Applicability of a digitalization model based on augmented reality for building construction education in architecture

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tayibe Seyman Guray ◽  
Burcu Kismet
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Online Survey ◽  
Traditional Approach ◽  
Construction Project ◽  
Building Construction ◽  
Architectural Education ◽  
New Approach ◽  
Content Type ◽  
Construction Education

Purpose The purpose of this paper is to introduce a digitalization model (DM) for building construction courses in architectural education as a response to the recent emerging technologies in the era of digital transformations. This DM is developed and applied through augmented reality (AR) technologies to boost perception, understandings and ability to solve building construction details. Design/methodology/approach Based on a thorough review of recent technologies like AR, virtual reality (VR), building information modelling (BIM) and their applications in architectural education, the methodology involves the generation of a model, its application and evaluation. The model is based on the integration of BIM and AR which is applied into a third year “Building Construction Project” course. Each student has designed a residential building and accordingly prepared the construction drawings by adapting the DM. An online survey –based on Technology Acceptance Model – is conducted to evaluate the DM by quantitative data analysis from SPSS and Excel. Findings The key findings of the study include the following items: determination of the proper digital tools, the definition of the steps and workflow based on the building project phases to develop construction drawings and define precise details effectively. By the help of this, the DM is generated and applied. According to the survey and results, the DM which involves BIM-based AR is considered as beneficial, highly motivating and providing better perception on construction details. Originality/value Implication of AR/VR technologies is frequently seen in design studios, whereas building construction courses state its traditional approach. However, there is a huge potential in the digitalization of building construction education by increasing the perception of students together with the increased level of communication. The study aims to close the gap of digitalization by proposing a DM, which brings a systematic approach considering each phase of building construction project as conceptual, schematic, design development and construction documents by using BIM integrated AR. Moreover, the novel model specifically brings a new approach by generation of QR codes for construction details to embed videos or simulations into the two-dimensional drawing sheets. Furthermore, the DM proposes a new approach to satisfy emerging needs and requirements of the Architecture Engineering Construction industry.

scholarly journals Model Proposal for Integrating VR/AR Technologies in Building Construction Project in Architecture Education During Covid-19

2021 ◽  
Author(s):  
Tayibe Seyman Güray ◽  
◽  
Burcu Kısmet ◽  
Keyword(s):  
Online Education ◽  
Information Technologies ◽  
Traditional Approach ◽  
Construction Project ◽  
Building Construction ◽  
Architecture Education ◽  
Construction Education ◽  
Proposed Model ◽  
Wide Range ◽  
Literature Reviews

Information technologies including VR/AR; by providing an immersive environment, contain wide range of innovative opportunities in architecture education, particularly for the Covid-19 pandemic that forced online education. Recent literature reviews show the increase on the adaptation of VR/AR technologies in architecture education, since it improves learners’ outcomes and tutors-learners’ interactions. However, implication of these technologies is frequently seen in design studios, whereas building construction education continues mostly its traditional approach. The study aims to close the gap in this area by proposing a model to integrate VR/AR technologies in building construction education by the assistance of BIM tools in order to boost the effectiveness. This model is developed for the building construction project course, shows step by step integration of related tools and technics to obtain the learning outcomes efficiently during online education in Covid-19 Pandemic. Considering the pandemic conditions, the proposed model involves creative usage of VR/AR tools in terms of distance learning.

ICT and sustainable tourism development: an innovative perspective

2014 ◽  
Vol 5 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Alisha Ali ◽  
Andrew J. Frew
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Sustainable Tourism ◽  
Structured Interviews ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
Stakeholder Relationships ◽  
Tourism Product ◽  
Electronic Distribution ◽  
Information And Communication

