Strategizing business in times of crisis: the story of Sarawak layered cake

2015 ◽  
Vol 5 (7) ◽  
pp. 1-7
Author(s):  
Hamrila A. Latip ◽  
Irma Yazreen Md Yusoff ◽  
Sapiee Hanapi
Keyword(s):  
Public Relations ◽  
Process Development ◽  
Subject Area ◽  
Business Strategies ◽  
Content Type ◽  
Continuous Innovation ◽  
Business Studies ◽  
Ethical Consumerism ◽  
Business Competitiveness

Subject area Management, business studies, entrepreneurship, public relations or communications. Study level/applicability This case study is suitable for certificate, diploma and degree programmes in management, business studies, entrepreneurship, public relations or communications. Case overview In this case study, there are three issues related to the halal controversy with the Sarawak layered cake that aimed at business competitiveness, namely, business perseverance during turbulent times; creativity and innovation for business growth; and expansion strategy. The halal controversy of an imported butter affected Di Wannie's business to a great extent. The “Imported X” butter was then declared to be halal after further investigation by the Islamic Advisory Committee, but the business impacts from the controversy took longer to vanish. Expected learning outcomes By the end of the discussion, students should have a clear concept of the various elements that constituted Di Wannie's business strategies, as well as the elements that constituted a Sarawak layered-cake industry strategy. Students should realize that the business model for a cake and pastry company is more complex because it not only involves building competency in cake production and marketing but also involves continuous innovation in recipe and baking process development, experimentation, sensitivity and ethical consumerism. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Dangote’s expansion: driving African capitalism

2018 ◽  
Vol 8 (2) ◽  
pp. 1-25
Author(s):  
Lyal White ◽  
Liezl Rees
Keyword(s):  
Subject Area ◽  
Visionary Leadership ◽  
Business Strategies ◽  
African Region ◽  
Content Type ◽  
Doing Business ◽  
Management Approaches ◽  
Education Courses

Subject area Doing business in Africa, strategy, leadership. Study level/applicability The case is intended for use in MBA and Executive Education courses in Strategy, Business in Africa and Leadership. Case overview This case study examines the growth of the Dangote Group in Nigeria and its ambitious expansion across Africa. Driven by the visionary leadership and energy of founder, President and CEO Aliko Dangote himself, the rise of the Dangote Group also represents the changing geopolitics of the African region. A true conglomerate, the company dominates every niche in which it operates. Best known for its cement, Dangote is also active in sectors as diverse as pasta, real estate and steel. It has expanded into the oil industry and is building a refinery in Nigeria, an oil-producing state that imports most of its fuel requirements because of inadequate refining capacity. The Dangote Group serves as an example of true African capitalism, representing the new and somewhat nuanced style of doing business in Africa, which involves undertaking capital intensive projects; using unique methods, management approaches, technologies and innovations; leveraging state connections for business advantage; and understanding the growing need for local partners or local content in new markets across the continent. Expected learning outcomes Students should gain insights into various business strategies in Africa, contextual leadership intelligence and the role of institutions when doing business in Africa. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

Boycott and racism: a loaf of bread is just a loaf of bread

2015 ◽  
Vol 5 (6) ◽  
pp. 1-13 ◽  
Author(s):  
Samshul-Amry Abdul-Latif ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Public Relations ◽  
Business Students ◽  
Subject Area ◽  
Purchase Behavior ◽  
Content Type ◽  
Consumer Activism ◽  
Consumer Boycotts ◽  
Sensitive Issues ◽  
A Company

