Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Archana Singh ◽  
Anuj Sharma
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
User Satisfaction ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Original Research ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Impact

PurposeThe objective of this paper is to understand the benefits and utility of massive open online courses (MOOCs) as perceived by the student, vis-à-vis internship and determine the factors that influence student motivation and distraction in adoption of MOOCs.Design/methodology/approachAn empirical study is conducted through a survey; data are collected through a structured questionnaire. The technology acceptance model (TAM) is used as the base framework. For data analysis, Statistical Product and Service Solutions–Analysis of Moment Structures (SPSS–AMOS) 24.0 is used.FindingsThe impact of context-specific distinctive features of MOOCs and characteristics of students on user satisfaction are examined through perceived ease of use and perceived usefulness. In the study, it is found that positive social influence and better facilitating conditions improve perceived ease of use and perceived usefulness leading to a better user satisfaction. Self-regulation positively influences self-efficacy among students while pursuing MOOCs. Contrary to the past researches, it is found that in the pandemic environment self-efficacy is not impacting perceived ease of use, perceived usefulness and satisfaction.Practical implicationsThe findings of this study will benefit MOOCs developers and Higher Education Institutes (HEIs) in deeper understanding the significant factors affecting MOOC usage in higher education.Originality/valueThe study is ingrained to find the causes which will lead to user satisfaction of MOOCs by post-graduation students of B-schools in India. This is an original research and primary data has been collected for decision-making.

User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

2014 ◽  
Vol 5 (3) ◽  
pp. 258-274 ◽  
Author(s):  
Muslim Amin ◽  
Sajad Rezaei ◽  
Maryam Abolghasemi
Keyword(s):  
Technology Acceptance ◽  
User Satisfaction ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Users ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Impact

Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction. Practical implications – Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction. Originality/value – The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.

Measuring instructors continued intention to reuse Google Classroom in Iraq: a mixed-method study during COVID-19

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahmood H. Hussein ◽  
Siew Hock Ow ◽  
Ishaq Ibrahim ◽  
Moamin A. Mahmoud
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Technology Acceptance ◽  
Mixed Method ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mixed Method Research ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Content Type

Purpose The use of learning management systems (LMSs) such as Google Classroom has increased significantly in higher education institutes during the COVID-19 pandemic. However, only a few studies have investigated instructors’ continued intention to reuse LMS. The purpose of this study is to investigate the factors that influence instructors’ intention to reuse an LMS in higher education institutes. Design/methodology/approach This study adopted a mixed-method research design. In the quantitative section, an integrated model of technology acceptance model and information system success model is proposed to explore the effects of system quality, service quality, information quality, perceived ease of use and perceived usefulness on instructors’ satisfaction and how their satisfaction will influence their intention to reuse Google Classroom in the future. In the qualitative section, to gain more understanding, instructors were asked to identify the challenges that inhibit the adoption of e-Learning technologies in public universities in Iraq and what are their recommendations to rectify them. Findings The findings revealed that service quality had no positive influences on the satisfaction of instructors, while other factors had varying levels of influence, the findings further showed that inadequate internet service and students lack of interest are the biggest challenges instructors faced during their experience with Google Classroom. Research limitations/implications To improve the generalizability of the results, future studies are recommended to include larger samples, in addition, further studies are also advised to take individual traits such as age and gender into consideration. Originality/value The outcomes of this study are expected to benefit researchers, policymakers and LMS developers who are interested in factors that affect instructors’ intention to reuse LMS in higher education institutes in developing countries.

The relationship between the technology acceptance model and preference for ebooks at a large research university

2019 ◽  
Vol 36 (3) ◽  
pp. 13-15 ◽  
Author(s):  
Susan Lynn Smith ◽  
Allyson Rodriguez ◽  
Erin DeWitt Miller ◽  
Lu Xu
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Research University ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Large Research ◽  
Large Research University

Purpose This study aims to uncover factors related to students’ preference for ebooks with hopes that understanding what drives these preferences will help librarians to figure out how to increase students’ use of ebooks. Design/methodology/approach Based on the unified theory of acceptance and use of technology, researchers developed a model of ebook preference and a survey including constructs related to perceived usefulness and perceived ease of use. Respondents were undergraduate students from a core political science course at a large research university in the USA. Findings Ebook performance expectancy and ebook self-efficacy have indirect effects on ebook preference by way of ebook attitude. Ebook attitude and social influence both have direct effects. Research limitations/implications One of the limitation include respondents being of a similar age and having a similar experience of technology and ebooks. Prior use of ebooks may partially explain the results. Practical implications Librarians should help students develop ebook self-efficacy. Vendors should consider how interfaces may impact ebook self-efficacy. Ebook attitude may be positively influenced by tapping students’ desire to utilize technology. Originality/value This research adds to the understanding about ebook preference while expanding research in libraries by applying a theory and model from another research discipline.

