Marketing local food and cuisine culture online: a case study of DMO’s websites in Egypt

2019 ◽  
Vol 6 (4) ◽  
pp. 1045-1068 ◽  
Author(s):  
Mohamed E. Mohamed ◽  
Mahmoud Hewedi ◽  
Xinran Lehto ◽  
Magdy Maayouf
Keyword(s):  
Local Food ◽  
Developing Economies ◽  
Food Culture ◽  
Qualitative Assessment ◽  
Destination Marketing ◽  
Content Type ◽  
Future Potential ◽  
Food Tourism ◽  
Tourism Potential

Purpose Given the increased importance of food in tourists’ travel experience, the purpose of this paper is to explore the current and future potential of local food and foodways in marketing Egyptian destinations online. Design/methodology/approach The content of 20 Egyptian destination marketing organization (DMO) websites was subject to a content analysis. A checklist was developed based on literature analysis. The frequencies of information related to food culture and cuisine marketing were tallied, followed by a qualitative assessment of contents from the various websites. The results were further discussed with DMO representatives to provide contextualized insights as to the future potential of utilizing local food and food tourism initiatives as a component of DMOs website marketing in Egypt. Findings The study noted some initial efforts for Egyptian DMO websites to market food culture and gastronomic practices; however, the results suggest that the usage of food culture on Egyptian DMOs websites is still in its infancy. The study also highlights the challenges that need to be tackled as well as the resources required for food tourism development. Practical implications This study illustrates the need and potential capacity of Egyptian DMO websites to market food culture and local cuisines (including traditional foods and table manners). These results are expected to help Egyptian DMOs to strategically embrace local cuisine and food culture as a vehicle for destination marketing. Originality/value This case study provides insights for African and other developing economies in their destination marketing. The proposed framework and guidelines are intended to potentially serve as a framework for destination marketers and entrepreneurs to optimize the tourism potential of food culture.

Framing the local food experience: a case study of a Finnish pop-up restaurant

2018 ◽  
Vol 120 (1) ◽  
pp. 133-145 ◽  
Author(s):  
Inari Aaltojärvi ◽  
Maija Kontukoski ◽  
Anu Hopia
Keyword(s):  
Cultural Context ◽  
Design Methodology ◽  
Local Food ◽  
Regional Identity ◽  
Research Setting ◽  
Content Type ◽  
Food Experience ◽  
Group Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to analyse how Finnish customers at the pop-up restaurant event Trip to Province, which took place in South Ostrobothnia, Finland, make sense of the locality. Design/methodology/approach The data consist of 3 group interviews and 18 respondents, whose responses were analysed using a frame analysis. Findings Locality is discussed in the context of three frames: the immediate surroundings, the Finnish national ethos and the global discourses of food enthusiasts. The results show that, in terms of local food events, locality comprises not only food, but also place, people and cultural context conveying national and global elements. Research limitations/implications The data of this study are limited in size, and limited to the Finnish context. Practical implications Local food events could be promoted to locals and nearby residents, not just to tourists. With the design of the eating environment (music and visuals), the local food experience can be enhanced. Social implications Local food events strengthen the residents’ regional identity. Originality/value The research setting for this paper is original; the study takes part in the scarce discussion about gastronomic tourism in Finland. The study broadens the view that local food is just about food; regarding local food events, locality also entails place, people, nationality and globality.

A practical integrated solution into enterprise application: a large-scale quality control system development case study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vahid Hajipour ◽  
Hamidreza Amouzegar ◽  
Sajjad Jalali
Keyword(s):  
Quality Control ◽  
Enterprise Resource Planning ◽  
Large Scale ◽  
Resource Planning ◽  
Qualitative Assessment ◽  
Primary Concern ◽  
Content Type ◽  
Business Units ◽  
Functional Units

