When is green a purchase motive? Different answers from different selves

2018 ◽  
Vol 46 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Rita Martenson
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Design Methodology ◽  
Social Benefits ◽  
Self Awareness ◽  
Consumer Survey ◽  
Content Type ◽  
Equation Modelling ◽  
Purchase Criteria ◽  
Practical Implications

Purpose The purpose of this paper is to provide new ways of thinking about what motivates consumers to choose the green alternative, ideas that will be helpful in reducing the unsatisfactory green attitude-behaviour gap. Consumers have many self-aspects. This paper shows why it is necessary to activate consumers’ pragmatic selves if we want to predict purchase behaviour. The pragmatic self is concerned with costs and reference prices. When researchers activate consumers’ idealistic selves, they get idealistic answers which deviate from actual behaviour. The study also distinguishes between green alternatives with desirable green or non-green self-benefits, and green alternatives with other-benefits that are difficult to comprehend. Design/methodology/approach This study is based on a consumer survey and the data is analysed with structural equation modelling. The concept environmental colour is introduced to understand purchase differences between different consumer segments on the market. Findings This study shows that consumers buy benefits, which is why dark brown consumers choose the green alternative when it has a competitive advantage. It also shows that the propensity to choose the green alternative is highest among consumers who in addition see green as a benefit and have the habit of buying other green products. Another result is that the green consumers have higher self-awareness than brown consumers and are very cost conscious. Practical implications Good decisions are based on what consumers actually do, not what they say they would like to do. This paper offers practical help on understanding consumers’ purchase criteria and how to activate their pragmatic selves. Much more could be done to promote the pro-self and pro-social benefits of making sustainable choices. Social implications To get a sustainable world, it is urgent to understand what motivates consumers to pay extra for environmentally friendly alternatives. Originality/value This paper offers new theoretical insights on how researchers can reduce the green gap.

Antecedents and outcome of employee change fatigue and change cynicism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noufou Ouedraogo ◽  
Mohammed Laid Ouakouak
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Change Initiatives ◽  
Content Type ◽  
Equation Modelling ◽  
Negative Effect ◽  
The Impact ◽  
Practical Implications

PurposeOrganisations implement changes either to address real business imperatives or to follow trends in their industries. But frequent changes in an organisation often lead to employee change fatigue and change cynicism. The purpose of this study is to investigate the impact of the change logic of appropriateness and the logic of consequences on change fatigue and change cynicism and the impact of change fatigue and change cynicism on change success.Design/methodology/approachTo carry out this study, the authors collected data on a sample of 320 participants from diverse organisations, and they used structural equation modelling (SEM) techniques to test our hypotheses depicted in the research model.FindingsThe authors found that the change logic of consequences reduces both change fatigue and change cynicism, whereas the change logic of appropriateness increases change fatigue. The authors also found that change fatigue does not have any direct effect on change success, although it maintains an indirect negative effect on change success through change cynicism.Practical implicationsAlong with other practical implications, the authors recommend that change managers help employees understand any logic of consequences that sustain their change initiatives. Additionally, change managers should work to prevent change fatigue from turning into change cynicism, which is the real precursor of reduced change success.Originality/valueThis study is among the first to show that employees experience change fatigue and change cynicism differently, depending on the reason underlying the change. It is also among the first to show that change fatigue does not affect change success directly but does so through the interplay of change cynicism.

