Bazzar case: exporting gourmet Brazil

2020 ◽  
Vol 10 (4) ◽  
pp. 1-15
Author(s):  
Clarice Secches Kogut ◽  
Juliana Molina Binhote ◽  
Renato Dourado Cotta de Mello ◽  
Andres Josue Merchan Caballero
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Market Entry ◽  
Small Company ◽  
High Quality ◽  
Content Type ◽  
Academic Level ◽  
Entry Strategies ◽  
Gradual Process

Learning outcomes Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks. Case overview/synopsis This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed. Complexity academic level Originally designed for MBA courses. Subject code CSS 5: International Business Supplementary materials Teaching Notes are available for educators only.

Expansion decision: HC Securities and Investment

2018 ◽  
Vol 8 (4) ◽  
pp. 1-27 ◽  
Author(s):  
Ali H. Choucri ◽  
Anne Dietterich ◽  
Victoria Gillern ◽  
Julia Ivy
Keyword(s):  
Hong Kong ◽  
Learning Outcomes ◽  
International Business ◽  
Global Strategy ◽  
Growth Potential ◽  
Asia Pacific ◽  
Local Market ◽  
Content Type ◽  
Customer Base ◽  
Academic Level

Learning outcomes Expected learning outcomes: To respond to the case question, students would analyze macro- and microeconomic differences to determine HC Securities’ preferred global strategy and appropriate market entry mode. The case demonstrates how instability in a local market, in this case Egypt, can force a company to go global. It also demonstrates how two superficially similar markets, Singapore and Hong Kong, provide different opportunities for HC Securities and require different global strategies: Singapore provides a jumping-off point to its predominantly Muslim neighbors Malaysia and Indonesia, whereas Hong Kong gives access to China and could provide a new customer base of Asian investors willing to invest in Africa and the Middle East. Case overview/synopsis Brief overview of the case: The case introduces the Egyptian investment company HC Securities, which is facing challenges related to Egypt’s political instability and economic slowdown. HC Securities’ CEO, Mr. Choucri, feels expansion to one of the Asia-Pacific countries could help with the company’s growth and stability. He identifies Hong Kong and Singapore as the most compelling locations because of their sophisticated economies and growth potential in the investments industry. This case provides information about each market, allowing students to respond to the question “What should Choucri do to assure a market-based solution for his company?” Complexity academic level Student level and proposed courses: The case is appropriate for use in undergraduate courses in international business or strategic management. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code International Business.

De Sobornos a corrupción internacional: el caso Odebrecht

2019 ◽  
Vol 9 (3) ◽  
pp. 1-18
Author(s):  
Sergio Morales ◽  
Oswaldo Morales
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Content Type ◽  
Link Type ◽  
Academic Level

Learning outcomes La contribución del presente caso yace en la mirada crítica que debe ejercer todo actor de negocios –sea gerente general, mando intermedio, supervisor o ejecutivo– al momento de construir una sólida cultura organizacional en entornos políticos corruptos. Case overview/synopsis El presente caso de estudio tiene por objetivo explorar el dilema en el que se halló Marcelo Odebrecht, otrora CEO de Odebrecht: determinar si debe continuar con el modelo de negocio instaurado por los fundadores de Odebrecht o emprender un nuevo camino para la organización. Tras explorar los actos corruptos de Odebrecht y los alcances de la Operación Lava Jato, el lector podrá reflexionar sobre la importancia de la cultura organizacional (según los tres niveles propuestos por Schein) frente a la emergencia de la corrupción. Generando discusiones sobre cultura organizacional, ética empresarial, cultura política y corrupción, se problematiza la cultura organizacional de Odebrecht en relación a su comportamiento real. Complexity academic level Estudiantes de administración, negocios y negocios internacionales de pregrado y posgrado, así como miembros de la alta dirección en compañías del sector infraestructura. Asimismo, dada la pluralidad de posibles lecturas, se recomienda que el caso sea empleado también en cursos o especializaciones de psicología organizacional, sociología organizacional o antropología organizacional. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business