Subject area This case study can be used for courses under marketing management, international marketing or public relations. Study level/applicability This case study may be suitable for courses which discuss decision-making and/or executive actions and execution, at both undergraduate and graduate levels. It could also be used in graduate classes as some open-ended questions are also included to illicit critical thoughts and fresh ideas. Case overview Companies can be boycotted for many reasons; for example, a company may be associated with or engage in egregious acts which trigger a consumer boycott. However, it is unusual for racial and political elements to form the basis of a consumer boycott. This paper describes how a current leader in the packaged bread market, Gardenia Bakeries Sdn Bhd (GBKL), responded to one such online campaign. This case study highlights the importance of effective communications and marketing strategies for responding to sensitive issues involving racism and politics. Expected learning outcomes Students are introduced to the concept of consumer boycotts and how this may affect a business. Students are exposed to the development of appropriate public relation strategies and explore creative methods to combat bad publicity and/or a smear campaign. Students can learn to appreciate the sensitivity of allegations of racism in a multi-ethnic country and understand how multi-ethnic consumers respond to these types of issues. Students are exposed to the effects of political and socio-demographic influences on purchase behavior in a particular market or country. Students may explore the effects of consumer activism on a company's brand image. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Navigating EtonHouse through crises: the paradoxical leadership of Ng Gim Choo

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jean Lee ◽  
Huirong Ju ◽  
Leah Tan
Keyword(s):  
International Education ◽  
Crisis Management ◽  
Subject Area ◽  
Business Strategies ◽  
25Th Anniversary ◽  
Content Type ◽  
Education Group ◽  
Conflicting Demands ◽  
Business Succession

Study level/applicability This case study can be used in graduate- and executive-level. Subject Area This case study can be used in entrepreneurship, leadership, crisis management, business succession, organizational behaviour and business expansion. Case overview In 2020, the EtonHouse International Education Group (EtonHouse) celebrated its 25th anniversary. Under the leadership of Ng Gim Choo, founder and managing director, EtonHouse has become a renowned education provider noted for its well-designed inquiry-based curriculum. Since its initial expansion in Singapore, the institution has spread across the world. Throughout its history, EtonHouse has faced many crises. However, employing paradoxical leadership, Ng Gim Choo has managed to accommodate conflicting demands and guide EtonHouse away from adversity. In early 2020, the coronavirus pandemic (COVID-19) posed an unprecedented challenge to EtonHouse. In addition to developing business strategies in response to COVID-19, Ng Gim Choo has been considering whether the time is ripe to hand over the reins to Ng Yi Xian, her son and EtonHouse successor. Expected learning outcomes By presenting the dilemma of business succession in crises, the case study facilitates in-depth discussion of several issues related to family business succession, succession planning and crisis management. Students will be able to explore the following issues: 1. The concept and implications of paradoxical leadership and its application in business decisions. 2. How to lead during crises. 3. The tension between succession plans and crisis management. 4. The characteristics and implications of woman entrepreneurship.

Impact of additive manufacturing on business competitiveness: a multiple case study

2017 ◽  
Vol 28 (1) ◽  
pp. 56-74 ◽  
Author(s):  
Mojtaba Khorram Niaki ◽  
Fabio Nonino
Keyword(s):  
Additive Manufacturing ◽  
Business Performance ◽  
Business Strategies ◽  
Structured Interviews ◽  
Content Type ◽  
Documentary Analysis ◽  
Multiple Case ◽  
And Performance ◽  
Business Competitiveness

Purpose The purpose of this paper is to identify the impacts of additive manufacturing (AM) in manufacturing, business strategies and business performance and to determine the contingent factors driving performance. Accordingly, this study also clarifies the relationship between these impacts and company and product characteristics. Design/methodology/approach The authors conducted an exploratory study using multiple case research methodology, sampling 16 heterogeneous companies based on the theoretical replication approach. The potential impacts of AM were identified by reviewing the previous literature. For the driving factors, the paper follows the literature on AM, as well as the theories arisen from technology management literature. The qualitative information was collected by means of semi-structured interviews and documentary analysis to measure the effectiveness of AM in these aspects. Findings The paper derives and provides empirical insights regarding how this technology affects the industry. This study reveals how the implementation of AM in the Rapid Manufacturing (RM) of products made of metal has boosted productivity. These findings also demonstrate an increasing competitiveness of the early adopter SMEs using RM. Research limitations/implications This empirical research has been conducted by means of qualitative data. Therefore, researchers are encouraged to test the propositions by quantitative measures. Practical implications The paper provides insights for the adaption of AM and its impacts on business strategies and performance. Originality/value This paper contributes to expanding the literature by depicting explicit links between the implementation of this revolutionary technology and business strategies and performance.

