Food quality vs food patriotism

2019 ◽  
Vol 121 (2) ◽  
pp. 371-385 ◽  
Author(s):  
Mirzobobo Yormirzoev ◽  
Ramona Teuber ◽  
Tongzhe Li

Purpose The purpose of this paper is to investigate the role of perceived food quality and consumer ethnocentrism and potential trade-offs between these two concepts in Russian consumers’ food purchase decisions after the implementation of the Russian import ban. Design/methodology/approach Survey data were collected via in-person interviews in the City of Perm, which is one of the largest and most industrial cities in Russia. A double-bounded dichotomous-choice contingent valuation model is utilized to estimate willingness to pay (WTP) and to analyze factors that affect consumers’ choice. Findings The results suggest that most respondents do not consider domestically produced cheese as a risky product in terms of food safety but simply of lower quality than imported cheese. However, the average respondent’s WTP discount for domestic cheese compared to imported cheese is 8 percent, which is relatively small. This corresponds to participants’ opinion that buying domestic cheese is the right thing to do since it supports Russian farmers and producers. The results indicate further that with increasing education and income levels, individuals are less likely to prefer domestically produced cheese for either economic or quality reasons. This effect is stronger for the quality preference. Research limitations/implications The results indicate that if the Russian government aims at expanding the domestic food market further, more attention needs to be paid to ensuring the quality of domestic food products in order to increase consumer acceptance and WTP. Originality/value This is the first study providing empirical evidence on Russian consumers’ attitudes and perceptions of domestically vs imported food products after the implementation of the Russian import ban, which can be considered as an external policy shock.

2020 ◽  
pp. 38-41
Author(s):  
Sergey Khurshudyan ◽  
E. Lazareva ◽  
Anastasia Ryabova ◽  
Yu. Mikhaylova

The process of formation and continuous improvement of methods for assessing the quality and safety of food products using analytical instruments to expose the increasingly sophisticated falsification of food products in the domestic food market can be traced in the historical context. In this article, you can learn about new approaches to product identification.


2021 ◽  
pp. 25-45
Author(s):  
R. R. Gumerov

The article substantiates the author’s hypothesis of the fundamental reasons for periodic «ups» in prices for essential food products, including the most recent price jump in the second half of 2020. Both the official assessments of the causes of recurring food price surges and the measures taken by the executive branch to stop and prevent them are subjected to critical analysis. Conclusions and fundamental proposals are formulated aimed at eradicating the systemic causes of price volatility in the domestic food market.


2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pilar Ester Arroyo ◽  
Javier Liñan ◽  
Jorge Vera Martínez

PurposeWhen selecting manufactured foods, customers consider several product features. Given the contemporary trends of food consumption, the purpose of this paper is to determine the influence that some demographic and psychographic key variables have on the chances of a consumer belonging to a market segment characterised by health-related food preferences.Design/methodology/approachThe food choice scale is revised to develop a multidimensional measure of the factors underlying consumer food choices. Data of 288 sampled consumers were used to validate the scale and to group consumers into four segments based on the value assigned to several food-product meta-attributes. Depending on these food choice values, the study identified four dissimilar clusters: utilitarian, protecting, toning and highly demanding.FindingsConsumers use multiple attributes when choosing food products. However, emerging segments tend to prefer health-related attributes over utilitarian or conventional attributes, such as price, flavour or accessibility. The consumers of these segments tend to be older, more health conscious and more prone to psychological health risks.Originality/valueDemographic and psychographic traits tend to drive trade-offs between health- and non-health-related attributes when considering food products. Several multivariate methodologies were innovatively coupled to characterize consumers based on their healthy food preferences and individual traits.


