The effects of brand attachment on behavioral loyalty in the luxury restaurant sector

2016 ◽  
Vol 28 (3) ◽  
pp. 559-585 ◽  
Author(s):  
Nedra Bahri-Ammari ◽  
Mathilda Van Niekerk ◽  
Haykel Ben Khelil ◽  
Jinene Chtioui
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Brand Attachment ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Managerial Implications ◽  
And Behavior ◽  
Intention To Continue ◽  
The Relationship

Purpose The purpose of this study is to examine the relationship between satisfaction, congruence, nostalgic connections and trust with reference to brand attachment and behavioral loyalty. Behavioral loyalty was examined through the customer’s intention to continue the relationship, as well as proselytism and resistance upwards of the price in the luxury restaurant sector. Design/methodology/approach A questionnaire was developed and distributed via email and different Facebook groups which specialized in the luxury restaurant sector in Tunisia. A total of 310 questionnaires were completed and structural equation modeling with AMOS was used to test the hypothesis. Findings The findings suggest that brand attachment clearly explains the behavioral loyalty of consumers because it contributes toward maintaining the relationship with the brand in terms of repetitive buying behavior. Only satisfaction and nostalgic connection was found to influence brand attachment and satisfaction has a bearing on proselytism. Brand attachment in turn influences the intention to continue the relationship and the resistance to upward pricing, but not toward proselytism. Practicalimplications The managerial implications can guide managers toward enhancing the behavior loyalty of customers through better relational marketing practices. Originality/value The research is original in terms of conceptualizing and empirically testing the relation between brand attachment and behavior loyalty within the luxury restaurant sector with a specific focus on Tunisia. This study is one of the first to examine the relationship between brand attachment and behavioral loyalty in the restaurant sector.

Factors influencing green purchase behavior of millennials in India

2018 ◽  
Vol 29 (5) ◽  
pp. 798-812 ◽  
Author(s):  
Richa Chaudhary ◽  
Samrat Bisai
Keyword(s):  
Willingness To Pay ◽  
Cultural Context ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Buying Behavior ◽  
Content Type ◽  
The Relationship

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.

Achieving consumers’ attention through emerging technologies

2018 ◽  
Vol 13 (2) ◽  
pp. 209-235 ◽  
Author(s):  
Abdul Waheed ◽  
Yang Jianhua
Keyword(s):  
Structural Equation ◽  
Emerging Technologies ◽  
Empirical Work ◽  
Geographical Location ◽  
Mobile Marketing ◽  
Primary Data ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between e-marketing (eM) and consumers’ buying behavior particularly exploratory buying behavior tendencies (EBBT) with moderating effect of a gender in the context of China. Design/methodology/approach Structural equation modeling using SPSS/AMOS was majorly applied to ascertain the relationship and hypotheses testing. First, the correlation of eM toward EBBT is examined using five factors: internet marketing (IM), e-mail marketing (EMa), intranet marketing (IMa), extranet marketing (EM), and mobile marketing (MM). Second, the relationship of each dimension of the eM model is determined autonomously to ensure the importance of such emerging technologies in marketing communications. Third, the effect of gender as a moderator is measured. To this end, primary data were collected through random distribution of the questionnaires among 1,600 consumers particularly students of the universities between February 2016 and August 2016 within North China. Findings The findings revealed that eM has a significant correlation on consumers’ EBBT. The comprehensive analysis of each factor of eM, i.e., IM, EMa, IMa, EM, and MM is positively correlated to EBBT. The present study revealed that gender did not moderate among the relationships of eM and EBBT. Additionally, study furnishes practical directions on how managers can utilize such emerging and revolutionary technologies in marketing activities to probe, understand, and reinforce consumers’ buying behavior. Research limitations/implications The research has limitations related to geographical location and sample size which thus limits the widespread generalization. Practical implications This study affirmed that organizations must engage the consumers using such technologies that are more likely acceptable by consumers in the present customer-oriented and digital era. The marketers must engage consumers the way they wish to be engaged by developing appropriate promotional strategies. The study provides possible implications both theoretical and managerial along with a contribution to the literature of eM and consumers’ buying behavior. Social implications Understanding the emerging technologies may furnish valuable insights for individuals to work well within Chinese SMEs. Originality/value The topic of eM has acknowledged as an evolving concept which is gaining an intense concern of both academician and practitioners. Therefore, more research mainly empirical work is still needed to probe the insights of eM across the globe. This study attempts to fulfill such need with empirical evidence together with an in-depth examination of eM determinants, collectively and autonomously.

scholarly journals Non-profit organization’s innovative donor management-the identification of salient factors that drive donor loyalty