The beginning of the end of Chinese Surrogate Manufacture? Cool-Comfort Shoes International Company Limited and its Ace-of-Biz

2015 ◽  
Vol 5 (5) ◽  
pp. 1-8
Author(s):  
Lee Zhuang ◽  
Yi Qiu
Keyword(s):  
Strategic Management ◽  
Business Environment ◽  
Subject Area ◽  
Business Strategies ◽  
Management Tools ◽  
Content Type ◽  
Course Of Action ◽  
Company Limited ◽  
Tools And Techniques

Subject area Strategic management Study Level/applicability Undergraduate/postgraduate modules in strategic management. Case overview The case portrays a Chinese surrogate manufacturer – Cool-Comfort Shoes International Co. Ltd. (CCS) – which attempted to build its own brand, Ace-of-Biz (AoB). The surrogate manufacturing business had accumulated the funds needed to develop its AoB brand for sale in the domestic market. The 2007 world financial crisis and subsequent world recession caused exports and, thus, surrogate manufacturing to plummet. CCS was hoping that their loss in export of surrogate products would be more than compensated for by the gain in the domestic sales of AoB. However, despite 10 years of commitment, AoB's sales still had not grown sufficiently to counter the slowdown in exports, and the leaders at CCS were wondering what the future would hold for the company and its AoB brand. Expected Learning Outcomes This case study provides students with an ideal context to develop an appreciation of how changes in the domestic and international business environment affect the corporate and business strategies of a small- to medium-sized enterprise and the differences between corporate and business strategies, and to demonstrate their ability to apply a number of strategic management tools and techniques for the critical appraisal of a strategic situation and justify their recommended course of action. Supplementary Materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Automating attendance recording of contingent labours at a large construction site

2012 ◽  
Vol 2 (8) ◽  
pp. 1-9
Author(s):  
Saroj Koul
Keyword(s):  
Power Plant ◽  
Radio Frequency Identification ◽  
Power Plants ◽  
Subject Area ◽  
Management Control ◽  
Class Discussion ◽  
Construction Site ◽  
Large Power ◽  
Content Type

Subject area Operations and human resourcing. Study level/applicability This case study is intended for use in graduate, executive level management and doctoral programs. The case study illustrates a combined IT and HR driven participative management control system in a flexible organization structure. It is intended for a class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Case overview The case describes the situation of managing unskilled workforces (≥14,000 workers) during the construction phase of the 4 × 250MW power plants both for purposes of turnout as well as due compensation, in the event of an accident. The approved labour forces appointed for 45 × 8 h. Man-days after a rigorous fitness test and approvals of the safety officer are allocated housing and other necessary amenities and a commensurate compensation system. Expected learning outcomes These include: illustrating typical organizational responsibility structure at a construction site of a large power plant; illustrating the planning and administrative control mechanism in implementing strategy at a construction site of a large power plant; offering students the opportunity to understand and view a typical operational (project) structure; allowing students to speculate adaptations in the wake of an ever-changing business and company environment; and providing an opportunity to introduce a power scenario in India, Indian labour laws and radio frequency identification technology and to relate this to the case in context. Supplementary materials Teaching notes are available; please consult your librarian for access.