Dicoma Corporation: challenges for future growth

2019 ◽  
Vol 9 (3) ◽  
pp. 1-22
Author(s):  
Armando Borda ◽  
Carlos Cordova ◽  
Juan Carlos Leon
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Early Stage ◽  
Business Students ◽  
Multinational Enterprise ◽  
International Strategy ◽  
International Expansion ◽  
Content Type ◽  
Business Executive ◽  
Academic Level

Learning outcomes The learning outcomes are as follows: students will identify the reasons for a firm to internationalize and its specific internationalization entry mode; students will distinguish how to follow the client and how physic distance strategies work; students will analyze a host country’s external environment using the PESTEL framework, and they will analyze the international strategies followed by a multinational enterprise using the integration-responsiveness framework as well. Case overview/synopsis The authors explore the case of DICOMA Corporation, a Costa Rican multinational enterprise with presence in five countries. Adrian Sanchez, who is Dicoma’s president, needs to craft an international strategy to increase the international sales in the foreign markets where the firm operates. The company may follow two paths. On the one hand, Dicoma can adopt the strategy of following its major clients to expand overseas, which will lead to the opening of operations in more countries, but making the foreign sales highly dependent on these types of partnerships. This has been so far the path pursued by Dicoma in its international expansion. On the other hand, Dicoma can opt to focus on increasing commitments in the existing international markets where it already has operations by capturing new clients in those locations but scarifying the potential business opportunities to enter into other countries in partnership with its major clients. Complexity academic level Post-graduate early stage business students enrolled in programs such as Master of Business Administration, Master of Management, Master of International Business, executive education programs, among others. Supplementary materials Teaching notes are available upon request for educators only. These teaching notes should be shared solely with the instructor and students should not have access to. Please contact your library to gain login or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

Yuppiechef: from clicks to bricks – an omnichannel approach for a South African business

2019 ◽  
Vol 9 (3) ◽  
pp. 1-17
Author(s):  
Mignon Reyneke ◽  
Claire Barnardo
Keyword(s):  
Learning Outcomes ◽  
South African ◽  
Business Students ◽  
Growth Strategy ◽  
Master Of Business Administration ◽  
Content Type ◽  
Teaching Case ◽  
Academic Level ◽  
Buying Behaviour

Learning outcomes The learning outcomes are as follows: understanding online, traditional and omnichannel retail and the challenges and benefits of each method; evaluating the effect of consumer buying behaviour on a company’s growth strategy; assessing the effect of changing industry dynamics and technology on consumer behaviour; and understanding the role of consistent customer experience across different retail mediums. Case overview/synopsis This case looks at Yuppiechef, a successful e-commerce business, and their move from “clicks to bricks” with the introduction of retail stores. Founder and CEO of Yuppiechef, Andrew Smith, shares the current business status and considers how to maintain the brand’s culture with the growth of retail and being an omnichannel pioneer. Complexity academic level The primary target audience for this teaching case is postgraduate business students, especially students of digital marketing, strategy and e-commerce. This teaching case is intended to be used as case study in postgraduate business programmes such as Master of Business Administration (MBA), a specialist masters’ programme such as MM (Entrepreneurship), post-graduate diploma in management (PGDip), as well as selected executive education programmes. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

K&T Proyectos SAC: when ethics are more important than business

2019 ◽  
Vol 9 (2) ◽  
pp. 1-9
Author(s):  
Antonio Eduardo Meier
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Undergraduate Students ◽  
Strong Relationship ◽  
Short Term ◽  
Mba Programs ◽  
Content Type ◽  
Academic Level ◽  
Trust Relationships ◽  
Doing Business

Learning outcomes The learning outcomes are as follows: The importance of doing business ethically; how to build trust relationships; how to develop a market; and how to react to a change in business and trust conditions. Case overview/synopsis The case is about the importance of doing business in an ethical manner. In how you can build trust relationships between supplier companies and buyers, and how that strong relationship can be destroyed by short-term interest, affecting the viability of business. Complexity academic level The case could be taught to undergraduate students who are studying Business Administration. The case could also be applied in MBA programs. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business