2020 ◽  
Vol 14 (1) ◽  
pp. 93-106
Author(s):  
Gilroy Hughdonald Middleton ◽  
Hyoung Tark Lee
Keyword(s):  
Structural Equation ◽  
Self Esteem ◽  
Integrated Model ◽  
Equation Modeling ◽  
Content Type ◽  
Non Profit ◽  
Behavioral Loyalty ◽  
Positive Word Of Mouth ◽  
Intention To Continue ◽  
The Impact

Purpose This study aims to progress knowledge by developing and analyzing an integrated model of behavioral loyalty enhancement related to non-profit organization (NPO) donation. To achieve this aim, the study examines the influences of three variables of donor loyalty, namely, attitude toward beneficiaries, trust and self-esteem in one integrated model. Additionally, to compare the extent to which each variable affects donor loyalty, mediating effects are suggested. Design/methodology/approach Data from 245 Korean donors are used to investigate the proposed conceptual model using structural equation modeling with AMOS. Findings Findings from the study demonstrate that trust has the highest mediating influence on the intention to continue donation. Similarly, the findings reveal that self-esteem has the highest mediating influence on positive word-of-mouth (PWOM). However, the study findings suggest that attitudes toward beneficiaries are not significant predictors of both intentions to continue donating and PWOM. Research limitations/implications The impact of trust on the intention to continue donating is more important than that of self-esteem and attitude toward the beneficiary. Practical implications Similarly, the impact of trust and self-esteem on positive WOM is more important than that of attitude toward beneficiary. Social implications With this research, NPOs can make more budget from personal donation efficiently. Originality/value The findings of this research provide evidence that there are three important components relative to donation, namely, donor, NPO and beneficiary, and propose an integrated model which is composed of these three key components.

How the authentic experience of a traditional cultural festival affects the attendee's perception of festival identity and place identity

2020 ◽  
Vol 11 (3) ◽  
pp. 357-373
Author(s):  
Yi Hsien Lin ◽  
Tsung Hung Lee
Keyword(s):  
Structural Equation ◽  
Place Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Managerial Values ◽  
Site Survey ◽  
Cultural Festivals ◽  
Managerial Implications ◽  
Research Gap ◽  
The Relationship

PurposeThis study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one of the largest traditional cultural festivals in Taiwan and the festival with the longest history.Design/methodology/approachUsing an on-site survey with convenience sampling, a total of 1,360 valid questionnaires were collected in Lugang Township, a well-known, popular heritage tourism destination in Taiwan. The study also applies structural equation modeling to examine the proposed research model.FindingsThe findings of this study establish that the investigated authentic experience has relationships with image, value, satisfaction and identity, thus filling a research gap. In accordance with the theoretical model, the experience of authenticity affects satisfaction through festival image and festival value and strengthens both the attendee's perception of festival identity and place identity.Originality/valueThis research has both theoretical and managerial values. Regarding its theoretical implications, the study explains the relation between authentic experience and festival and place identity. Thus, it fills a research gap resulting from insufficient academic interest in the relationship between festival satisfaction and the formation of festival and place identity. Regarding its managerial implications, to achieve sustainable festival development, festival information services, programs, souvenirs, food and facilities and the convenience of festival activities should be strengthened.

scholarly journals Entrepreneurial intentions

2018 ◽  
Vol 12 (3) ◽  
pp. 399-414 ◽  
Author(s):  
Muhammad Farrukh ◽  
Yazan Alzubi ◽  
Imran Ahmad Shahzad ◽  
Abdul Waheed ◽  
Nagina Kanwal
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Entrepreneurial Intentions ◽  
Capital City ◽  
Equation Modeling ◽  
Content Type ◽  
Pls Analysis ◽  
Perceived Behavior Control ◽  
And Behavior ◽  
The Relationship

Purpose This study aims to inculcate personality traits in theory of planned behaviour (TPB) and analyze mediation of perceived behavior control (PBC) and attitude toward entrepreneurship. Design/methodology/approach Data were collected with the help of a structured questionnaire from students at four universities located in capital city of Pakistan. SmartPLS has been used to run structural equation modeling technique. Findings Findings of PLS analysis revealed that the relationship between entrepreneurial intentions (EI) and personality traits was mediated by PBC and attitude toward entrepreneurship. Originality/value This study contributes toward the understanding of EI of students in Pakistan – a developing economy. More specifically, it sheds light on the vitality of personality traits in determining the antecedents of EI. Leaning on TPB and intention models, the study incorporated personality traits to unveil a unique and testable multidimensional model of EI, which supports the notion that external factors such as personality characteristics can indirectly affect EI. This research also supports the incorporation of personality traits in TPB and suggests that these socio cognitive theories should concede the indirect effect of personality on intention and behavior.