Kiwanis Pancake Day – a service operations management case study

2011 ◽  
Vol 1 (4) ◽  
pp. 1-10
Author(s):  
Andrew Tiger ◽  
Robert Howard
Keyword(s):  
Operations Management ◽  
Demand Management ◽  
Service Operations ◽  
Subject Area ◽  
Content Type ◽  
Service Operations Management ◽  
Management Experience ◽  
Management Case Study ◽  
Management Issues

TitleKiwanis Pancake Day – a service operations management case study.Subject areaOperations management.Study level/applicabilityUndergraduate and MBA OM courses.Case overviewKiwanis International is a global service organization dedicated to improving the world by helping children. The Durant, Oklahoma chapter holds its primary annual fundraiser the first Tuesday of November, which is also Election Day. The chapter sells and serves fresh pancakes throughout the day; therefore, the event is the Kiwanis Pancake Day. While serving in his first Pancake Day, Robert Howard, a new Kiwanian, notices service operations management issues such as long lines, spiky demand, and customers leaving before being served. Based on his management experience in the grocery business and his academic training in queuing systems, Robert performs an analysis of the system with the purpose of improving service operations.Expected learning outcomes Perform queuing analysis., Understand demand management., Explain the psychology of waiting.Supplementary materialsTeaching notes and spreadsheet‐based multiple‐server simulator.

Gold Valley Chemical Corporation Dubai

2011 ◽  
Vol 1 (1) ◽  
pp. 1-4
Author(s):  
Gwendolyn Rodrigues
Keyword(s):  
Change Management ◽  
Learning Outcomes ◽  
United Arab Emirate ◽  
New Products ◽  
Subject Area ◽  
Content Type ◽  
Chemical Corporation ◽  
Innovation And Change ◽  
Business And Management

Subject area Entrepreneurship, innovation, change management. Study level/applicability Undergraduate and Postgraduate Business and Management. Case overview This case study focuses on the development of a young entrepreneur in an indigenous industry in Dubai, United Arab Emirate. His entrepreneurial zeal resulted in the creation of a culture of innovation. His fascination for change spurred him to develop new products and he won accolades for innovation. Expected learning outcomes This case can be used to teach entrepreneurial development, innovation and change management. Supplementary materials Teaching notes are also available.

Vigilant resilience: the possibilities for renewal through preparedness

2018 ◽  
Vol 23 (2) ◽  
pp. 212-225 ◽  
Author(s):  
Elizabeth Carlson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Renewal Theory ◽  
Theory Building ◽  
System Level ◽  
Content Type ◽  
The Public ◽  
Energy Company ◽  
Resilience Process

Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.

Amazon India’s “Apni Dukaan”: branding strategy

2018 ◽  
Vol 8 (3) ◽  
pp. 1-15
Author(s):  
Neetu Yadav ◽  
Mahim Sagar
Keyword(s):  
Brand Management ◽  
Subject Area ◽  
Current Status ◽  
Branding Strategy ◽  
Content Type ◽  
Global Brand ◽  
Branding Strategies ◽  
Fierce Competition

Subject area Brand Management, Branding Strategy, Strategic Management. Study level/applicability The case study is suitable for postgraduate management programs, such as MBA, Executive MBA and executive development programs. Case overview This case study provides a detailed analysis of Amazon India’s branding strategy by way of analyzing popular branding campaigns such as “Try to kar”, “Aur Dikhao”, “Kya Pehnu” and “Apni Dukaan” that enabled the global brand to reach to the masses of Tier-II and Tier-III cities in India. Facing fierce competition from existing market leaders such as Flipkart and Snapdeal, Amazon India strategizes to attract Indian consumers by rightly capturing their behavior in terms of demanding “highest power of options”, “fashion choices”, “originality” and “trust” with its local flavored advertisement campaigns enabling it to create a “trusted, reliable and local” brand identity. With the help of sufficient data and numbers about the industry, company and competitors, the analysis presents a clear picture of the current status of Amazon in the Indian e-commerce space and leaves the readers with food for thought concerning whether this “culture-specific” branding strategy will enable Amazon to become the number one choice for Indian online shoppers in the near future. Expected learning outcomes This case study helps students to understand how global MNCs use unique branding strategies to capture mass-markets in e-commerce business, the role of culture-specific aspects in developing differentiation strategies and the role of local flavors in branding strategies and internationalization. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code: CSS 8: Marketing.

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