Factorial surveys reveal social desirability bias over self-reported organic fruit consumption

2019 ◽  
Vol 121 (4) ◽  
pp. 897-909 ◽  
Author(s):  
Jacopo Cerri ◽  
Francesco Testa ◽  
Francesco Rizzi ◽  
Marco Frey

Purpose Surveys measuring consumers’ preferences for sustainable food might suffer from socially desirable responding. Social desirability stems in part from social norms about sustainable lifestyles, when respondents need approval from others and when privacy is not guaranteed during survey completion. While various studies showed this phenomenon through laboratory experiments and by comparing different modes of survey administration, no research adopted factorial survey experiments (FSEs) to measure which factors are perceived by consumers as critical for socially desirable answering. The purpose of this paper is to fill this gap, at least for young consumers in a case study with organic fruit. Design/methodology/approach In total, 143 under-30 respondents were involved in an FSE. Each respondent evaluated six hypothetical scenarios (n=858) describing a consumer surveyed about his/her preferences for organic fruit. Respondents indicated whether they believed participants would have answered honestly or not to the survey described in each scenario. Generalized linear mixed models were used to model how scenario attributes were perceived to influence honest answering. Findings Respondents believe that people are more prone to bias their answers the more they seek approval from others. Moreover, the presence of acquaintances during survey completion is another critical driver of survey misreporting. Originality/value This study, by using a novel robust quasi-experimental approach, confirms that social desirability could lead consumers to misreport their preferences when surveyed about an organic fruit. This confirms that well-designed surveys, adopting proper remedies for social desirability should be adopted even for those food products, like fruit, which are usually deemed to be less subjected to misreporting. It also introduces FSEs as a flexible tool for collecting insights from consumers about potential antecedents of their behavior.

2016 ◽  
Vol 19 (1) ◽  
pp. 4-20 ◽  
Author(s):  
Peter Leasure

Purpose – Asset recovery proceedings increasingly target corrupt foreign officials who acquire lavish assets as a result of capital gained through criminal acts. One extremely difficult issue arising in asset recovery proceedings is whether the capital used to acquire the assets can be traced to a criminal act. The purpose of this paper is to critique US tracing procedure through comparative analysis. Design/methodology/approach – A prominent series of cases brought by the USA and France against assets owned by Teodoro “Teodorín” Nguema Obiang, second Vice President of the Republic of Equatorial Guinea, produced mixed results on the tracing element. This paper utilizes a qualitative comparative case analysis to examine the US and French cases. Findings – The US results reflect serious weaknesses in the US law as compared to more effective French asset recovery procedure. Originality/value – Though this paper is certainly a comparative case study analysis, nearly identical facts and two different jurisdictions reaching separate conclusions bring us in the legal community as close as we can realistically come to quasi-experimental research. Comparative research in this area is severely lacking and sorely needed. The mechanisms identified in the French system clearly show flaws that are present in the US system.


2015 ◽  
Vol 117 (2) ◽  
pp. 915-928 ◽  
Author(s):  
Paul T.M. Ingenbleek

Purpose – Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to future generations. The purpose of this paper is to identify price strategies for sustainable products that minimize this efficiency disadvantage. Design/methodology/approach – The strategies and their determinants from the pricing environment are derived from an inductive sequential case study of certified food products, such as organic and fair trade products. Data are collected through desk research and interviews. Findings – The results reveal six different strategies that build on three basic mechanisms: cost-based pricing in combination with price fairness, increasing willingness to pay through perceptions of quality and/or price, and price stability in which costs are compensated for by scale and/or learning effects. Research limitations/implications – The framework can help companies that offer sustainable products strengthen their market positions and it can help policy makers that partly rely on markets to achieve sustainability objectives. Originality/value – The existing pricing literature on sustainability predominantly takes a consumer approach. This study breaks new ground by extending this work with a strategic marketing approach offering a choice set of strategies for managers.


2019 ◽  
Vol 33 (5) ◽  
pp. 415-425 ◽  
Author(s):  
Stephen Hills ◽  
Matthew Walker ◽  
Marlene Dixon

For sport for development practitioners, a theory of change document is a critical first step to map how program inputs yield the desired program outcomes. Yet, in our experience, this document is rarely created in practice. Accordingly, this study makes use of the case of an award-winning sport for development charity that expanded their operations from India to London to illustrate the pejorative implications resulting from failing to create a theory of change. A mixed-methods, quasi-experimental approach was utilized to understand program mechanisms, program processes, and how these influenced the aggregate participant experience. The quantitative analyses yielded no significant effects. Triangulating the qualitative data revealed that personal, social, health, and economic education was a competing product to the program. The limited effects are attributed to a failure to identify and attempt to assuage a local social problem. In addition, alignments with stakeholder expectations, program context, and legal requirements were also derailing. A discussion of the results, implications, and recommendations for establishing and implementing a theory of change are provided.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wei Zhang

PurposeThe purpose of this review article is to demonstrate how the quasi-experimental approach has been used to study environmental and natural resource issues related to agricultural production.Design/methodology/approachThis review article first provides a short introduction to the quasi-experimental approach using the potential outcomes framework and then uses studies on the environmental sustainability of agricultural production to illustrate how quasi-experimental methods have been applied. Papers reviewed consist of studies that estimate the environmental externalities from agricultural production, evaluate agri-environmental and other related policies and programs, and demonstrate issues related to on-farm resource use and climate adaptation.FindingsDifference-in-differences (DID) and two-way fixed effects methods that utilize the spatial and temporal variation in panel data are widely used to estimate the causal impact of changes in agricultural production and policy on the environment. Utilizing the discontinuities and limits created by agricultural policies and regulations, local treatment effects on land and other input use are estimated using regression discontinuity (RD) or instrumental variable (IV) methods with cross-sectional data.Originality/valueChallenges faced by the food systems have made agricultural sustainability more critical than ever. Over the past three decades, the quasi-experimental approach has become the powerhouse of applied economic research. This review article focuses on quasi-experimental studies on the environmental sustainability of agriculture to provide methodological insights and to highlight gaps in the economics literature of agricultural sustainability.


