Pengaruh Instagram dan EWOM Terhadap Minat dan Keputusan Pembelian Konsumen Produk Skincare

This study further finds out about the influence of instagram social media and electronic word of mouth (EWOM) as promotional media on buying interest and consumer purchase decisions on Somethinc skincare products. The sampling technique used is non-probability sampling by purposive sampling. As for the background of this research is the role of the use of social media Instagram and how influential electronic word of mouth (EWOM) on buying interest and consumer purchasing decisions. The research was conducted for skincare products with the SomeThinc brand. The sampling technique used is nonprobability sampling by purposive sampling. The sample used in this study were 105 respondents. The respondents in this study were required to be at least 17 years old, have an instagram social media account and have purchased SomeThinc skincare products. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that instagram social media has a significant effect on buying interest, instagram social media has a significant effect on consumer purchasing decisions, electronic word of mouth (EWOM) has a significant effect on buying interest, electronicword of mouth (EWOM) has an effect on consumer purchasing decisions, buying interest has a significant effect on consumer purchasing decisions, social media instagram has a significant effect on consumer purchasing decisions mediated by buying interest, electronic word of mouth (EWOM) has a significant effect on consumer purchasing decisions mediated by buying interest.

Linking leadership styles to communication competency and work engagement: evidence from the hotel industry

PurposeThis study examines the mediation effects of leaders' communication competency in the link between leadership styles (i.e. servant and transactional leadership) and employees' work engagement.Design/methodology/approachCross-sectional survey data from 392 employees in 33 hotels in Bangladesh were collected. To analyze the data, structural equation modeling was adopted, and partial least squares (PLS) analysis was used.FindingsResults of PLS analysis revealed that servant leaders and leaders' communication competency positively influence employees' work engagement. In boosting employees' work engagement, communication competency is an important tool for servant leadership but not for transactional leadership.Practical implicationsHoteliers and managers may want to adopt a servant leadership style and develop effective leadership communication skills to increase employees' engagement at work.Originality/valueThis study introduces communication competency as a mediating mechanism between leadership styles and work engagement in the hospitality industry.

effect of accountability, transparency and operational efficiency on decisions to pay zakat with ability as intervening variables

This study focuses on the effect of accountability, transparency, and operational efficiency on the decision to pay zakat with ability as a moderating variable at the national amil zakat institution in Surabaya. The population used in this study was 105.644 people. The sample in the study was 399 people determined by the non-probability sampling method. In this study, a questionnaire research instrument was used, namely, a set of questions addressed to respondents to obtain written information related to research variables and using Partial Least Square (PLS)analysis techniques. The results show the ability to intervene the effect of the variables of accountability, transparency, and efficiency positively and significantly on the decision to pay zakat at the national amil zakat institution in Surabaya.

Knowledge Sharing Through Enterprise Social Media in a Telecommunications Context

This study investigated the motivators knowledge workers employ when sharing knowledge though enterprise social media (ESM) in a telecommunications context. A questionnaire was distributed among knowledge workers in one of the leading telecommunication companies in the Sultanate of Oman. Based on the Structural Equation Modelling-Partial Least Squares (SEM-PLS) analysis of 100 responses from knowledge workers, results showed that technological motivators had significant effects on knowledge workers’ knowledge sharing through ESM. Further analysis based on the knowledge type indicated that technological motivators and organizational motivators significantly impact knowledge workers’ tacit knowledge sharing, whereas only technological motivators impact knowledge workers’ explicit knowledge sharing. This study provides decision makers with useful insights on the motivators of sharing knowledge through ESM and further advances knowledge workers’ learning and business operations, especially in under-investigated countries.

ANALISIS KESESUAIAN PEKERJAAN INDIVIDU, MODAL MANUSIA TERHADAP KINERJA PEGAWAI KONTRAK DAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA DAERAH DI KOTA MAKASSAR

