Understanding user perception toward artificial intelligence (AI) enabled e-learning

2020 ◽  
Vol 38 (1) ◽  
pp. 1-19
Author(s):  
Neerja Kashive ◽  
Leena Powale ◽  
Kshitij Kashive
Keyword(s):  
Artificial Intelligence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Effectiveness ◽  
Perceived Ease Of Use ◽  
User Perception ◽  
Content Type ◽  
Personal Learning ◽  
Learning Module ◽  
E Learning

PurposeThe purpose of this study is to explore the perception of the users concerning the role of artificial intelligence (AI) in enhancing personal learning profile (PLP), personal learning network (PLN) and personal learning environment (PLE) and their effect on the perceived ease of use, perceived effectiveness and perceived usefulness for enhancing the overall attitude and satisfaction of the e-learning.Design/methodology/approachThe data were collected from students and professionals who have ever used the e-learning module, and smart partial least square-structural equational modeling (PLS-SEM) is used to see relations between the different variables.FindingsIt was seen that the PLE is affecting both perceived ease of use and perceived usefulness. The research has shown that perceived ease of use showed a mediating effect between PLE and attitude and satisfaction. Further satisfaction mediates between perceived ease of use and intention. PLP has come out to significantly impacting perceived effectiveness. The multigroup analysis also showed that the attitude and satisfaction level affecting intention to use the e-learning module differ across the two groups of learners, i.e. gender and type of learners.Research limitations/implicationsThe data are collected from students and professionals who have ever used the e-learning module and wholly based on their perceptions, leading to self-perception bias.Originality/valueThe current research is trying to integrate the user perception of PLP, PLN, PLE into the framework of the technology acceptance model and see how they impact the overall attitude and satisfaction of the learners. AI can be used to improve them and make e-learning more adherent to the users. AI can play an essential role in generating the right environment by matching the profile of the learner.

scholarly journals Experiencing e-assessment during COVID-19: an analysis of Indian students' perception

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arnab Kundu ◽  
Tripti Bej
Keyword(s):  
Online Survey ◽  
Methodological Approach ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Full Potential ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
E Learning ◽  
Indian Students

PurposePresently the whole world has been experiencing a pandemic threat of coronavirus diesease 2019 (COVID-19) and at the same time facing unprecedented changes in everything including education. E-learning has evolved as the only alternative of knowledge transmission even in third world nations, and e-assessment has been playing an increasingly important role in this digital transformation of education. But how far and of what depth it has made its place among students' minds need to be studied to leverage its full potential to transform students' learning needs. This study reports an investigation made in this direction.Design/methodology/approachAn online survey consisting of 40 questions in Google Forms was conducted to collect primary data on students' perception of e-assessment among 200 Indian students pursuing higher education from several geographical locations. The quantitative methodological approach was followed. The data were analyzed descriptively and inferentially.FindingsThe results were analyzed based on the model of acceptance and usage of e-assessment (MAUE), and findings revealed that students' overall perception toward e-assessment was of moderate level and this perception varies depending on their gender, academic level, nature of the stream of study and their economic condition. Of the eight domains investigated, students showed better perception in the perceived usefulness, perceived ease of use, compatibility, subjective norms and self-efficacy domains, while they cut a sorry figure in domains like awareness, resource facilitation and information technology (IT) support. It became evident from their responses that COVID was instrumental in enhancing their interest in e-assessment.Social implicationsThe implication of this study lies in strengthening e-assessment by attending to the factors as noted in the MAUE in India and alike developing nations having huge space left for e-learning to reach a boom.Originality/valueThis is an empirical investigation conducted in India on the state of students' perception of the e-assessment in the backdrop of the COVID-19 outbreak. To do this work, the authors conducted online surveys, and the write-up of the findings focus on the survey data only.

Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations

2020 ◽  
Vol 33 (4) ◽  
pp. 359-375
Author(s):  
Sheshadri Chatterjee ◽  
Bang Nguyen ◽  
Soumya Kanti Ghosh ◽  
Kalyan Kumar Bhattacharjee ◽  
Sumana Chaudhuri
Keyword(s):  
Artificial Intelligence ◽  
Theoretical Model ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Extant Literature ◽  
Crm System

Purpose The purpose of this study is to explore the behavioral intention of the employees to adopt artificial intelligence (AI) integrated customer relationship management (CRM) system in Indian organizations. Design/methodology/approach To identify the factors impacting the behavioral intention of the employees to adopt AI integrated CRM system in Indian organizations helps of literature review and theories have been taken. Thereafter, some hypotheses have been formulated followed by the development of a theoretical model conceptually. The model has been tested statistically for validation using a survey by considering 308 usable respondents. Findings The results of this study show that perceived usefulness and perceived ease of use directly impact the behavioral intention of the employees to adopt an AI integrated CRM system in organizations. Also, these two exogenous factors impact the behavioral intention of the employees to adopt an AI integrated CRM system mediating through two intermediate variables such as utilitarian attitude (UTA) and hedonic attitude (HEA). The proposed model has achieved predictive power of 67%. Research limitations/implications By the help of the technology acceptance model and motivational theory, the predictors of behavioral intention to adopt AI integrated CRM systems in organizations were identified. The effectiveness of the model was strengthened by the consideration of two employee-centric attitudinal attributes such as UTA and HEA, which is claimed to have provided contributions to the extant literature. The proposed theoretical model claims a special theoretical contribution as no extant literature considered the effects of leadership support as a moderator for the adoption of an AI integrated CRM system in Indian organizations. Practical implications The model implies that the employees using AI integrated CRM system in organizations must be made aware of the usefulness of the system and the employees must not face any complexity to use the system. For this, the managers of the concerned organizations must create a conducive atmosphere congenial for the employees to use the AI integrated CRM system in the organizations. Originality/value Studies covering exploration of the adoption of AI integrated CRM systems in Indian organizations are found to be in a rudimentary stage and in that respect, this study claims to have possessed its uniqueness.