PurposeEnterprise resource planning (ERP) offers a streamlined system architecture to feed businesses with beneficial information in the current intense global competition. The primary concern of ERP is how to integrate different functional units to facilitate a unified flow of information. This paper aims at providing a non-trivial practice of integrating the quality control (QC) system into the core ERP processes of a real large-scaled case study.Design/methodology/approachTo satisfy the purpose of the current study, a large-scale steel making holding, inclusive of 27 business units being dispersed over a wide area, has been targeted. In our research methodology, a sample of four business units is selected as the pilot cases to be investigated at first. The output results of such investigations are further extended to the other units. In light of the investigation, the existing QC working conditions of the pilot cases are assessed through the As-Is model. The To-Be models are derived based on the best practices and the integration scope is then bordered.FindingsThe findings show that the integrated QC solution has enabled the following features: the smooth interconnection between QC and other functional units like purchase and manufacturing, the ease of generating real-time performance report of QC unit, the sack of tracing the quality of any available item in the system and the root-cause of defects, and the straightforwardness of the qualitative assessment of the suppliers.Research limitations/implicationsThere is almost no similar practice for designing a large-sized integrated system from scratch in the target region associated with our case study while the off-the-shelf products are prohibitively expensive.Practical implicationsThis paper includes implications for providing a standard practice on integrating a substantial module of ERP down to the smallest detail.Originality/valueThe value of the current paper is associated with fulfilling a critical research gap in the context of studying the QC integration into an enterprise solution. In fact, despite the importance of the QC module and its plethora of interconnection with other functional units, the literature review shows a centric lack of considering such integration in a real case study, particularly the large-scale one. Further, this paper works as a valuable study in the literature owing to not only focusing on the design and development of an integrated QC solution but also considering the deployment facet of such a practice.

scholarly journals Establishing additionality: fraud vulnerabilities in the clean development mechanism

2010 ◽  
Vol 23 (3) ◽  
pp. 243-253 ◽  
Author(s):  
Jacqueline M. Drew ◽  
Michael E. Drew
Keyword(s):  
Clean Development Mechanism ◽  
Developing Economies ◽  
Specific Reference ◽  
Future Market ◽  
Project Approach ◽  
Content Type ◽  
Study Approach ◽  
Project Cycle ◽  
Development Mechanism

PurposeThe purpose of this paper is to explore the clean development mechanism (CDM) which creates carbon credits from emission abatement projects in developing economies. The paper aims to examine the operation of the CDM with specific reference to fraud vulnerabilities regarding the additionality of a project. An examination of the process of establishment, certification and verification of additionality (confirmation that emissions post‐implementation of the CDM project are lower than those that would have occurred under the most plausible alternative scenario) is used to highlight the need for particular vigilance in respect to sustaining and improving the integrity of future market‐based mechanisms post‐Kyoto.Design/methodology/approachThe study takes a case study approach, examining the CDM project cycle and associated key entities.FindingsThe study posits that the processes associated with establishing and verifying additionality of a project are potentially key areas of systemic weakness that must be addressed. This case study explores the design features of the CDM that may afford greater opportunities for fraudulent or deceptive practices.Originality/valueThe CDM takes a project‐by‐project approach to establishment, verification and certification of additionality. Whilst conceptually this design may be appropriate from an operational perspective, it potentially provides opportunities for fraudulent outcomes. The individualised approach is, by its very nature, highly resource‐intensive and inherently difficult to verify.

Social enterprise, sustainability and community in post-earthquake Christchurch

2017 ◽  
Vol 11 (1) ◽  
pp. 149-165 ◽  
Author(s):  
Tracy Berno
Keyword(s):  
Food Systems ◽  
Food System ◽  
Local Food ◽  
Community Resilience ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Local Food System ◽  
Building Community ◽  
Post Disaster

Purpose Since 4 September 2010, the greater Christchurch region has endured a series of destructive earthquakes. As a result, food resilience, as a component of community resilience, has become highly relevant. This paper aims to explore the role of social entrepreneurs and the local food system in building community resilience. Design/methodology/approach Using a quasi-case study method, four social enterprise food initiatives are presented to illustrate conceptually how these local food systems contribute to community resilience in the post-earthquake context in Christchurch. Findings The results suggest that a generation of social entrepreneurs have emerged, giving rise to networked local food system initiatives that share the common goals of building multiple and unique forms of capital (human, social, natural, financial and physical). In doing so, they have contributed to creating conditions that support community resilience as both a process and an outcome in post-earthquake Christchurch. Research limitations/implications This research included only four enterprises as the case study, all located in central Christchurch. As such, the results are indicative and may not represent those found in other contexts. Practical implications The research suggests that social entrepreneurs make a significant contribution to both enhancing food security and building community resilience post-disaster. How policy infrastructure can empower and enable entrepreneurs’ post-disaster warrants further consideration. Social implications Collectively, the four enterprises included in the research were found to have created local solutions in response to local problems. This embeddedness with and responsiveness to the community is a characteristic of resilient communities. Originality/value Post-earthquake Christchurch is a living laboratory in relation to understanding community resilience. The processes by which it is occurring, how it is sustained over time and the shapes it will take in the future in such a dynamic environment are not yet understood. This paper contributes to understanding local food systems as part of this process.