Antecedents of customers’ intention to support Islamic social enterprises in Indonesia

2014 ◽  
Vol 26 (5) ◽  
pp. 707-737 ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Aida Idris
Keyword(s):  
Social Entrepreneurship ◽  
Structural Equation ◽  
Design Methodology ◽  
Social Enterprises ◽  
Extrinsic Factors ◽  
Content Type ◽  
Equation Modelling ◽  
The Social ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this paper is to examine the influence of extrinsic factors, namely, age, education, gender, marital status and income on customers’ intention to support Islamic social enterprises via donation. The paper also assesses the influence of religiosity on support intention (SI). The impact of customers’ perceptual reaction to the credibility of social enterprises’ advertising is also measured to assess its influence on SI. Design/methodology/approach – A total of 214 completed questionnaires from online and offline surveys were analysed using several statistical analyses, including structural equation modelling, to assess the effects of the independent variables on SI. Findings – The study found that customers’ socioeconomic status and religiosity have no significant influence on their intention to channel their donations via Islamic social enterprises. It is the social enterprises’ advertising which significantly influences their SI. Research limitations/implications – The study focuses on an Islamic research context of social entrepreneurship. Thus, the results cannot be generalised directly to the non-Islamic social entrepreneurship context. Practical implications – Findings of the study suggest that organisations should develop effective communication strategies through advertising to highlight organisational credibility as it plays an important role in shaping customers’ attitudes and intentions. Originality/value – The study investigates the effects of marketing on customers’ SI. It also considers credibility, advertising, and the concept of branding in a context of social entrepreneurship, a concept that is still largely unexplored in the literature.

Relationships between job embeddedness and employees’ life satisfaction

2017 ◽  
Vol 39 (7) ◽  
pp. 951-966 ◽  
Author(s):  
Emmanuel Twumasi Ampofo ◽  
Alan Coetzer ◽  
Paul Poisat
Keyword(s):  
Life Satisfaction ◽  
Structural Equation ◽  
Design Methodology ◽  
Well Being ◽  
Job Embeddedness ◽  
Content Type ◽  
Work Related ◽  
Community Embeddedness ◽  
Equation Modelling ◽  
Practical Implications

Purpose The purpose of this paper is to explore relationships between organisation embeddedness and life satisfaction, and community embeddedness and life satisfaction. The study also examined relationships between each sub-dimension of organisation embeddedness and community embeddedness and life satisfaction. These sub-dimensions are “links”, “fit” and “sacrifice”. Design/methodology/approach Data were collected from 549 employees in organisations located in four major business centres in South Africa. The data were analysed using structural equation modelling. Findings Both organisation embeddedness and community embeddedness were positively related to life satisfaction. Regarding the sub-dimensions of organisation embeddedness, only organisation fit and sacrifice were positively related to life satisfaction. As regards the sub-dimensions of community embeddedness, only community fit was positively related to life satisfaction. Practical implications Adopting practices which embed employees in the organisation and communities where they live is potentially beneficial for both organisations and employee well-being. Originality/value The bulk of research on job embeddedness (JE) and work-related outcomes has focussed on benefits for the organisation. The effects of embeddedness on employee well-being have been largely overlooked. The current study is an attempt to redress this imbalance in JE research.

Roles of trust on rapport and satisfaction in services

2014 ◽  
Vol 26 (4) ◽  
pp. 566-578 ◽  
Author(s):  
Johra Kayeser Fatima ◽  
Mohammed Abdur Razzaque
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Banking Services ◽  
Content Type ◽  
Equation Modelling ◽  
Customer Care ◽  
Bank Managers ◽  
Practical Implications

Purpose – The purpose of this paper is to report antecedent roles of competence, contractual and goodwill trust on rapport and satisfaction in banking services in a developing country context. The study also identifies the mediating influence of these three types of trust between rapport and customer satisfaction. Design/methodology/approach – Data collected from a sample of 212 bank customers were analysed using AMOS-based structural equation modelling. Findings – While all three types of trust have significant impact on satisfaction, only competence and goodwill trust positively influenced rapport. Results also demonstrate that competence and goodwill trust had complementary mediation impacts in the rapport-satisfaction context; however, mediation influence of contractual trust was not significant. Finally, influence of rapport was found to be positive towards satisfaction. Practical implications – Management should focus on building goodwill and competence trust with bank customers. Bank managers should hire and train employees who are friendly in terms of customer care and are able to develop rapport with customers to increase the latter's satisfaction. Originality/value – The paper tested the influence of competence, contractual and goodwill trust on rapport and satisfaction and verified the mediation impact of trust between rapport and satisfaction.