The relationships among JIT, TQM and production operations performance

2015 ◽  
Vol 21 (5) ◽  
pp. 1015-1039 ◽  
Author(s):  
Zhixiang Chen
Keyword(s):  
Structural Equation ◽  
Manufacturing Firms ◽  
Equation Modeling ◽  
Just In Time ◽  
Total Quality ◽  
Content Type ◽  
Managerial Implications ◽  
Operations Performance ◽  
The Relationship ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate the relationships among just-in-time (JIT), total quality management (TQM) and production operations performance (POP) based on the survey data from Chinese manufacturing firms, provide managerial implications of effectively implementing JIT and TQM for firms in developing countries. Design/methodology/approach – Questionnaires were collected from 173 Chinese manufacturing firms. Three hypotheses on the relationships among JIT, TQM and POP were first established based on literature review. Empirical study method of structural equation modeling using SPSS and AMOS as data processing tools is employed to test the hypotheses. Findings – The results show that, on one hand, JIT positively influences TQM and POP; on the other hand, although TQM also has positive relationship with POP, the relationship is not significant at a given significant level. Meanwhile, the author survey also shows that JIT and TQM have complementary relationship, i.e., JIT and TQM can benefit each other in a firm. Practical implications – TQM is a base of implementing JIT, it is valuable to concurrently implement JIT and TQM in manufacturing firms in order to improve the POP. Originality/value – It is believed that this research reveals new insights about the JIT and TQM implementation in Chinese manufacturing firms; it has practice value for firms to improve the implementation performance of JIT and TQM.

Green buying behavior in India: an empirical analysis

2018 ◽  
Vol 9 (2) ◽  
pp. 179-192 ◽  
Author(s):  
Richa Chaudhary
Keyword(s):  
Willingness To Pay ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Green Product ◽  
Buying Behavior ◽  
Content Type ◽  
And Behavior

Purpose Using insights from theory of planned behavior (TPB), this study aims to examine the determinants and their relative importance in predicting green buying behavior among young educated consumers in India. Design/methodology/approach Data are collected from 202 young Indian consumers using online questionnaire survey. Confirmatory factor analysis is used to ensure the reliability and validity of study measures in the present context. Structural equation modeling is used to test the proposed research model. Findings Findings confirm perceived value and willingness to pay premium as significant predictors of the green purchase intention. In turn, green purchase intention significantly influenced green buying behavior. Practical implications This study by advancing the understanding on the factors influencing green product purchase intention and behavior among Indian youths will help the policymakers to design policies and programs to encourage the adoption of green purchase behaviors, which in turn will help in addressing the problem of environmental sustainability, which the whole world is struggling with. Originality/value This study validates the importance of TPB framework in comprehending consumer green product purchase intention and behavior in a culturally different context of India. Thus, this study contributes to the green marketing literature by examining the unique combination of variables in predicting green buying behavior in an integrated framework. It also extends the TPB by demonstrating the importance of additional constructs, perceived value and willingness to pay in predicting green purchase intention and behavior among young millennials in India.

Motivating and Retaining Festival Patronage

2020 ◽  
Vol 24 (4) ◽  
pp. 447-461
Author(s):  
Michelle (Myongjee) Yoo ◽  
Miranda Kitterlin-Lynch ◽  
Bomin Kim
Keyword(s):  
Structural Equation ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Organization And Management ◽  
Customer Relationship Marketing ◽  
Study Results ◽  
And Behavior ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Theoretical Foundations

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees' emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees' motivation, satisfaction, and loyalty. A self-administered questionnaire was developed and a structural equation modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.

Linking perceived organizational support for strengths use to task performance

2020 ◽  
Vol 48 (3) ◽  
pp. 1-10 ◽  
Author(s):  
He Ding ◽  
Enhai Yu ◽  
Yanbin Li
Keyword(s):  
Positive Affect ◽  
Task Performance ◽  
Organizational Support ◽  
Structural Equation ◽  
Perceived Organizational Support ◽  
Equation Modeling ◽  
Strengths Use ◽  
Managerial Implications ◽  
The Relationship ◽  
And Task

We investigated the mediating effects of positive affect and strengths use in the relationship between perceived organizational support for strengths use (POSSU) and employees' task performance. Data were gathered at 2 time points, separated by a 2-week interval, from 157 employees working in various Chinese enterprises. We applied structural equation modeling and PROCESS macro analysis to the data. The results indicate that POSSU was positively related to task performance and that this relationship was mediated by strengths use. In addition, positive affect and strengths use played a sequential mediating role in the relationship between POSSU and task performance. However, positive affect was not a significant mediator in the POSSU–task performance relationship. Theoretical and managerial implications are discussed in the context of the literature on POSSU and task performance.

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

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