E-learning in tertiary institutions in Botswana: apathy to adoption

2019 ◽  
Vol 36 (2) ◽  
pp. 157-168 ◽  
Author(s):  
Olumide Olasimbo Jaiyeoba ◽  
Jane Iloanya
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Web Based ◽  
Content Type ◽  
Behavioural Intentions ◽  
E Learning ◽  
Survey Instruments

Purpose The purpose of this paper is to investigate the nomological web between technology acceptance model metrics such as perceived ease of use, perceived usefulness, perceived web privacy of e-learning resources on attitude and behavioural intention of virtual platform for learning by university students. Design/methodology/approach The study employed a quantitative method by using self-administered survey instruments among university students who have at least one year of e-learning experience. Psychometric nomenclature of survey instruments was conducted and the reliability and validity metrics of perceived ease of use, perceived usefulness, extent of e-learning use, perceived web-based privacy, attitude and behavioural intentions meet the threshold as established in extant literature. Correlation and regression analysis were conducted to explicate hypothesised relationship. Findings The study found out that e-learning use, perceived usefulness and attitude are associated with learners behavioural intentions, while perceived ease of use and perceived web-based privacy are not significantly associated with behavioural intentions of e-learners in Botswana. The findings further showed in the regression analysis that the extent of e-learning use, perceived usefulness, perceived ease of use and attitude are significantly related to behavioural intentions, while the perceived web-based privacy is not significantly related to behavioural intentions. Practical implications The e-learning processes thus help outline the effective marketing strategies and promotions or nichemanship among university students which help uncover the influence of innovation metrics on e-learning among the youth target audience in Botswana as the country seeks to achieve a paradigm shift from mineral-led economy to knowledge-based society. Originality/value Despite the popularity of e-learning approach as explicated in extant literature, the extent to which such platform is accepted with respect to security and reliability most especially in an emerging economy like Botswana is ambiguous. This study thus seeks to establish the extent to which e-learning in Botho University and Botswana Open University creates a platform for intention to use as regards technological acceptance parsimonious model in Botswana.

Determinants of e-learning adoption among students of developing countries

2016 ◽  
Vol 33 (4) ◽  
pp. 248-262 ◽  
Author(s):  
Richard Boateng ◽  
Alfred Sekyere Mbrokoh ◽  
Lovia Boateng ◽  
Prince Kwame Senyo ◽  
Eric Ansong
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Direct Relationship ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Tam Model ◽  
E Learning

Purpose – The purpose of this paper is to investigate the determinants of e-learning adoption (ELA) among students in the University of Ghana. Design/methodology/approach – A quantitative research approach comprising of a survey of 337 students was adopted. Data were collected using questionnaires designed in conjunction with 13 factors (computer self-efficacy (CSE), perceived ease of use (PEOU), perceived usefulness (PU) and attitude towards use (ATTU)) in the conceptual model of the study. Data analysis was conducted using structural equation modelling. Findings – The result revealed that PU and ATTU had a direct effect on ELA whilst, PU and PEOU also had a direct relationship on ATTU. Other variables such as CSE and PEOU had an indirect relationship on ELA though they were found to have an insignificant direct relationship on ELA. Practical implications – The level of significance of each construct identified in the study provide practical guidance to school administrators and instructors as to which factors to pay close attention to when implementing e-learning projects within their respective institutions. Originality/value – This study provides insight into ELA from the students’ perspective, through an extension of the TAM model in a developing country context given the existence of cultural differences and societal idiosyncrasies which exist in different contexts, particularly in Africa.