A Path Analysis of the Impact of Application-Specific Perceptions of Computer Self-Efficacy and Anxiety on Technology Acceptance

2010 ◽  
Vol 22 (3) ◽  
pp. 82-95 ◽  
Author(s):  
Bassam Hasan ◽  
Mesbah U. Ahmed
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Application Specific ◽  
Computer Self Efficacy

Perceptions of computer self-efficacy (CSE) and computer anxiety are valuable predictors of various computer-related behaviors, including acceptance and utilization of information systems (IS). Although both factors are purported to have general and application-specific components, little research has focused on the application or system-specific component, especially in IS acceptance contexts. Thus, little is known about the effects of application-specific beliefs on IS acceptance or how such effects compare with the effects of more general CSE and computer anxiety beliefs. Accordingly, a research model comprising application CSE, application anxiety, perceived ease of use, perceived usefulness, attitude, and intention was proposed and tested via path analysis. The results demonstrated that the direct impacts of application CSE and application anxiety on perceived ease of use and perceived usefulness were almost equal, but in opposite directions. However, the indirect effect of application CSE on attitude and intention was stronger than that of application anxiety.

scholarly journals The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

2020 ◽  
Vol 3 (2) ◽  
pp. 75-85
Author(s):  
Tessa Vanina Soetanto ◽  
Adelina Proboyo ◽  
Prilya Angel Putri
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Computer Self Efficacy

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

A model of adoption of AR-based self-service technologies: a two country comparison

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Jose Castillo S. ◽  
Enrique Bigne
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Personal Interaction ◽  
Self Service

PurposeThis paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting in the Augmented Reality in Retail Model (ARiR Model).Design/methodology/approachThis study is based on an online questionnaire responded to by 284 makeup-using women from Nicaragua and the USA. It is based on an AR mobile app used to shop in retail stores. Partial least squares-structural equation modelling was used to validate the ARiR model and test the hypotheses.FindingsAesthetics and navigation are significant predictors of perceived usefulness and perceived ease of use (PEOU), and self-efficacy also explains perceived ease of use. Technology readiness and the need for personal interaction were not found to be influencing factors. A cross-cultural comparison indicated that both countries have similar overall attitudes towards AR-based SSTs.Research limitations/implicationsThis paper provides insights into the perceived value of, and motives for customer acceptance of, AR-based SSTs, which can serve as guidelines for their future implementation. Furthermore, it validates and confirms the application of the proposed ARiR model for technology acceptance in both developed and developing countries.Practical implicationsThe paper provides new insights for retailers on the implementation of AR at the point of sale.Originality/valueThe model extends the original TAM to AR and introduces five new constructs: need for personal interaction, aesthetics, navigation, self-efficacy and technology readiness. It was tested in both a developing and a developed country.

Model of acceptance of Web 2.0 technologies for increased participation in learning activities

2015 ◽  
Vol 8 (3) ◽  
pp. 208-221 ◽  
Author(s):  
Abel Usoro ◽  
Razep Echeng
Keyword(s):  
Higher Education ◽  
Web 2.0 ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Depth Information ◽  
Perceived Ease Of Use ◽  
Online Questionnaire ◽  
Web 2.0 Tools ◽  
Content Type

Purpose – The purpose of this paper is to find out how to encourage the use of Web 2.0 in learning in higher education by investigating factors that would relate to and would encourage such behaviour. Design/methodology/approach – Three existing theories of technology acceptance underpinned this research and six constructs selected from these existing theories and one new construct from a pilot study were used to develop a conceptual model which constructs were operationalized into an online questionnaire (open and closed ended questions). Copies of this questionnaire were electronically distributed to all students in a higher institution of learning in Scotland. In total, 203 responded. Correlation and regression analyses were performed on the quantitative data collected so as to validate the research model. A focus group of ten volunteer students provided opportunity for a follow-up interview that produced in-depth information which provided strategies for enhancing the use of Web 2.0 tools for learning in higher education. Findings – All the factors of the model, except perceived ease of use, positively relate significantly with use behaviour. The factors are perceived usefulness, facilitating conditions, motivation, prior knowledge, performance expectancy and social factors. Research limitations/implications – The study was performed at only one institution in Scotland. The implication of the study is that predictor variables (mentioned above in the findings) of the model should be taken into consideration when introducing Web 2.0 to students of higher learning. Practical implications – In the paper are discussed specific strategies and these include assigning roles to users with little participation, checking to ensure irregular users have access and e-mailing them to encourage participation. Originality/value – This is apparently the first time the key technology acceptance models have been synthesised and tested in Scotland with regards to the acceptance of Web 2.0 tools in learning in higher education.

