Team social media usage and intra-team competition and cooperation: a social information processing perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shuqin Zhang ◽  
Qian Huang ◽  
Hefu Liu ◽  
Youying Wang
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Content Type ◽  
Team Cooperation ◽  
Media Usage ◽  
Cooperation And Competition ◽  
The Social ◽  
The Impact

PurposeThis study aims to explore how team task-related social media usage (TSMU) and social-related social media usage (SSMU) affect employees' perceptions of intra-team cooperation and competition and further individual creativity.Design/methodology/approachThis study conducted a questionnaire survey on enterprises in China that have implemented social media and obtained 348 useable questionnaires from 55 work teams.FindingsThe results revealed that employees' perceptions of intra-team cooperation and competition can promote employees' creativity. Employees' cooperation perception can be significantly positively affected by TSMU and SSMU, whereas employees' competition perception can be significantly positively affected by TSMU. Regarding congruence, the results indicated that the more balanced between TSMU and SSMU, the stronger the competition perception.Practical implicationsManagers should pay critical attention to the role of team social media usage (SMU) in shaping employees' perceptions of their team environments. They should realize the different outcomes and the joint effects of the different types of SMU.Originality/valueThis study contributes to the social media literature by explaining the impact of team SMU on employees' perceptions and evaluations of team environments based on the social information processing theory. The study presents the relationships among team SMU, employees' perceptions of cooperation and competition and employee creativity. Moreover, this study expands research on the trade-off of SMU by exploring the impact of balanced and imbalanced SMU in a work team.

Online brand communication and building brand trust: social information processing theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geeta Marmat
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Trust Building ◽  
Brand Trust ◽  
Brand Communication ◽  
Content Type ◽  
Processing Theory ◽  
Online Social Media

Purpose The purpose of this paper is to present the mechanism of online customer brand trust building through the lens of Walther’s Computer Mediated Communication (CMC) – Social Information Processing Theory (SIPT). Design/methodology/approach This paper integrates a range of theoretical and empirical works across branding and marketing, including concept of brand trust, use of online social media in brand communication and customer brand relations and CMC-SIPT theory and relational marketing literature other relevant information which were found useful in the given context were reviewed. The aim was to collect a broad spectrum of ideas, based on their relevance to the research purpose to propose effective online brand trust building framework. Findings This paper proposes three different developmental stages in brand trust building on online social media networks. Each stage is guided by the components of CMC-SIPT. Stage I is interaction and compliance of the brand communication clues which suggest that the aggregated level of interaction and compliance in online brand communication on social media determine the movement of the customer to the next level. Stage II suggests information processing at three successive layers by the customer as identification, internalization brand information and bonding, which eventually prompt the customer to the next level of brand trust building. Stage III is related to trust building which is the critical stage as customer internal states of arousal are experienced, which reduces the emotional risk of decision-making and increases confidence and trust of the customers in brands. Research limitations/implications The proposed framework of brand trust building has not been tested empirically. Future research could test and validate the proposed model tracking intrinsic changes in the customer in different brand trust development stages. This research is important for marketers or brands who wish to move beyond the notion of merely satisfying customers, to establishing more powerful emotional bonds between their brands and customers. It fills a gap in brand-trust literature and provides marketers and researchers a means to understand and draw strategies for consumers’ attraction toward brands (Patwardhan and Balasubramanian, 2011). The proposed framework has the capacity to revolutionize the way business and brands engage with society by enhancing and establishing trusting relationship. Originality/value To date, this research has not been done specifically from the SIPT perspective. This research is the first to examine brand communication strategies in an effort of building brand trust in the context of online social media network from the CMC-Social information theory perspective. It highlights the peculiarities of online brand communication on social media networks and customer information processing in presenting three stages of customer brand trust development to explain the development and flow of events.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

Social Information Processing Theory (SIPT)

2012 ◽  
pp. 45-65 ◽  
Author(s):  
Bolanle A. Olaniran ◽  
Natasha Rodriguez ◽  
Indi M. Williams
Keyword(s):  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Virtual Team ◽  
Information Processing Theory ◽  
Team Members ◽  
Social Information Processing Theory ◽  
Communicative Behavior ◽  
Processing Theory ◽  
The Social

The Social Information Processing Theory (SIPT) proposes that given time and opportunity to interact, relationships between individuals can form in online environments. Although not an overt assumption of the SIPT, it is essential to understand how cultural factors are important components of any CMC interaction. The power of the SIPT lies within its ability to foster communication between individuals through communicative behavior that is valued by the other’s culture. Therefore, Social Information Processing has the potential to aid the development of trust between virtual team members, establishing group cohesion, and accentuating cross-communication within international work groups.

Social Intelligence as a Predictor of Loneliness in the Workplace

2013 ◽  
Vol 16 ◽  
Author(s):  
Fatos Silman ◽  
Tayfun Dogan
Keyword(s):  
Information Processing ◽  
Social Skills ◽  
Social Information Processing ◽  
Social Intelligence ◽  
Social Deprivation ◽  
Social Information ◽  
Social Awareness ◽  
The Social ◽  
Social Companionship ◽  
The Relationship

AbstractThe aim of this research is to examine the relationship between social intelligence and loneliness of academics in the workplace. This study involves 326 (149 female/177 male) academics employed in various universities in Turkey and North Cyprus. The age average of participants is 39.09 years. In this study, the Loneliness at Work Scale (LAWS) and Tromso Social Intelligence Scale (TSIS) have been utilized. The data were analyzed using multiple regression and Pearson product-moment correlation coefficient analysis techniques. The findings showed that social information processing, social skills, and social awareness, which are the sub-dimensions of social intelligence, positively explained 26% of social deprivation. Social skills and social awareness positively explained 13% of social companionship. The findings also showed that the social information processing sub-dimension did not meaningfully explain social companionship.

The Generalizability of Social Information Processing to Organizational Settings: A Summary of two Field Experiments

1989 ◽  
Vol 69 (3-1) ◽  
pp. 883-893 ◽  
Author(s):  
Steve M. Jex ◽  
Paul E. Spector
Keyword(s):  
Job Satisfaction ◽  
Information Processing ◽  
Social Information Processing ◽  
Field Experiments ◽  
Social Information ◽  
Job Characteristics ◽  
Organizational Settings ◽  
Job Experience ◽  
The Social ◽  
Newly Hired

The purpose of this research was to conduct two field experiments of the Social Information Processing (SIP) theory of job attitudes and reports of job characteristics. in the first, subjects were randomly assigned to either positive or no feedback regarding the job satisfaction of others in similar jobs. The results indicated that being exposed to such feedback had no effect on job satisfaction or perceptions of job characteristics. A second experiment was conducted in which both newly hired employees and employees with considerable job experience were randomly assigned to positive, negative, or no feedback conditions. The results were consistent with those of Exp. 1 in that being exposed to feedback regarding the job satisfaction of others had no effect on satisfaction or job perceptions. This was true regardless of job experience. Salancik and Pfeffer in 1978 may have overstated the importance of social cues in organizational settings.

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