Purpose – The aim of this research is to foreground information and communication technology (ICT) as an innovative approach for sustainable tourism (ST) development of destinations. ICT is the technology required for information processing which facilitates data processing, information sharing, communication, searching and selection. This paper concentrates on the Abernathy and Clark model and its usefulness in applying ICT as innovative in managing ST. Design/methodology/approach – An online survey was administered to destination managers and to eTourism experts. Destination managers were selected as they were identified as the person responsible for the overall management of a Destination Management Organisation. eTourism experts were identified as someone who possesses special expertise, knowledge and skills on ICT applications to tourism and offered expertise on which ranged from such areas as electronic distribution, recommender systems, user-generated content, online communities, mobile technology, technology acceptance, tourism networks and Web 2.0. This was followed by semi-structured interviews. Findings – These ICT tools were found to be innovative for information management and distribution for critical decision-making. Innovation was fostered through the use of ICT for ST by leading to a better understanding of the tourism product, monitoring, measuring and evaluating, forecasting trends, developing partnerships and engaging and supporting stakeholder relationships. ICT would provide novel ways of approaching marketing, energy monitoring, waste management, and communication for destinations. Originality/value – This research is important in demonstrating the value that technology can have to ST and further develops the work on tourism innovation theory.

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Olanrewaju Kareem ◽  
Sany Sanuri Mohd Mokhtar ◽  
Olayemi Abdullateef Aliyu ◽  
Jibril Adewale Bamgbade ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Sample Size ◽  
Online Survey ◽  
Computer Anxiety ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Universal Theory ◽  
Content Type ◽  
Environment Model

Purpose The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs. Design/methodology/approach To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling. Findings The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant. Research limitations/implications This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce. Originality/value The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Intentions to use and recommend to others

2014 ◽  
Vol 38 (2) ◽  
pp. 186-208 ◽  
Author(s):  
Sandra Maria Correia Loureiro ◽  
Hans Rüdiger Kaufmann ◽  
Samuel Rabino
Keyword(s):  
Technology Acceptance ◽  
Relationship Marketing ◽  
Customer Value ◽  
Online Survey ◽  
Online Banking ◽  
Self Control ◽  
Theoretical Frameworks ◽  
Banking Services ◽  
Content Type ◽  
Acceptance Model

Purpose – In an online banking context this study seeks to explore the relation between the relationship marketing factors of customer intentions to continue to use services and to recommend these services to others, and the technology acceptance factors of self-control, usefulness, customer value, technology-based service encounter satisfaction and reputation. Innovatively this study also compares the proposed model in two countries, Portugal and Austria. Design/methodology/approach – Derived from a review of previous literature, a survey was developed and data were collected using the online survey service of universities in two countries, Portugal and Austria. The partial least squares approach was employed to test the hypotheses. Findings – The findings showed that self-control and usefulness are important antecedents of customer value delivery. Furthermore perceptions of online bank reputation were enhanced by the satisfaction derived from positive customer encounters with online banking services. Unlike the Portuguese, Austrians' perceptions of bank reputation did not significantly influence their intention to continue to use or their propensity to recommend online banking to others. Originality/value – Based on literature which suggests that constructs such as customer value, trust, satisfaction and reputation are inter-related to the technology acceptance model, this paper extends earlier theoretical frameworks and is the first study to incorporate relationship marketing constructs into a model examining intention to use, and recommending online banking services. The study also differentiates the model in two countries that represent different business and cultural settings: Portugal and Austria.

Menu engineering and activity-based costing

2016 ◽  
Vol 28 (7) ◽  
pp. 1417-1440 ◽  
Author(s):  
Rossano Linassi ◽  
Anete Alberton ◽  
Sidnei Vieira Marinho
Keyword(s):  
Design Methodology ◽  
Traditional Approach ◽  
Operating Costs ◽  
Future Research ◽  
Activity Based Costing ◽  
New Approach ◽  
Content Type ◽  
Menu Analysis ◽  
Practical Implications ◽  
Abc Methods