2019 ◽  
Vol 121 (12) ◽  
pp. 3168-3180 ◽  
Author(s):  
Cintia Analía Barrionuevo ◽  
Elena Espeitx Bernat ◽  
Irene Julia Velarde

Purpose The purpose of this paper is to examine the initiatives of value enhancement and the promotion of local agri-food products in Argentina and Spain to address some of their limitations and contradictions. Design/methodology/approach Based on processes of participatory action research, data and knowledge were produced dialectically with the actors, linking the research process to rural development processes. Findings Value enhancement and promotion of local agri-food products is a complex system where values, preferences and availability of resources converge, allowing to consume products of higher quality, “heritage” products or products differentiated by the production mode. This consumption is not only aimed at tourists who are willing to pay something more for a “certified” local product, but also for the estrategic allies who appreciate the taste of the food of their territory: local consumers. These processes develop strategies such as the “fairs” of each product, or the classic “quality seals.” In the comparison between experiences of both countries, the controversies raise with the high prices of the products as a synonym of value enhancement instead of the right to quality food and the seeking of food sovereignty. Originality/value Problematizing the recovery and valorization of local products reveals the necessity, awareness and inclusion of consumers as actors in the innovation processes and not simply as buyers of luxury products. The originality is also based on specific intervention experiences with territorial actors (social, economic, scientific and political) that shape new forms of intervention, based on strategies that link patrimonialization, knowledge systems and territorial development.


2015 ◽  
Vol 117 (7) ◽  
pp. 1859-1871 ◽  
Author(s):  
Tabassum Ali ◽  
Aftab Alam ◽  
Jabir Ali

Purpose – The purpose of this paper is to analyze the market structure and level of competition in health and wellness food products by type, category, prime positioning and distribution networks in India. Design/methodology/approach – The study is conducted using secondary data from Euromonitor International. Compound Annual Growth Rate (CAGR) has been calculated for analyzing the market trends in terms of type, category and prime positioning and market competition has been analyzed using Herfindahl-Hirschman Index (HHI). Analysis of variance has been used for analyzing the statistical difference in market competition. Findings – Consumer purchase behavior for food is significantly changing across the world and consumers are becoming increasingly conscious of the health enhancing properties of food. With growing incidences of problems like obesity, diabetes, coronary heart diseases and foodborne diseases, consumers are becoming aware of the role of food in ensuring health and well-being. There have been significant structural changes in the health and wellness food market compositions and India has huge market potential for health and wellness food products with a market size of Rs. 435 billion in 2013 and growing at a significantly high annual growth rate of about 13.8 percent during 2002-2013. HHI results clearly indicate that there is significant competition in the health and wellness food market with average HHI of 0.19. However, the structure of market competition shows a varied trend across the types, categories, prime-positioning and distribution channels of health and wellness food products. Practical implications – Results of the study provide a better understanding of temporal as well as intra-category changes in market size of health and wellness food products and the competitiveness of the health and wellness food market, providing valuable insights to the companies involved in producing and marketing of health and wellness food products in India. Originality/value – Health and wellness food market is an emerging area for the marketer and there are limited analysis on market structure and competition.


2015 ◽  
Vol 117 (12) ◽  
pp. 3039-3063 ◽  
Author(s):  
Natalia Maehle ◽  
Nina Iversen ◽  
Leif Hem ◽  
Cele Otnes

Purpose – The purpose of this paper is to identify the relative importance of four main attributes of food products for consumer’s choice. These are price, taste, environmental friendliness and healthfulness, tested across hedonic and utilitarian food products (milk and ice-cream). The weighting of attributes involved in food choices is a complex phenomenon, as consumers must consider contradictory requirements when making their choices. Consumers’ decision-making processes might also be influenced by food category. Some food products are mostly consumed for pleasure, whereas others are consumed because of their nutritional value. Design/methodology/approach – The study employs a choice-based conjoint technique, which addresses how consumers make trade-offs across a set of product attributes. Findings – The results indicate that price and taste attributes are rated as the most important for both hedonic and utilitarian food products. However, when the authors group consumers according to their product preferences, the relative importance of product attributes changes. Specifically, the importance of environmental friendliness and healthfulness is much higher among the health-conscious and environmentally conscious segments than for other segments. Originality/value – To the knowledge, this is the first study comparing the importance of this combination of product attributes (price, taste, calorie content and eco-label) across hedonic and utilitarian foods in a choice-based conjoint setting. Moreover, a new way of grouping consumers according to their ethical-value profiles enables the authors to create a psychographic description of these segments, and to relate it to their food attribute preferences.


