scholarly journals The alternative “Marketing Revolution”

2016 ◽  
Vol 8 (2) ◽  
pp. 308-334 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Sales Force ◽  
Marketing Management ◽  
Close Reading ◽  
Content Type ◽  
Sales Force Management ◽  
Sales And Marketing

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design/methodology/approach This account is based on a close reading of Tosdal’s publications. Findings Tosdal articulated a highly nuanced interpretation of marketing management, market research and sales force management. Each of these elements was keyed into fostering goodwill between firm and customer. Perhaps most importantly, he provides a counterpoint to the idea that the consumer is sovereign in the marketplace. Instead, he makes a case that the ontology of the market is riven by compromise. Originality/value This paper highlights the concept of the compromising consumer. Arguably, this is a much more empirically realistic conception of the agency we possess in the marketplace than the idea that we move markets in ways absolutely consistent with our desires.

scholarly journals Autobiographical reflections part II: risk, tenacity and philosophies of research

2017 ◽  
Vol 9 (3) ◽  
pp. 210-216 ◽  
Author(s):  
Mark Tadajewski ◽  
Brian Jones
Keyword(s):  
Power Relations ◽  
Design Methodology ◽  
Hard Work ◽  
Close Reading ◽  
High Tolerance ◽  
Academic Practice ◽  
Content Type ◽  
Autobiographical Accounts ◽  
Thought Leadership

Purpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out pertinent insights for senior, mid-career and junior academics alike. Design/methodology/approach This narrative is based on a close reading of the pertinent material. Findings To be a pioneer in marketing takes considerable hard work, tenacity, serendipity, and a high tolerance for risk. Originality/value This manuscript can be used by junior scholars to legitimize the challenges they pose to more established colleagues. It helps contribute to the reversal of extant power relations in academic practice.

As narrative capital: jazz tropics and the marketing imaginary

2015 ◽  
Vol 33 (7) ◽  
pp. 972-980
Author(s):  
Douglas Brownlie
Keyword(s):  
Social Order ◽  
Design Methodology ◽  
Academic Discipline ◽  
Social Contexts ◽  
Marketing Management ◽  
Public Understanding ◽  
Content Type ◽  
Content Strategy ◽  
Narrative Framework ◽  
Cultural Force

Purpose – The purpose of this paper is to discuss how discourse and figure nurture the narrative “capital” available to the community of marketing scholars through expanding its horizon of translational frames. It specifically discusses one such translational frame as presented within Holbrook’s (2015) discussion of jazz within a narrative of marketing management and how it enhances the understanding of marketing as a creative cultural force. Design/methodology/approach – Generalising from “jazz” to tropics, the commentary discusses three thematic reflective possibilities inspired by Holbrook’s article: content strategy; visual fluency and marketing creativity; and wider visions. This paper also examines how discussions about the wider public understanding of marketing can draw inspiration from the narrative framework suggested by Holbrook (2015) and his calculus of constructive ambiguity. Findings – As an area of study, tropics enriches the reflexive awareness of how the discipline of marketing is understood within academia and its various stakeholder communities. Research limitations/implications – The academic discipline of marketing needs to continuously reimagine itself and its relation to the changing social order in order to participate in dialogue with it. Originality/value – In particular, the commentary examines the jazz metaphor developed by Holbrook (2015) and suggests how this could affect the way that marketing presents itself within wider social contexts.

The UK drugs strategy 2017: contexts and analysis

2017 ◽  
Vol 17 (4) ◽  
pp. 205-217
Author(s):  
Blaine Stothard
Keyword(s):  
Economic Policy ◽  
Drug Use ◽  
Design Methodology ◽  
Drug Misuse ◽  
Close Reading ◽  
Evidence Based ◽  
Specific Content ◽  
Content Type ◽  
The Uk ◽  
The Impact

Purpose The purpose of this paper is to examine the content of the strategy and assess its claims to be evidence based. Design/methodology/approach This study is a close-reading of the text with commentary on specific content and reference to wider contexts. Findings The strategy makes use of evidence in its sections on treatment. Much evidence, including that of the UK ACMD, is dismissed or ignored. The issue of funding in times of austerity is not considered in the strategy. The range and complexity of drug use and users are not fully considered. Research limitations/implications The strategy can be seen as an idealised ambition with little basis in reality without funding to support its aims. Social implications There is no consideration of the impact of macro-economic policy on the extent of drug misuse. Originality/value Other commentaries on the strategy are emerging. This paper is a more extensive consideration than has so far appeared.

