Findings The results of the study indicate that accessing brands’ mobile Facebook fan pages can satisfy the needs of understanding, orientation and play. These needs, in turn, influence users’ attitude, as well as their active and passive participation. Besides, users’ active participation in brands’ fan pages is enhanced by the direct and positive influence of attitude and passive participation. Practical implications This research enables brands to know which aspects to highlight in their communication strategies in order to increase the user’s active participation and generate m-WOM. Brands need to post information which is not only relevant, but also entertaining and visually attractive. Furthermore, they should foster the user-brand interaction to achieve users’ engagement with the brand. Originality/value The contribution of the present research is threefold. First, it offers a new perspective in explaining eWOM participation in mobile settings based on social networks. Second, it is argued that dependency is a key driver in explaining m-WOM. Lastly, integrating parasocial integration in the authors’ model highlights the communication nature of the word-of-mouth process.

Observing delightful experiences of other customers: the double-edged sword of jealousy and joy

2017 ◽  
Vol 27 (1) ◽  
pp. 145-163 ◽  
Author(s):  
Nadine L. Ludwig ◽  
Donald C. Barnes ◽  
Matthias Gouthier
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Level Of Service ◽  
Cross Sectional ◽  
Content Type ◽  
Cognitive Reactions ◽  
Customer Delight ◽  
The Impact ◽  
Practical Implications

Purpose Deciding on the appropriate level of service is one of the paramount decisions a firm must make. Making this decision more complicated is the debate regarding the viability of aiming for the highest level of service or customer delight. One avenue of research missing from the literature is the impact of providing delight to one customer while in the presence of others. In response the purpose of this paper is to evaluate the emotional and cognitive reactions of the observing customer. Design/methodology/approach Structural equation modeling was utilized to evaluate a sample of 272 respondents. Additional moderation analysis was conducted on the impact of perceived deservingness. Findings Findings indicate that the observing customer experiences the dual effects of joy and jealousy which both impact perceptions of unfairness and subsequent behaviors of complaining and repurchase. The perceived deservingness of the customer experiencing the delight is shown to reduce the impact of jealousy on unfairness. Research limitations/implications The main limitations include cross-sectional data and the fact that the data were retrospective. Practical implications This research suggests that firms should embrace the positive contagion that occurs between the delighted customer and observer while attempting to minimize the impact of jealousy. Originality/value This is the first research to quantitatively evaluate the impact of a customer viewing another customer receiving delight.

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