Learning from another SBU: strategizing growth at SEE-Tech

2018 ◽  
Vol 8 (4) ◽  
pp. 1-30
Author(s):  
Milind Chittawar ◽  
Srinivas Gunta
Keyword(s):  
Learning Outcomes ◽  
Role Model ◽  
Case Analysis ◽  
Business Unit ◽  
Content Type ◽  
Strategic Business Unit ◽  
Teaching Plan ◽  
Academic Level ◽  
The Subject

Supplementary materials Teaching Note includes case synopsis, assignment/discussion questions, suggested readings, teaching plan, methodology, case analysis, what happened, references and data in exhibits. Learning outcomes Appreciating the role of process innovation in enabling growth; Understanding why replication is time consuming and not straight-forward; distinguishing formal and informal dimensions of coordination-mechanisms; Analyzing the differences in replication using template and principles. Case overview/synopsis Entrepreneurs desire to grow their businesses. They look for opportunities, in this case, when an opportunity came in year 2006, the entrepreneur successfully en-cashed. This lead to formation of a strategic business unit (SBU) that grew faster and also became role model. However the main SBU, for which the firm is known, continued past legacy. It is only when they found it difficult to grow, they decided to emulate. However, transition was not easy, it took much higher efforts. In the transformation, the older-SBU found that it is only inspiration, direction and fundamental principles that they can take from the newer-SBU. They have to fight their own battle and evolve solutions themselves. The older-SBU finally did succeed in the replication. The case experiences decision-making on template versus principle route to replication giving the participants enough exposure and thinking on the subject. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Complexity academic level For MBAs and working professional’s training. Subject Code CSS 3: Entrepreneurship

Cipla-Medpro acquisition: the pre- and post-merger story

2019 ◽  
Vol 9 (1) ◽  
pp. 1-42
Author(s):  
Nishant Saxena ◽  
Marius Ungerer
Keyword(s):  
Learning Outcomes ◽  
Classroom Discussion ◽  
Content Type ◽  
Cultural Aspects ◽  
Multiple Factors ◽  
Academic Level ◽  
Strategic Hrm ◽  
Cross Country

Title Cipla-Medpro acquisition: the pre- and post-merger story. Learning outcomes The learning outcomes are as follows: to develop a deeper understanding of the pre- and post-merger factors that should be considered in an M&A transaction; to develop an appreciation of the human capital and organisation cultural aspects involved in cross-country M&A’s; to develop an understanding of the role of leaders and an integration team to make an M&A realise the intended value; and to develop a sensitivity for doing an M&A in a developing country like South Africa. Case overview/synopsis This case study creates opportunities for discussing both pre-merger and post-merger dynamics to create a sensitivity that multiple factors contribute to a successful merger and acquisition strategic move. It is intended for classroom discussion only and does not represent correct or incorrect handling of the situation. Complexity academic level The complexity is MBA level. This case is primarily focussed on M&A’s as part of a course in Strategic Management (MBA level) but can also be considered for a course on Strategic HRM. Supplementary materials Teaching Notes are available for educators only. Subject code CSS: 11 Strategy.

‘Star’ring a ‘new’ sport in India: pro kabaddi league

2020 ◽  
Vol 10 (4) ◽  
pp. 1-22
Author(s):  
Tulsi Jayakumar
Keyword(s):  
Learning Outcomes ◽  
Sport Management ◽  
New Product ◽  
Prize Money ◽  
Demand And Supply ◽  
Content Type ◽  
Academic Level ◽  
Track Record ◽  
Star Position