Writing write-downs: the rhetoric of goodwill impairment

2017 ◽  
Vol 14 (1) ◽  
pp. 81-102
Author(s):  
Niklas Sandell ◽  
Peter Svensson
Keyword(s):  
Financial Reporting ◽  
Design Methodology ◽  
Annual Reports ◽  
Close Reading ◽  
Content Type ◽  
Goodwill Impairment ◽  
Financial Communication ◽  
Rhetorical Practice ◽  
Nasdaq Omx ◽  
Practical Implications

Purpose The aim of this paper is to study the rhetoric of goodwill impairment, more specifically rhetoric, as it is constructed in the form of accounts (i.e. statements that explain unanticipated or untoward behavior). The authors argue that goodwill impairment is not only a technical matter but also a rhetorical practice by means of which external scrutiny is responded to. Design/methodology/approach The data corpus consists of explanations provided by corporations regarding impairment of goodwill. Data were collected from annual reports from companies quoted on NASDAQ OMX Stockholm, Sweden. The impairment explanations were analyzed according to a taxonomy of account types. The explanations were subjected to close reading to discern the potential rhetorical functions of the different accounts. Findings Seven account types are identified and discussed, namely, excuse, justification, refocusing, concession, mystification, silence and wordification. Research limitations/implications There is a need for further research that explores the process of authorship (i.e. writing, editing, negotiating and revising) through which the texts of financial communication are produced. Practical implications The findings have implications for the future formulations of standards regarding qualitative explanations in financial reporting in general and explanations of goodwill impairment in particular. Originality/value The paper contributes to the knowledge about the use of natural language and rhetoric in financial communication.

scholarly journals Reconciling contracts and relational governance through strategic contracting

2018 ◽  
Vol 33 (3) ◽  
pp. 265-276 ◽  
Author(s):  
Bent Petersen ◽  
Kim Østergaard
Keyword(s):  
Design Methodology ◽  
Law And Economics ◽  
Analytical Framework ◽  
Marketing Management ◽  
Relational Governance ◽  
Content Type ◽  
Industrial Marketing ◽  
Rent Theory ◽  
Practical Implications ◽  
Contingency Approach

Purpose In an industrial marketing context of manufacturer–distributor collaboration, this law and economics paper aims to contrast two approaches to contracting: conventional and strategic. Design/methodology/approach Based on relational rent theory, this paper provides an analytical framework for juxtaposing conventional and strategic contracting. A contingency approach is applied to formulate propositions as to when conventional versus strategic contracting is preferable. Findings The distinction between conventional and strategic contracting has implications as to whether relational governance substitutes or complements formal contracts (the substitution versus complements perspectives). Strategic contracting results in complementarity (rather than substitutability) between formal contracts and relational governance. Research limitations/implications This paper argues that a more nuanced view on contract types, such as strategic versus conventional, may reconcile the enduring research controversy between the substitution and complements perspectives. Practical implications Today, formal contracts with foreign distributors tend to resemble “prenuptial agreements”. The opportunity for relational rent (e.g. manifested in higher export revenues) grows if conventional contracts are superseded by contracts following strategic contracting principles. Originality/value This study is interdisciplinary, not only by its combination of marketing, management and contractual economics but also through its law and economics amalgamation.

Stranger and stranger: creating theory through ethnographic distance and authority

2014 ◽  
Vol 3 (2) ◽  
pp. 188-203 ◽  
Author(s):  
Gary Alan Fine ◽  
Tim Hallett
Keyword(s):  
Design Methodology ◽  
Ethnographic Research ◽  
Close Reading ◽  
Occupational Socialization ◽  
Content Type ◽  
Socialization Processes ◽  
Formal Organizations ◽  
Conceptual Paper ◽  
The Stranger

Purpose – Classical ethnographic research begins with the recognition that the observer starts as a stranger to the group being studied, a recognition as evident in the analysis of formal organizations as of gangs or tribes. From this position of difference the researcher must learn the themes and dynamics of a setting of otherness. The researcher begins as an outsider, a stance that creates initial challenges, yet permits the transmittal of novel information to external audiences. This is particularly true while studying organizational worlds that explicitly focus on occupational socialization. The paper aims to discuss these issues. Design/methodology/approach – This conceptual paper relies on the close reading and analysis of three major ethnographies of occupational socialization. Findings – The reality that (many) ethnographers begin as strangers permits them to understand socialization processes while observing how group cultures change. The authors defines this as the “stranger paradigm.” This otherness is joined by the perspective of the scholar's discipline and awareness of comparable research that permits understanding of forces that are unrecognized by participants, but which can be profitably scrutinized by disciplinary colleagues within their own occupational worlds. The authors term this “ethnographic authority.” Originality value – To support the claim that distance and authority support the formulation of theoretical insights, the paper examines organizational ethnographies that examine the occupational socialization of doctors, morticians, and ministers.

Converting debt into equity in private limited companies in Thailand

2020 ◽  
Vol 63 (1) ◽  
pp. 97-123
Author(s):  
Adam Reekie
Keyword(s):  
Supreme Court ◽  
Design Methodology ◽  
Close Reading ◽  
Legal Capital ◽  
Content Type ◽  
The Past ◽  
Original Intention ◽  
Commercial Code ◽  
Historical Investigation ◽  
The Eu