scholarly journals Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary

2021 ◽  
Author(s):  
Katalin Lőrincz ◽  
Éva Kruppa-Jakab ◽  
Renáta Szabó ◽  
János Csapó
Keyword(s):  
Best Practice ◽  
Open Space ◽  
Destination Marketing ◽  
City Image ◽  
Structured Interviews ◽  
Family Friendly ◽  
Future Potential ◽  
Future Vision ◽  
The Impact

AbstractIn recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case study examines the impact and results of the preparation work and participation in national and an international green branding contests on destination marketing and city image through the analysis of the literature and structured interviews with the theme specialists of the contests. The implications of the research, based on the result of displaying the future vision of Veszprém, offer best practice advice for communities that are considering using green branding tools such as entering a horticultural contest. The results of the research confirm that a potential winning entry, apart from having an attractive cityscape, needs to meet the more novel assessment criteria of these contests as well, i.e. the development of family friendly and accessible infrastructure, multilingual tourist information and digital accessibility.

Overtourism: a result of the Janus-faced character of the tourism industry

2019 ◽  
Vol 11 (5) ◽  
pp. 552-565 ◽  
Author(s):  
Guillaume Avond ◽  
Chaarani Bacari ◽  
Isabelle Limea ◽  
Hugues Seraphin ◽  
Vanessa Gowreesunkar ◽  
...  
Keyword(s):  
Design Methodology ◽  
Tourism Industry ◽  
Analysis Approach ◽  
Destination Marketing ◽  
Study Analysis ◽  
Content Type ◽  
Case Study Analysis ◽  
Academic Literature ◽  
Negative Impacts

Purpose This paper aims to evaluate the “Janus-faced” character and causes of overtourism to propose recommendations to tackle such a phenomenon. Design/methodology/approach A case study analysis approach is adopted for this study. Studies of practitioners are presented and reflected upon with reference to academic literature on overtourism. Findings The study presents practical examples from Haiti, Nicaragua and Zanzibar. Tourism practitioners’ studies on overtourism are presented and general recommendations on tackling overtourism are proposed. Research limitations/implications This study will be of interest to tourism practitioners and Destination Marketing Organisations (DMOs) worldwide who seek understanding of the overtourism phenomenon and the associated negative impacts. The study provides useful recommendations that can be used in similar situations of overtourism. Originality/value The paper extends understanding of overtourism causes and consequences. While overtourism is generally looked at from impact studies, this paper argues the urgent need for solutions to tackle the phenomenon.

scholarly journals Food tourism and events as tools for social sustainability?

2018 ◽  
Vol 11 (3) ◽  
pp. 277-295 ◽  
Author(s):  
Anna de Jong ◽  
Peter Varley
Keyword(s):  
Social Capital ◽  
West Coast ◽  
Power Relations ◽  
Local Food ◽  
Social Sustainability ◽  
Coastal Community ◽  
Content Type ◽  
Planning Processes ◽  
Food Tourism ◽  
Event Planning

Purpose Food tourism and events are often prefaced as tools for sustainability within national and intra-national food and agricultural policy contexts. Yet, the realities of enhancing sustainability through food tourism and events are problematic. Sustainability itself is often conceived broadly within policy proclaiming the benefits of food tourism and events, with a need for further deconstruction of the ways each dimension of sustainability – economic, environmental, social and cultural – independently enhances sustainability. The lack of clarity concerning the conceptual utilisation of sustainability works to compromise its value and utilisation for the development of food tourism and events in peripheral areas. In recognition, this paper aims to turn attention to social sustainability within the context of a local food festival, to ask the following: in what ways is social sustainability enhanced through a local food festival, who benefits from this sustainability, and how? Design/methodology/approach The paper examines the development of a local food festival in a rural coastal community on Scotland’s west coast. The concept of social capital is used to examine the unfolding power relations between committee members, as well as the committee and other social groups. Observant participation undertaken over a 10-month period, between December 2015 and September 2016, renders insights into the ways event planning processes were dependent on the pre-existing accruement of social capital by certain individuals and groups. Findings Local food festivals have the potential to enhance social sustainability, in offering opportunity to bridge relations across certain diverse groups and foster an environment conducive to cohabitation. Bridging, however, is dependent on preconceived social capital and power relations, which somewhat inhibits social integration for all members of a community. The temporally confined characteristics of events generates difficulties in overcoming the uneven enhancement of social sustainability. Care, thus, needs to be upheld in resolutely claiming enhancement of social sustainability through local food events. Further, broad conceptualisations of “community” need to be challenged during event planning processes; for it is difficult to develop a socially inclusive approach that ensures integration for diverse segments without recognising what constitutes a specific “community”. Originality/value This paper is situated within the context of a peripheral yet growing body of literature exploring the potential of events to develop social sustainability. In extending work examining events and social sustainaility the paper turns attention to the gastronomic – examining the extent to which social sustainability is enhanced through a local food festival, for a rural coastal community – Mallaig, on Scotland’s west coast.