2017 ◽  
Vol 38 (3) ◽  
pp. 3-9 ◽  
Author(s):  
Ian R. Hodgkinson ◽  
M.N. Ravishankar ◽  
Michelle Fischer

Purpose It is known from research that the right context can help managers develop an ambidextrous approach. But just as few of us are naturally ambidextrous, many managers fail to balance conformity and change during strategy implementation. This paper aims to investigate why. Design/methodology/approach Through a qualitative study of managers of an international airline, the authors examine a series of cultural barriers that constrain managers’ agile decision-making and stop managerial ambidexterity. Findings The authors identify six culturally ingrained practices that block managerial ambidexterity: top management’s unwavering emphasis on cost control when survival hinges on fresh investments; little or no scanning of the environment for new areas of opportunity; intensive planning oriented toward efficiency issues; functional structures characterized by extensive division of labor; centralized control; and formal hierarchical communication channels. Research limitations/implications Managers find it difficult to put into practice new initiatives, particularly when the proposed initiatives counter the underlying cultural world of the organization. The authors suggest that this dark side of culture can pose tough barriers for ambidextrous action. Practical implications There is an urgent need for organizations to be aware of the possible misalignments between ambidextrous pursuits and the cultural forces that actually drive action. A deep understanding of their organization’s cultural universe is a crucial first step for managers aspiring to better engage with ambidexterity and outwit and outperform competitors. Originality/value Different strategic approaches need not be viewed as irreconcilable. If cultural elements do not block it, managerial ambidexterity can showcase innovative approaches to reconciling trade-offs in strategic decision-making.


2017 ◽  
Vol 119 (4) ◽  
pp. 845-862 ◽  
Author(s):  
Ruzica Brečić ◽  
Željka Mesić ◽  
Marija Cerjak

Purpose The purpose of this paper is to examine intrinsic and extrinsic food quality characteristics and the relative importance placed on these characteristics by different consumer segments. Moreover, relationship between segments of consumers and consumption frequency of differentiated food products (traditional, functional and organic) was analysed. Design/methodology/approach A three-stage stratified random sampling approach was employed and data were collected via 500 face-to-face interviews conducted in respondents’ homes. A version of the Food Choice Questionnaire was used to examine the motives of consumers’ underlying food choices. The collected data were analysed by factor analysis followed by cluster analysis. Findings Four factors were identified: health and sensory characteristics, price and availability, body weight and digestion, and convenience. Resulting clusters were named as: healthy and tasty food lovers, convenient, concerned, and indifferent consumers. Differences were identified between the segments according to consumers’ frequency of consumption of the different types of food products. Practical implications The findings have impact implications for food producers and distributors in developing communication strategies for consumer segments with different attitudes and motives. The findings of this study not only contribute to the organic, traditional, and food with health claim literature, but also help industry, government, and consumer associations fully understand consumer perceptions of intrinsic and extrinsic foods characteristics and enhance consumers’ responses to the different types of food products. Originality/value The study represents one of the first assessments of the importance of food quality characteristics, segmentation, and consumption frequency of traditional, organic, and functional food products in Central and Eastern Europe.


2019 ◽  
Vol 122 (1) ◽  
pp. 291-308 ◽  
Author(s):  
Franziska Götze ◽  
Thomas A. Brunner

Purpose The purpose of this paper is to gain a deeper understanding of the market for sustainably produced domestic products by categorising consumers into homogeneous groups. Thereby, the role of sustainability in the purchase of domestic products should also be identified. Design/methodology/approach Paper-and-pencil questionnaires were sent to a random sample of Swiss households and completed by 1,174 individuals from the German- and French-speaking parts of Switzerland. A principal component analysis resulted in 12 components, which were then used in a hierarchical cluster analysis. Findings For all the identified consumer segments except one, sustainability or product origin (or both) is an important decision criterion that influences their food shopping behaviour. The results show that patriotism is not necessarily the only reason for buying domestically produced food and agricultural products. The decision to buy domestic food products is also associated with ecological, economic and social sustainability as well as other factors, such as healthfulness, regionality and seasonality. Originality/value The study shows how the sustainability and consumption of domestic food products are linked and reveals important drivers of consumption.


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