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kesesuaian pekerjaan individu, modal manusia terhadap kepuasan kerja dan kinerja pegawai kontrak, pengaruh kepuasan kerja terhadap kinerja pegawai kontrak, pengaruh kesesuaian pekerjaan individu dan modal manusia terhadap kinerja pegawai kontrak melalui kepuasan kerja. Teknik pengumpulan data melalui observasi, interview dan dokumentasi serta kuesioner. Sedangkan teknik analisis data yang digunakan adalah analisis PLS. Hasil penelitian menemukan bahwa kesesuaian pekerjaan individu berpengaruh terhadap kepuasan kerja, modal manusia memberikan pengaruh secara nyata dalam meningkatkan kepuasan kerja, Pengaruh kesesuaian pekerjaan individu memberikan pengaruh secara nyata terhadap peningkatan kinerja pegawai kontrak. Pengaruh modal manusia akan memberikan dampak dalam meningkatkan kinerja pegawai kontrak. Kepuasan kerja memberikan pengaruh secara nyata terhadap peningkatan kinerja pegawai kontrak. Hasil uji mediasi menunjukkan bahwa kepuasan kerja tidak dapat memediasi pengaruh kesesuaian pekerjaan individu terhadap kinerja pegawai kontrak. Hasil uji mediasi menunjukkan bahwa kepuasan kerja dapat memediasi pengaruh modal manusia terhadap kinerja pegawai kontrak. Hal ini dapat diindikasikan bahwa semakin tinggi modal manusia akan meningkatkan kepuasan kerja sehingga berdampak terhadap kinerja pegawai kontrak, oleh karena itu maka disarankan agar sering melaksanakan diklat, melakukan promosi jabatan serta menempatkan pegawai sesuai dengan bidang skill yang dimiliki oleh pegawai. The purpose of this study was to determine and analyze the effect of individual job suitability, human capital on job satisfaction and contract employee performance, the effect of job satisfaction on contract employee performance, the effect of individual job suitability and human capital on contract employee performance through job satisfaction. Data collection techniques are through observation, interviews and documentation as well as questionnaires. While the data analysis technique used is PLS analysis. The results of the study found that individual job suitability had an effect on job satisfaction, human capital had a significant effect on increasing job satisfaction, and individual job suitability had a significant effect on improving contract employee performance. The influence of human capital will have an impact in improving the performance of contract employees. Job satisfaction has a significant effect on improving the performance of contract employees. The results of the mediation test indicate that job satisfaction cannot mediate the effect of individual job suitability on the performance of contract employees. The results of the mediation test show that job satisfaction can mediate the effect of human capital on the performance of contract employees. This can be indicated that the higher human capital will increase job satisfaction so that it has an impact on the performance of contract employees, therefore it is recommended that they often carry out training, carry out promotions and place employees according to the skill areas possessed by employees.

Research on optimization design of men's suit considering users' perception

PurposeThis paper aims to identify the relationship between users' perception image, clothing design features and users' preference and propose a clothing design scheme based on users perception image and users' preference.Design/methodology/approachIn this paper, men's suit is composed into multiple design features under the design elements. Using the orthogonal experiment method, 16 schemes of the representative suit are designed. Through perception evaluation experiment, users' perception images and preference degree of the samples are obtained. By partial least squares (PLS) analysis method, the models between users' perception image, suit design features and users' preference are built.FindingsThe interrelationship between the three is identified by establishing PLS models between users' perception image, suit design features and users' preference. According to the coefficients of the models, the optimization schemes of men's suits considering users' perception image and preference are proposed. Verification results show that the optimization schemes are significantly better than other schemes.Originality/valueThe results of this paper can be used for consumer demand-oriented clothing design and provide references and methods for converting consumer's perceived needs into clothing design features.

Faktor-Faktor Penentu Pola Pembelajaran Petani dalam Pengembangan Padi Sawah Organik di Kabupaten Kolaka Timur

This study aimed to analyze the determinants of farmers’ learning patterns in developing organic lowland rice. This research is a survey research with the research location in Lambandia District, East Kolaka Regency, Southeast Sulawesi Province. The was chosen because some farmers have applied organic lowland rice cultivation technology. The research period was for three months, from July to September 2021. The number of samples was 62 farmers by the census. Research variables were farmers’ characteristics, access to information media, support of supporting factors, and farmer learning patterns. collecting data with structured interviews using a questionnaire. Data analysis used descriptive analysis and SEM-PLS analysis. The results showed that the farmer’s learning pattern was through imitation of innovation with the support of the availability of creation and assistance. Farmer characteristics, supporting factors, and farmer access to information affect farmer learning patterns.

The Effect of Compensation on Employee Performance Through Work Discipline as an Intervening Variable at Panahmas Dwitama Distrindo Ltd. Jember

Panahmas Dwitama Distrindo Jember is a product distributor company of Unilever Indonesia Ltd. has low employee discipline and decreased productivity of employee performance is one of the problems this company faces. This study aims to see the effect of compensation on employee performance through work discipline as an intervening variable at Panahmas Dwitama Distrindo Ltd. Jember. This research method uses quantitative research methods by taking 60 respondents. Answer the problem formulation with the help of Smart Partial Least Square (PLS) 3 and analyze the data using the Partial Least Square (PLS) analysis technique. The study results show that compensation has a negative and insignificant effect on employee performance, compensation has a positive and significant effect on work discipline. Work discipline has a positive and significant effect on employee performance, and compensation has a positive and significant effect on performance. Employees through work discipline as an intervening variable.

Risk and trust using mHealth application

<p>Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.</p>

Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)

This research aims to find out how Brand Loyalty is affected by Brand Experience, how Brand Loyalty is affected by Customer Satisfaction, how Brand Loyalty is affected by Brand Experience through Customer Satisfaction, how Brand Loyalty affects willingness to pay a premium price. The type of research used is quantitative research with causal methods. The population in this study is Herbalife product consumers in East Lombok, with an unknown population. The number of samples taken as many as 100 people, determination of samples with purposive sampling techniques, and data analysis using PLS analysis with SmartPLS application version 3.0. The results showed that all hypotheses proposed in this study were acceptable and positively and significantly influenced. Customer Satisfaction variables can be a good mediation of brand experience and brand loyalty.