A Path Analysis of the Impact of Application-Specific Perceptions of Computer Self-Efficacy and Anxiety on Technology Acceptance

2012 ◽  
pp. 354-368 ◽  
Author(s):  
Bassam Hasan ◽  
Mesbah U. Ahmed
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Application Specific ◽  
Computer Self Efficacy

Perceptions of computer self-efficacy (CSE) and computer anxiety are valuable predictors of various computer-related behaviors, including acceptance and utilization of information systems (IS). Although both factors are purported to have general and application-specific components, little research has focused on the application or system-specific component, especially in IS acceptance contexts. Thus, little is known about the effects of application-specific beliefs on IS acceptance or how such effects compare with the effects of more general CSE and computer anxiety beliefs. Accordingly, a research model comprising application CSE, application anxiety, perceived ease of use, perceived usefulness, attitude, and intention was proposed and tested via path analysis. The results demonstrated that the direct impacts of application CSE and application anxiety on perceived ease of use and perceived usefulness were almost equal, but in opposite directions. However, the indirect effect of application CSE on attitude and intention was stronger than that of application anxiety.

Differences between perceived usefulness of social media and institutional channels by undergraduate students

2017 ◽  
Vol 14 (3) ◽  
pp. 196-215 ◽  
Author(s):  
Leandro Sumida Garcia ◽  
Camila Mariane Costa Silva
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Technology Acceptance ◽  
Undergraduate Students ◽  
User Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Content Type ◽  
Media Technologies ◽  
Depth Analysis

Purpose This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways, including the support and even substitution of software designed specifically for knowledge acquisition and sharing. If students do not see value in the use of virtual learning environments and learning platforms, such tools might be prone to obsolescence as well. Design/methodology/approach The study was applied in a Brazilian public university located in a major city near São Paulo. The paper shows the results of the analysis of a survey with 108 answers, testing a model based on the information system success and on the technology acceptance model. The perceived usefulness of information technology is also subject to test through a Student t-test. Findings The paper shows that students perceive more value when using social media technologies to perform academic activities than in information systems provided by the university, mainly owing to the ease of use of the former. Service quality does not present a strong role as an antecedent variable in any case. Practical implications Students do not expect or do not see value in technical support during their general experience or usefulness for any of the analysed technologies. Thus, higher education institutions should focus their initiatives in providing availability, information quality and usability for institutional channels or, if they choose to do so, social media sites as well. Originality/value This study contributes to educational institutions by attaining better use of available IT tools for academic purposes. Previous studies looked for monitored or institutionalized use of social media tools in an educational context, but there was no in-depth analysis of spontaneous use by students to perform academic tasks.

The effect of perceived security and grievance redressal on continuance intention to use M-wallets in a developing country

2018 ◽  
Vol 36 (7) ◽  
pp. 1170-1189 ◽  
Author(s):  
Anup Kumar ◽  
Amit Adlakaha ◽  
Kampan Mukherjee
Keyword(s):  
User Satisfaction ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Content Type ◽  
Perceived Security ◽  
The Impact

Purpose Many developing countries, including India, are committed to curbing black money from the economy. Therefore, these countries are focusing on a transparent online transaction facility. M-wallets are one online option facilitated by various companies using a mobile application. The purpose of this paper is to investigate the impact of perceived usefulness, perceived security, perceived ease of use, trust, grievance redressal and satisfaction on young users’ intention to continually use M-wallet in India. Design/methodology/approach A research framework based on the expectation–confirmation theory has been formulated and tested empirically using data from M-wallets young users in India using structural equation modeling. Findings The analysis reveals that perceived usefulness and perceived ease of use significantly affect user satisfaction and intention to continually use M-wallets. The effect of perceived security on user satisfaction is significant, and grievance redressal mediates the effect of perceived security on intention to continually use M-wallets. Practical implications The outcome of the research will help M-wallet service providers and policy makers in planning the service and increasing customer’ continuance intention. Originality/value The uniqueness of this research is that it adds two important constructs for mobile payment systems (grievance redressal and perceived security) that were missing in the earlier model proposed by Zhou (2013). The addition of the two constructs helped in formulating a better model.

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