Food and culture: in search of a Singapore cuisine

2014 ◽  
Vol 116 (6) ◽  
pp. 904-917 ◽  
Author(s):  
Joan Catherine Henderson
Keyword(s):  
Critical Dimension ◽  
Food Culture ◽  
Case Study Methodology ◽  
Content Type ◽  
Print Form ◽  
Study Methodology ◽  
Food And Culture ◽  
National Cuisine

Purpose – The purpose of this paper is to illuminate aspects of the relationship between food and culture with particular emphasis on globalisation and its consequences, the ways in which food can represent people and places, and interest if food heritage. Issues are discussed within the context of Singapore. Design/methodology/approach – A case study methodology is employed using published information from assorted sources, both online and in conventional print form, supplemented by personal observation. Findings – A country's food culture is found to be influenced by globalising forces, yet these do not always overwhelm local distinctions and the international and domestic can co-exist and coalesce. Food is also shown to be a critical dimension of ethnic and national identity and to have a heritage worthy of protection. In addition, it is a tourist attraction which affords insights into destination culture. Defining a national cuisine, however, is complicated in multiracial societies and origins and ownership of so-called national dishes may be disputed. Practical implications – Enhanced knowledge about the wider role of food in established and emerging Asian economies and societies can improve understanding of its significance for residents and tourists, helping in formulating strategies to meet needs. Originality/value – New insights are offered into the meanings of food in relatively young countries of mixed races and how cuisines evolve and interact.

Rise and fall of community-based tourism – facilitators, inhibitors and outcomes

2014 ◽  
Vol 6 (3) ◽  
pp. 261-276 ◽  
Author(s):  
Asli D.A. Tasci ◽  
Robertico Croes ◽  
Jorge Bartels Villanueva
Keyword(s):  
Nash Equilibrium ◽  
Costa Rica ◽  
Stakeholder Involvement ◽  
Shared Vision ◽  
Destination Marketing ◽  
Community Based ◽  
Destination Branding ◽  
Content Type ◽  
Anna Karenina

Purpose – The aim of the current study is to use a city case study from Costa Rica to evaluate the Nash equilibrium point and Anna Karenina Principle in relation to community-based tourism (CBT), collaborative destination marketing (CDM) and strategic destination branding (SDB) – all of which require similar facilitators and suffer from similar inhibitors. Design/methodology/approach – The study combines a case study approach with in-depth interviewing of local business stakeholders as the aim is to reveal a specific event in a specific setting. Findings – In-depth interviews with local tourism product and service suppliers provided evidence that numerous deficiencies stem from the lack of collaborative destination marketing and branding in Costa Rica. This undermines the Nash equilibrium, namely successful CBT marketing and branding. Research limitations/implications – The results support the theory that the success (i.e. Nash equilibrium) or the failure situation (i.e. Anna Karenina Principle) in CBT – similar to CDM and SDB – depend on similar critical factors, including a shared vision, all-inclusive stakeholder involvement and participation; and cooperation and collaboration. Practical implications – Results indicated an urgent need for governments, donor organizations, universities and NGOs to partner to collectively develop campaigns and educational and training programs for human and social capital development. Originality/value – This study integrates sustainable tourism, tourism development, poverty alleviation, community-based tourism (CBT), collaborative destination marketing, strategic destination branding (SDB), Nash equilibrium and Anna Karenina Principle to explain the successful application of community-based tourism, which has not been previously reported.

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