Purpose This paper aims to examine whether using menu engineering (ME) together with activity-based costing (ABC) for menu analysis provides new insights into true menu profitability. The traditional ME approach only uses food costs to determine the contribution margin (CM) of individual menu items. This combined approach uses both food and traceable operating costs to estimate CMs more accurately. Design/methodology/approach An improved ME model was developed and tested in an oriental restaurant in Brazil. Direct observation of restaurant activities allowed most costs to be traced (not simply allocated) to individual menu items. Findings The results revealed small differences in the rankings between the traditional approach and ABC/ME, demonstrating that the integration of ABC with ME made it to possible to identify increased food-costs and lower CMs for all groups of menu items. The results also show that ABC methods are applicable to an oriental-style restaurant. Research limitations/implications Just one restaurant and only 80 per cent of the menu were examined in this study. Future research should apply the model used here to other restaurant types located in different geographical areas to validate the approach. Practical implications The results suggest that ME can be improved upon by first assessing variable costs using ABC methods. Originality/value This paper combines two different analytic techniques (ME and ABC) into a new approach that reveals the true picture of profit and loss for a menu from a restaurant in Brazil.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

Digital commerce in emerging economies

2015 ◽  
Vol 10 (4) ◽  
pp. 634-647 ◽  
Author(s):  
Ather Akhlaq ◽  
Ejaz Ahmed
Keyword(s):  
Technology Acceptance ◽  
Emerging Economies ◽  
Online Survey ◽  
Online Shopping ◽  
Emerging Market ◽  
Business Environment ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type

Purpose – More research is needed to understand the online shopping behaviors and intentions of consumers in emerging economies. The purpose of this paper is to examine the extent to which key variables from the Technology Acceptance Model (perceived usefulness (PU) and ease of use (PEOU)), and others theoretically associated with digital engagement (distrust, perceived risk (PR), perceived enjoyment (PE) and legal framework (LF)), accounted for variation in online shopping intentions in Pakistan, focussing on affiliates of a large metropolitan university. Design/methodology/approach – Online survey using a convenience sample of university staff, students and alumni recruited through the university’s online network. A questionnaire capturing the above constructs was tested for content validity and reliability prior to dissemination. The survey results were factor analyzed to determine the degree to which the constructs were independent, and regression was used to examine their ability to predict online purchasing intentions. User characteristics were analyzed descriptively. Findings – All six independent factors, PU, PEOU, PR, PE, distrust and LF, in the model were independently predictive of intention to shop online and supported the theoretical model by demonstrating the predicted direction of the relationship. Research limitations/implications – There are limitations in the generalizability of the findings. Most of the data being collected were only from Karachi, the biggest metropolitan city and the business hub of Pakistan. Practical implications – This research may help retailers in becoming e-tailers. The model would also help existing e-tailers to streamline their business according to the research findings. In addition, government may work on policies to provide a better online business environment to the people of Pakistan. Originality/value – A new online shopping model has been discovered for an emerging market, Pakistan. Developing countries could take advantage of this model to get real insights of their e-tailing industry.

Virtual reality: a new channel in sport consumption

2018 ◽  
Vol 12 (4) ◽  
pp. 472-488 ◽  
Author(s):  
Ania Izabela Rynarzewska
Keyword(s):  
Virtual Reality ◽  
Technology Acceptance ◽  
Information Seeking ◽  
Online Survey ◽  
Value Theory ◽  
Theory And Practice ◽  
Expected Improvement ◽  
Content Type ◽  
Survey Tool ◽  
Related Information

Purpose The purpose of this study is to determine which factors affect virtual reality (VR) adoption by sports fans. Second, this paper seeks to evaluate consumer expectations of experience as related to introduction of VR. Based on the technology acceptance model, modified for the purpose of this study, and expectancy value theory, it was hypothesized that the frequency of sports-related information consumption, via different media channels, the expected improvement in the consumption of sports related information after adoption and attitude toward VR positively affect the likelihood of adoption. Design/methodology/approach The study relied on a quantitative questionnaire design method embedded in Qualtrics online survey tool. In addition, participants were exposed to a 75-s video about VR. Findings This study found that attitude toward VR, frequency of sports-related information consumption and expected improvements to information consumption after technology introduction positively affect adoption. The findings encourage adoption of a new channel, as it is likely to improve sports fan experiences related to information seeking and sports service consumption. Originality/value This study attempted to explore a relatively untapped area of research in VR usage particularly focusing on sports consumers. Most importantly, this applied study explored whether fans are willing to adopt VR, a relatively new technology that may have a high impact on the sports industry. Finally, this study relied on the modified technology adoption model and attempted to minimize its shortcomings. With that, this study should be viewed as beneficial to both theory and practice.