Managing value co-creation in pharmacy

2018 ◽  
Vol 12 (4) ◽  
pp. 374-390 ◽  
Author(s):  
Francesco Caputo ◽  
Armando Masucci ◽  
Luigi Napoli
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Content Type ◽  
Creation Process ◽  
Qualitative And Quantitative ◽  
Management Domain ◽  
Equation Modelling ◽  
Service Logic ◽  
Pharmacy Management ◽  
Practical Implications

Purpose This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational contributions in the pharmacy management domain. Design/methodology/approach Building upon the interpretative contributions provided by the service logic and systems thinking approaches, this paper proposes a multi-disciplinary conceptual framework to analyse enablers and barriers in the value co-creation process. The findings are analysed using a semi-structured survey completed by employees involved in pharmacy management which were verified by structural equation modelling to allow us to determine the relevance of the findings in a changing social and economic environment, improve skills and capabilities and analyse competitors. Findings This paper offers an exploratory picture of the opinions of the employees involved in pharmacy management, focussing on possible enablers and barriers for value co-creation and their correlation with pharmacy revenues. Research limitations/implications The reflections and empirical research herein are the first of many studies investigating research pathways supplying both providers’ and users’ perceptions in the pharmacy domain about the value co-creation process. Practical implications The empirical evidence shows the relevance of some dimensions in defining opportunities and barriers for value co-creation process and – consequentially – pharmacy’s economic performances. Originality/value This paper combines qualitative and quantitative approaches to enrich the theoretical and practical contributions to the field of value co-creation processes.

Improving travellers' trust in restaurant review sites

2019 ◽  
Vol 74 (4) ◽  
pp. 830-840 ◽  
Author(s):  
Rafael Anaya-Sánchez ◽  
Sebastian Molinillo ◽  
Rocío Aguilar-Illescas ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Information Quality ◽  
Source Credibility ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Significant Moderator

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Inayat Ullah ◽  
Rakesh Narain
Keyword(s):  
Mass Customization ◽  
Structural Equation ◽  
Design Methodology ◽  
Structural Model ◽  
Structured Interviews ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Barriers To Implementation ◽  
Practical Implications

PurposeThe purpose of this research is to identify the crucial barriers to the implementation of mass customization (MC) in Indian SMEs and to investigate the interactions among them so that important managerial implications could be formulated to facilitate the implementation of MC in SMEs.Design/methodology/approachThe contextual relationships and hierarchies of the barriers are established through the interpretive structural modelling (ISM) approach, and MICMAC analysis has been used to classify the barriers into different groups. Further, structural equation modelling based on partial least squares (PLS-SEM) has been applied to statistically validate the ISM model using the data collected through a questionnaire-based survey of Indian organizations.FindingsA portfolio of barriers, containing 16 items, has been identified from the literature review and a series of semi-structured interviews of practitioners. The study develops a structural model by establishing relationships and imposing directions among the barriers and classifies the barriers according to their driving and dependence power to serve as a roadmap for SMEs willing to implement MC into practice.Practical implicationsThe study highlights the critical barriers which have a significant impact on other barriers and need to be handled at priority. Also, the present research renders insights to SMEs to better prioritize their efforts and resources to overcome these barriers.Originality/valueThis research happens to be first in the MC literature that investigates the key barriers responsible for hindering the implementation of MC in SMEs and develops a statistically validated contextual model showing hierarchies and relationships of the barriers.