2016 ◽  
Vol 50 (3/4) ◽  
pp. 621-638 ◽  
Author(s):  
Lara Stocchi ◽  
Malcolm Wright ◽  
Carl Driesener

Purpose This paper aims to show that strength-based theories of memory provide only a partial description of how consumers retrieve brands from memory. Dual-process theories of memory such as the Source of Activation Confusion (SAC) model provide a more robust explanation of brand retrieval by accounting for the separate effects of brand familiarity and category knowledge. Design/methodology/approach This paper examines brand image associations for 27 brands in three product categories using marketing field data. The authors apply a quasi-experimental approach to divide respondents into four groups based on their levels of brand familiarity and category knowledge. The authors compare brand retrieval for each group to test whether the SAC model, a dual-process theory of memory, or traditional strength-based theories of memory better explain brand retrieval. Findings Familiar brands are harder to remember when consumers know more about the product category. This effect cannot be explained by strength-based theories of memory, but it is a prediction of the SAC model. This outcome is a critical test that discriminates between competing theories of brand retrieval. Research limitations/implications Researchers may draw on the SAC model to identify new ways of analysing brand image data to better understand how consumers retrieve brands from memory. This includes, above all, developing methods to separately measure the effects of brand familiarity and category knowledge. Practical implications To maximise the chance that consumers will remember brands, managers of highly familiar brands should avoid promoting category knowledge through their branding and communications strategies. By contrast, managers of less familiar brands should promote category knowledge by linking their brand to episodes of category consumption. Originality/value This work illustrates that a quasi-experimental approach can be used to extend quantitative psychological models from laboratory experiments to marketing field data. It also illustrates the use of a critical empirical test to discriminate between competing theories in marketing.


2019 ◽  
Vol 20 (7) ◽  
pp. 1258-1277
Author(s):  
Jill Quest ◽  
Chris Shiel ◽  
Sarah Watson

Purpose This paper aims to provide a case study of a capacity building project and critical reflection in relation to transitioning to a sustainable food city. Design/methodology/approach A case study research approach was adopted involving two research initiatives: first, a survey to elicit stakeholders’ understanding of sustainable local food, with a view to creating a shared agenda and informing future strategic direction and second a combination of research approaches, including paired discussions, generation of pictorial outputs and a workshop, aimed to inform the future vision and mission of the Partnership. Findings Collaboration with stakeholders through a variety of research initiatives has facilitated the development of a sustainable food city partnership, with the overarching aim of achieving a transition towards a more sustainable food system. Moreover, collaboration has contributed to the transition of the Partnership to ensure sustainability and continuity after the initial funding stage. Research limitations/implications While universities have an important role to play in guiding direction and shaping new community initiatives for sustainability in their regions, the challenges, resources and time involved may be under-estimated; these projects take considerable time to yield fruit. Practical implications The findings of the study will be of interest to those working in the community to promote education for sustainable development and better food systems. Originality/value This paper addresses a gap in the literature in relation to universities and their collaboration with key stakeholders in building capacity and contributing to local sustainability transitions.


Author(s):  
Lori Stahlbrand

This paper traces the partnership between the University of Toronto and the non-profit Local Food Plus (LFP) to bring local sustainable food to its St. George campus. At its launch, the partnership represented the largest purchase of local sustainable food at a Canadian university, as well as LFP’s first foray into supporting institutional procurement of local sustainable food. LFP was founded in 2005 with a vision to foster sustainable local food economies. To this end, LFP developed a certification system and a marketing program that matched certified farmers and processors to buyers. LFP emphasized large-scale purchases by public institutions. Using information from in-depth semi-structured key informant interviews, this paper argues that the LFP project was a disruptive innovation that posed a challenge to many dimensions of the established food system. The LFP case study reveals structural obstacles to operationalizing a local and sustainable food system. These include a lack of mid-sized infrastructure serving local farmers, the domination of a rebate system of purchasing controlled by an oligopolistic foodservice sector, and embedded government support of export agriculture. This case study is an example of praxis, as the author was the founder of LFP, as well as an academic researcher and analyst.


2016 ◽  
Vol 10 (1) ◽  
pp. 99-117 ◽  
Author(s):  
Alberto De Marco ◽  
Giulio Mangano ◽  
Fania Valeria Michelucci ◽  
Giovanni Zenezini

Purpose – The purpose of this paper is to suggest the usage of the project finance (PF) scheme as a suitable mechanism to fund energy efficiency projects at the urban scale and present its advantages and adoption barriers. Design/methodology/approach – A case study is developed to renew the traffic lighting system of an Italian town via replacement of the old lamps with new light-emitting diode (LED) technology. Several partners are involved in the case project to construct a viable PF arrangement. Findings – The case study presents the viability of the proposed PF scheme that provides for acceptable financial returns and bankability. However, it also shows that the need for short concession periods may call for a public contribution to the initial funding to make the project more attractive to private investors. Practical implications – This case study is a useful guideline for governments and promoters to using the PF arrangement to fund energy efficiency investments in urban settings. It helps designing an appropriate PF scheme and understanding the advantages of PF to reduce risk and, consequently, increase the debt leverage and profitability of energy efficiency projects. Originality/value – This paper contributes to bridging the gap about the lack of works addressing the implementation of the PF mechanism in the energy efficiency sector in urban areas. The importance of this paper is also associated with the shortage of traditional public finance faced by many cities that forces to seek for alternate forms of financing.


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