Learning outcomes To understand: – the demand and supply side challenges in launching a new product in sports. – Factors, which go into the making of a successful “new” sport. – The role of planning in sport management. Case overview/synopsis In July 2017, on the eve of Pro Kabaddi League (PKL) Season 5, kabaddi had emerged as one of India’s most important non-cricketing sport. PKL was India’s first men’s professional kabaddi league, introduced by Mashal Sports and Star India in 2014. Kabaddi was an indigenous sport, and India had an unbeaten international track record as world champions. Yet, the sport and its players had never received their due in India. In 2017, while kabaddi’s popularity had increased, leading to sponsorship opportunities, huge player bids, prize money and television viewership, all was not quite hunky-dory. A women’s kabaddi league introduced only the previous year had not been continued, despite an extended format in 2017. The audience profile also did not match that envisaged by Star. As a unique creator of sports content, Star was in an enviable position in India; and so was Kabaddi as a sport. How had Star created a new property around an indigenous sport with rural and rustic associations, transforming it into a snazzy, up-market sport within just three years, even while leagues involving other popular sports failed to create a mark? Could Star sustain this interest? How could kabaddi retain its “star” position within Star’s stable? Complexity academic level In an undergraduate or a postgraduate programme in business administration. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

The specialty coffee trading company (TSTC): contratos de futuro y opciones

2020 ◽  
Vol 10 (2) ◽  
pp. 1-20
Author(s):  
Mauricio Jenkins ◽  
Francisco Barbosa
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Fair Trade ◽  
Content Type ◽  
Fair Trade Coffee ◽  
Trading Company ◽  
Academic Level ◽  
Specialty Coffee

Learning outcomes Los principales objetivos pedagógicos del caso son: Ilustrar cómo empresas latinoamericanas que se dedican a la producción y cosecha de productos básicos (commodities) pueden integrarse verticalmente para apropiarse de una mayor proporción del valor creado a lo largo de la cadena productiva. Entender cómo los contratos de futuros y las opciones sobre productos básicos se pueden utilizar para cubrir riesgo de precio en posiciones largas o cortas en esos productos. Entender cómo los contratos de opciones agregan valor al mitigar riesgo en aquellos contextos en los que la contraparte posee opcionalidad. Discutir las implicaciones que tiene el llamado comercio justo para productores y comercializadores de productos básicos. Case overview/synopsis En el caso, Hernán Arosamena, gerente financiero de The Specialty Coffee Trading Co. (TSCT) enfrenta el reto de diseñar una estrategia efectiva para mitigar los riesgos de precio que está generando la creciente demanda del denominado café de comercio justo (fair trade coffee) para la empresa. Ante esta situación, Hernán Arosamena decide revisar la forma en que típicamente la empresa ha gestionado el riesgo de precio en sus transacciones comerciales mediante el uso de los contratos de futuros para luego incorporar los elementos adicionales que transacciones con granos de café de comercio justo puede conllevar. La estrategia típica de mitigación al riesgo de precio involucra el uso de contratos de futuro de café en posiciones largas y cortas para lograr que la empresa obtenga el margen de comercialización deseado en sus negociaciones de compra/venta de granos de café. Para poder mitigar la exposición al riesgo de fluctuaciones en el precio del café cuando la empresa comercializa granos de café de comercio justo requiere el empleo (además) de opciones de venta (put). Complexity academic level El caso es apropiado para estudiantes matriculados en cursos o programas especializados tanto de pregrado como de posgrado. Supplementary materials El caso esta acompañado por una nota de enseñanza detallada que incluye los diferentes tópicos que pueden discutirse y analizarse, así como el orden en que deberían cubrirse. Código de área: CSS 5: International Business.

PepsiCo MEA: the role of packaging in brand activation

2015 ◽  
Vol 5 (3) ◽  
pp. 1-12
Author(s):  
Melodena Stephens Balakrishnan
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Business Strategy ◽  
Consumer Behaviour ◽  
Subject Area ◽  
Master's Students ◽  
Content Type ◽  
Advertising Industry ◽  
Business Practitioners

Subject area Marketing, International Business, Strategy, Packaging, Promotion. Study level/applicability Graduate students. Case overview This case is recommended to master's students studying consumer behaviour, products strategy, brand activation and international business. Practitioners in the food industry, design and advertising industry may also find this case interesting. Policymakers looking at mobility of products across borders may also consider this case interesting. Expected learning outcomes This paper explains the role of packaging in brand and product strategy; describes how packaging can give a competitive advantage in the fast-moving consumer goods category; relates consumer insights to strategy using packaging to achieve market objectives like penetration, market share increase, engagement and loyalty. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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