Driving users’ behaviours and engagement in co-creating services

2020 ◽  
Vol 34 (4) ◽  
pp. 549-573 ◽  
Author(s):  
Anna-Sophie Oertzen ◽  
Gaby Odekerken-Schröder ◽  
Birgit Mager
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Service Providers ◽  
Working Environment ◽  
Content Type ◽  
Equation Modelling ◽  
Practical Implications

Purpose This paper investigates factors that determine users’ behaviours during services co-creation, as well as those that influence their engagement in such efforts. Design/methodology/approach Study 1 relies on partial least squares structural equation modelling and between-subjects, scenario-based experiments with 633 participants to examine users’ co-creation behaviours. Study 2 uses interactive research workshops with 38 design professionals to analyse the drivers and inhibitors of users’ co-creation engagement and the likelihood of different user types to engage in it. Findings Dispositional and demographic factors can predict users’ behaviours during services co-creation. A proposed framework details drivers and inhibitors of users’ engagement in co-creation, and a typology predicts the likelihood of different users to engage in co-creation, based on their traits and demographics. This likelihood to co-create, according to traits, then can be predicted according to elemental, compound and situational traits. Practical implications Service providers and service designers can use these findings to design better co-creation activities for various users, build a conducive working environment and select suitable participants for co-creation activities. Originality/value The current study addresses the dearth of research pertaining to how to encourage users to co-create services and drive their engagement in such efforts.

The effects of innovation speed and quality on differentiation and low-cost competitive advantage

2018 ◽  
Vol 12 (2) ◽  
pp. 305-322 ◽  
Author(s):  
Phong Ba Le ◽  
Hui Lei
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Design Methodology ◽  
Low Cost ◽  
Equation Modeling ◽  
Content Type ◽  
Innovation Quality ◽  
Using Data ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to verify the effect of organizational learning (OL) and two specific aspects of innovation, innovation speed and innovation quality, on competitive advantage. Design/methodology/approach Structural equation modeling has been applied to test the degree of influence of OL and innovation on two types of competitive advantage (differentiation and low-cost advantage) using data collected from 279 Chinese firms. Findings The findings show that innovation speed and quality play mediating roles in the relationship between OL and competitive advantage. In general, while innovation speed has greater effects on low-cost competitive advantage, OL and innovation quality have greater effects on differentiation competitive advantage. Research limitations/implications This paper offers directors/managers a deeper understanding of the factors necessary to promote competitive advantage in their firms. Practical implications This paper offers CEOs/managers a deeper understanding of the necessary factors needed to promote competitive advantage in their firms. Originality/value This paper provides practical and theoretical initiatives on innovation and competitive advantage that can be used to promote specific aspects of innovation and build up competitive advantage for relevant organizations.

Do millennials differ in conflict manifestation? Differences within the cohort

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sweta Sinha ◽  
Shivendra Kumar Pandey
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Survey Method ◽  
Single Source ◽  
High Quality ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Path Coefficients ◽  
Practical Implications

PurposeThe present study aims to examine the moderation of the employee's age on the manifestation of “experience of hurt” to “commitment to future conflict” among the three intra-cohort segments of millennials. The study also examines the mediation of “perception of duplicitous organization” between hurt and “commitment to future conflict.”Design/methodology/approachCross-sectional data was collected using survey method and analyzed by structural equation modelling on SPSS AMOS 25 software.FindingsThe results are based on single-source cross-sectional data. The result indicates that “perception of duplicitous organization” is positively impacted by the experience of hurt at the workplace. It also acts as a mediator between hurt and “commitment to future conflict”. There is significant moderation of age for all the relationships in the model. For instance, age moderates both the paths of hurt resulting in “perception of duplicitous organization” and aggressiveness, where the group of young employees have significantly higher path coefficients.Practical implicationsThe managers need to be more considerate and interact frequently with the younger employees as they are more prone to develop aggression and are impressionable to form a “perception of duplicitous organization” after an experience of hurt. The manager needs to establish a high-quality relationship and a positive image of the organization with subordinates to prevent the manifestation of hurt to a “commitment to future conflict”.Originality/valueTo the best of the knowledge of the authors, this study is the first of its kind to study the moderation of age within the larger cohort of millennials.

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