Purpose The purpose of this paper is to critically examine the prohibition on debt-to-equity conversions for private limited companies in Thailand, resulting from an interpretation of Section 1119 of the Thai Civil and Commercial Code (TCCC) adopted by academics and the regulator. Design/methodology/approach This paper critically examines the interpretation of Section 1119 of the TCCC made by academics, the Thai Supreme Court and the regulator. Taking an approach, which draws on debate in the EU over the past two decades, this paper presents a new understanding of the rules relating to legal capital in Thailand. This new understanding is applied to challenge the orthodox interpretation of Section 1119. Findings The interpretation proposed by this paper is that debt-to-equity conversions may be permitted when viewed as shares issued in return for payment in kind. This proposed interpretation is consistent with existing Thai Supreme Court jurisprudence. In addition, a close reading of the provision, further supported by a historical investigation into the legislative drafting process, reveals that it reflects the original intention behind this provision. Originality/value This paper presents a view of Thai legal capital rules, which challenges the orthodox understanding of their nature, purpose and categorisation. Furthermore, the proposed interpretation of Section 1119 of the TCCC, if adopted by the regulator, would permit Thai private limited companies to engage in debt-to-equity swaps without further legislative intervention.

Design for mutual transformation between outdoor wear and camping tent

2014 ◽  
Vol 26 (4) ◽  
pp. 291-304 ◽  
Author(s):  
Wei Zhen Wang ◽  
Yan Wang ◽  
Shu Lian Yu ◽  
Lin Sun ◽  
Jing Liu ◽  
...  
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Raw Materials ◽  
Mutual Transformation ◽  
Functional Design ◽  
Content Type ◽  
Functional Product ◽  
Consumption Situation ◽  
Product Reuse ◽  
Pattern Transformation

Purpose – In view of high consumption situation of raw materials in the apparel industry due to unique and diversified style, the purpose of this paper is to investigate the application of pattern transformation between clothing and tent, explore the feasibility of extending multi-functional product and provide experimental demonstration for realizing 5R (Reduce, Reevaluate, Reuse, Recycle, Rescue) design goal of garment product. Design/methodology/approach – According to the results of market research, in order to make single product have the functions of both outdoor couple clothing and simple tent, the planar patterns of clothing and tent are compared and transformed to make them compatible with each other, then the removable multi-functional design and technique processing are adopted. Findings – It was found that outdoor clothing and tent with similar application occasions and raw materials could realize the assumption of multi-functional product. Their combination has the functions of both clothing and tent by wearing and assembling. Originality/value – By means of this transformation design, the diversification and enjoyment of garment styles and functions can be realized. This helps to improve the energy efficiency of raw materials and accessories by increasing the frequency of product reuse and sharing. In addition, the enjoyment design of products also helps to lead and promote ecological consumption.

Business model innovation: coffee triumphs for Nespresso

2013 ◽  
Vol 34 (2) ◽  
pp. 30-37 ◽  
Author(s):  
Kurt Matzler ◽  
Franz Bailom ◽  
Stephan Friedrich von den Eichen ◽  
Thomas Kohler
Keyword(s):  
Business Model ◽  
Value Creation ◽  
Design Methodology ◽  
Business Model Innovation ◽  
Successful Implementation ◽  
Content Type ◽  
Sales And Marketing ◽  
Service Logic ◽  
Theoretical Conceptualization

PurposeThis article aims to examine the concept of business model innovation and to discuss the design of the key elements. Based on a detailed case study of Nespresso, it seeks to outline how business model innovation can be implemented successfully.Design/methodology/approachBased on a theoretical conceptualization of a business model, the authors conduct an in‐depth case study to draw conclusions for a successful implementation of a business model innovation.FindingsA business model innovation comprises five components: an innovative, unique positioning, a consistent product and service logic, an appropriate value creation architecture, an effective sales and marketing logic and a profit formula that works. Success is based upon a unique, innovative and coherent design of the business model's components.Originality/valueBased on Nespresso's business model, this paper illustrates what a business model innovation is, what its components are and how they should be designed to create and capture value.

Restaurant failure in post-conflict Beirut: the macroenvironmental context and mismanagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laurent Yacoub ◽  
Samer Nakhle ◽  
Dorra Yahiaoui
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Qualitative Method ◽  
Organizational Factors ◽  
Success Rates ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
Post Conflict ◽  
Management Policies

PurposeGiven the complexity of a post-conflict environment, the restaurant sector needs to be analyzed not just from the economic perspective. This paper aims to identify the diverse macroenvironmental and managerial factors underlying restaurant failures in Lebanon. The authors hope that this effort may help increasing restaurant success rates in other post-conflict settings.Design/methodology/approachThe aim of this paper is to explain how macroenvironmental pressures influence the restaurant business and which managerial factors are most critical in a post-conflict context. The authors adopted a qualitative method by conducting face-to-face, semi-structured interviews.FindingsThe findings show that restaurant failures in a competitive and uncertain post-conflict environment were caused mainly by a snowball of internal organizational factors related to bad management, poor human resource management policies, inefficiency and fraud. Internal organizational factors can all be associated with human mistakes and bad decisions, including excessive initial investment, expensive decoration, inability to manage monthly expenses, bad communication and market research.Originality/valueThis study contributes to the literature regarding restaurant failures in post-conflict regions and presents results that are expected to help managers in family- and non-family-owned businesses to enhance their decision-making process.

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