Adoption of artificial intelligence in banking services: an empirical analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahfuzur Rahman ◽  
Teoh Hui Ming ◽  
Tarannum Azim Baigh ◽  
Moniruzzaman Sarker
Keyword(s):  
Artificial Intelligence ◽  
Perceived Risk ◽  
Data Privacy ◽  
Banking Industry ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Content Type ◽  
Intention To Adopt

PurposeThis study aims to understand the importance and challenges of adopting artificial intelligence (AI) in the banking industry in Malaysia and examine the factors that are important in investigating consumers' intention to adopt AI in banking services.Design/methodology/approachThe qualitative research was carried out using in-depth interviews from officials in the baking industry to understand the importance and challenges of adopting AI in the banking industry. In the quantitative study, a total of 302 completed questionnaires were received from Malaysian banking customers. The data were analysed using the SmartPLS 3.0 software to identify the important predictors of their intention to adopt AI.FindingsThe qualitative results reveal that AI is an essential tool for fraud detection and risk prevention. The absence of regulatory requirements, data privacy and security, and lack of relevant skills and IT infrastructure are significant challenges of AI adoption. The quantitative results indicate that attitude towards AI, perceived usefulness, perceived risk, perceived trust, and subjective norms significantly influence intention to adopt AI in banking services while perceived ease of use and awareness do not. The results also show that attitude towards AI significantly mediates the relationship between perceived usefulness and intention to adopt AI in banking services.Practical implicationsFinancial technology (FinTech) is regarded as a critical determinant of strategic planning in the banking industry. While AI provides various disruptive opportunities in the FinTech space in terms of data collection, analysis, safeguarding and streamlining processes, it also poses a sea of threats to incumbent banks. This study provides vital insights for the policymakers of the banking industry to address the challenges of adopting AI in banking. It also provides the important predictors of the bank customers' intention to adopt AI in banking services. Policymakers can devise their strategies to enhance AI adoption considering the facts.Originality/valueThis study is amongst the pioneer in exploring the importance and potential challenges in implementing AI technology in banking services and identifying the essential factors influencing the intention to adopt AI in Malaysia's banking services.

scholarly journals An analysis of students' perspectives on e-learning participation – the case of COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahrokh Nikou ◽  
Ilia Maslov
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Learning Systems ◽  
Perceived Usefulness ◽  
Educational Institutions ◽  
Perceived Ease Of Use ◽  
Related Factors ◽  
Content Type ◽  
Intention To Participate ◽  
E Learning

PurposeDuring the COVID-19 pandemic, educational institutions were forced to shut down, causing massive disruption of the education system. This paper aims to determine the critical factors for the intention to participate in e-learning during COVID-19.Design/methodology/approachData were collected by surveying 131 university students and structural equation modelling technique using PLS-SEM was employed to analysis the data.FindingsThe results showed that the COVID-19 related factors such as perceived challenges and COVID-19 awareness not only directly impact students' intention but also such effects are mediated through perceived usefulness and perceived ease of use of e-learning systems. However, the results showed that the educational institution's preparedness does not directly impact the intention of students to participate in e-learning during COVID-19. The results also showed that the gender and length of the use of e-learning systems impact students' e-learning systems use.Originality/valueThese results demonstrated that, regardless of how well the educational institutions are prepared to promote the use of e-learning systems, other COVID-19-related challenges play a crucial role in forming the intention of students to participate in e-learning during the COVID-19 pandemic. Theoretical and practical implications are provided.

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Sany Sanuri Mohd Mokhtar ◽  
Olayemi Abdullateef Aliyu ◽  
Maha Mohammed Yusr ◽  
Selvan Perumal
Keyword(s):  
Information Quality ◽  
Private Universities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Electronic Board ◽  
E Learning

PurposeE-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby constituting puzzles to be solved. This study aims to proffer some insights to solve the puzzles.Design/methodology/approachThe data of the study were collected through an online survey among 425 students of four private universities using interactive electronic board systems. Partial least squares structural equation modeling was used to analyze the data.FindingsThe significant results of the study reveal that system quality, information quality and teaching materials significantly influenced perceived usefulness. Technology innovativeness and information quality also significantly influenced perceived ease of use. Perceived usefulness and perceived ease of use equally influenced e-learning intention.Originality/valueThis research is one of the few studies that conceptualize a framework to study intention to use e-learning generally, and interactive electronic board in particular among four private universities using technology innovativeness, system quality, information quality, perceived usefulness, perceived ease of use and teaching materials.

Postgraduate Students’ Perceived E-Learning Acceptance

2013 ◽  
Vol 4 (3) ◽  
pp. 51-60
Author(s):  
M. R. K. N. Yatigammana ◽  
Md. Gapar Md. Johar ◽  
Chandra Gunawardhana
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Postgraduate Students ◽  
Geographically Dispersed ◽  
Postgraduate Studies ◽  
E Learning ◽  
Acceptance Model

E-learning is a method of delivering knowledge using information technology and electronic media for the remote users. The advantages of e-learning method can be fully achieved with the postgraduate studies as majority of the postgraduate students are engaged in learning while they are working and also geographically dispersed due to the family and work life thus physically appearing for the lecture sessions are difficult to them. This paper attempts to develop a framework to measure the postgraduate students’ perceived technology acceptance by developing a modified version of the Technology Acceptance Model (TAM) which replaces perceived usefulness and perceived ease of use in the original model of TAM with relative advantage and complexity and incorporate other variables of trialability, observability, compatibility, psychological wellbeing and social influence of the students. The developed model is validated using 30 postgraduate students from Sri Lanka and thus this model can be used in future researchers to measure the perceived e-learning acceptance of postgraduate students.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

An empirical investigation of tourist’s choice of service delivery options

2017 ◽  
Vol 29 (7) ◽  
pp. 1892-1913 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Service Delivery ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Service Employees ◽  
Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

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