The influence of a virtual agent on web-users' desire to visit the company

2014 ◽  
Vol 31 (4) ◽  
pp. 419-434 ◽  
Author(s):  
Reza Etemad-Sajadi
Keyword(s):  
Technology Acceptance ◽  
Latent Variables ◽  
Web Site ◽  
Online Survey ◽  
Added Value ◽  
Equation Modeling ◽  
Virtual Agents ◽  
Virtual Agent ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the added value of this technology in terms of providing e-service and measure web-users' desire to have a concrete experience with a firm after experiencing its web site. Design/methodology/approach – The author integrated a virtual agent on a restaurant's web site and conducted an online survey. The author asked respondents to interact with the virtual agent and then fill in the questionnaire. The author used the expanded version of the technology acceptance model (TAM) for measuring the intention of potential customers to accept a new technology and for evaluating the characteristics of the virtual agent. In order to measure the e-service quality, the author adapted items of WebQual to restaurant industry. As the author had several latent variables, the author used partial least squares (PLS), a variance-based structural equation modeling method. Findings – Results show that the utilitarian and hedonic values of the virtual agent increase significantly the desire of potential clients to experiment the restaurant. Hedonic value seems to play a major role. This is a crucial factor for restaurant and hotel industries which can be considered as hedonic industries. Practical implications – This research can help firms to manage relationships with current and potential clients through their web site. The nature of the company plays an important role in the success of the virtual agent's implementation. Even if in the case the author applied the virtual agent to a hedonic industry, a lot of companies in other sectors can benefit from having a virtual agent, especially if the company in question is service-oriented (e.g. bank, airline, etc.). Originality/value – According to the author's knowledge, virtual agents have never been applied to restaurant/hotel industries before. The results of this research significantly advanced the understanding of the impact of virtual agents, especially in the hospitality industry. Moreover, the author applied the TAM to the characteristics of virtual agent, which is very new for the academic world. Finally, the framework the author presented in this research could be used as a basis of measurement of virtual agent effectiveness.

An acceptance model for smart watches

2015 ◽  
Vol 25 (4) ◽  
pp. 527-541 ◽  
Author(s):  
Ki Joon Kim ◽  
Dong-Hee Shin
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Content Type ◽  
Psychological Determinants ◽  
Smart Watch ◽  
Acceptance Model

Purpose – The purpose of this paper is to identify the key psychological determinants of smart watch adoption (i.e. affective quality (AQ), relative advantage (RA), mobility (MB), availability (AV), subcultural appeal) and develops an extended technology acceptance model (TAM) that integrates the findings into the original TAM constructs. Design/methodology/approach – An online survey assessed the proposed psychological determinants of smart watch adoption. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted on collected data (n=363) using the AMOS 22 statistical software. The reliability and validity of the measurement assessing the proposed factor structure were examined via CFA, while the strength and direction of the hypothesized causal paths among the constructs were analyzed via SEM. Findings – The AQ and RA of smart watches were found to be associated with perceived usefulness, while the sense of MB and AV induced by smart watches led to a greater perceived ease of the technology’s use. The results also indicated that the devices’ subcultural appeal and cost were notable antecedents of user attitude (AT) and intention to use, respectively. Originality/value – Though smart watches are becoming increasingly popular, empirical studies on user perceptions of and ATs toward – them remain preliminary. This paper is one of the first scholarly attempts at a systematic prediction of smart watch usage, with implications for the adoption of future wearable technology.

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