A trip planning service acceptance model for young mainland Chinese tourists

2020 ◽  
Vol 11 (2) ◽  
pp. 327-342
Author(s):  
Vincent Ting Pong Cheng ◽  
Chen-Kuo Pai
Keyword(s):  
Social Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Planning Service ◽  
Trip Planning ◽  
Content Type ◽  
Mainland Chinese ◽  
Chinese Tourists ◽  
Acceptance Model ◽  
Online Travel

Purpose Online travel agencies (OTAs) have been offering tourists trip planning services (TPS) for more than a decade. However, they are less popular than other online travel services such as metasearch with price comparison. This study aims to investigate why TPS on the internet, although important to tourists, are not well accepted by young mainland Chinese tourists. Design/methodology/approach A trip planning service acceptance model (TPSAM) was constructed and tested by inviting participants to take part in a trial using the TPS of a China OTA and then participants were asked to complete a questionnaire based on their user experience. Partial least square technique was used to perform a path analysis on the model. Findings Social influence and effort expectancy have significant direct influence on reuse intention. Social influence increases the trust level of the tourists on the TPS and effort expectancy’s strong influence on joy suggest that a joyful and effortless experience is critical for tourists to consider reusing the TPS. Practical implications The findings could provide some insight to the OTAs on improving their TPS. For instance, OTAs should let tourists feel that the TPS requires little effort and is fun to use and more promotion is needed through social media. Originality/value Although trip planning is essential for tourists in achieving a delightful travel experience, few studies have examined the adoption of Web-based TPS. This study contributes to the literature by establishing a TPSAM and extends previous work by showing that a causal relationship exists between social influence and trust in the service acceptance context.

Predictors of Islamic bank adoption: Nigerian perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Precious Chikezie Ezeh ◽  
Anayo Nkamnebe
Keyword(s):  
Social Influence ◽  
Emerging Market ◽  
Partial Least Square ◽  
Least Square ◽  
Government Support ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The 2008 financial crisis that hit conventional banks provides a market opportunity for special types of banks. Furthermore, given the current financial reform for financial inclusion and economic concern of the Nigerian Government, there is a need for research on the adoption of Islamic banks. Accordingly, the purpose of this study is to determine the predictors of Islamic bank adoption in Nigeria. Design/methodology/approach Data is collected from 385 Islamic bank customers in northern Nigeria and is analyzed using the partial least square structural equation modeling technique. Findings The result reveals that trust, social influence, knowledge and government support have a significant positive relationship with the adoption of Islamic banks, while relative advantage and compatibility do not. The model (trust, social influence, knowledge, government support, relative advantage and compatibility) explained 50% of the variance in the adoption of Islamic bank. Practical implications These findings are very important to scholars, the policymakers and Islamic bank operators in designing their marketing strategies. It shows that trust, social influence, government support and knowledge are predictors of Islamic bank adoption. Originality/value This study extended the diffusion of innovation (DOI) theory by combining relative advantage, compatibility with trust, social influence, knowledge and government support to the model. The developed model is validated for the study of Islamic bank adoption in an emerging market, Nigeria. Arguably, it is the only study that test effect sizes (f2) and predictive relevance (Q2) of extended DOI on Islamic banks.

Acceptance of mobile money by poor citizens of India: integrating trust into the technology acceptance model

Info ◽  
2015 ◽  
Vol 17 (3) ◽  
pp. 58-68 ◽  
Author(s):  
Sumedha Chauhan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Primary Data ◽  
Content Type ◽  
Mobile Money ◽  
Acceptance Model

Purpose – The purpose of this paper is to understand the acceptance of mobile-money (m-money) among target populations, i.e. below-poverty-line citizens in India, using the technology acceptance model (TAM). The m-money service is a major initiative that can enable the provision of low-cost and speedy money transfer through mobile phones, especially in developing countries such as India. For a large section of the population in India, m-money can act as a way to achieve financial inclusion. However, for m-money to succeed, users should accept the initiative wholeheartedly. Design/methodology/approach – The survey data were collected from 225 actual and prospective m-money users and analysed using partial least square technique. Findings – The findings imply that the trust and the core constructs of TAM such as perceived usefulness, trust and attitude towards usage contribute in influencing the intention to accept m-money. Perceived ease of use neither impacts perceived usefulness nor attitude towards usage. Practical implications – This research also provides possible explanations for the significant relationships between the constructs and discusses how this information can be used to enhance the acceptance of m-money among poor Indians. Originality/value – This research is original and is based on primary data collection and its interpretation. It provides thorough empirical insights on the acceptance of m-money among poor Indian citizens which is currently a weakly addressed and empirically less explored area of research.

Empathic technologies for distance/mobile learning

2017 ◽  
Vol 14 (2) ◽  
pp. 159-180 ◽  
Author(s):  
Pedro Isaias ◽  
Francisco Reis ◽  
Clara Coutinho ◽  
Jose Alberto Lencastre
Keyword(s):  
Distance Learning ◽  
Social Influence ◽  
Technology Acceptance ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

Purpose This paper examines the acceptance, of a group of 79 students, of an educational forum, used for mobile and distance learning, that has been modified to include empathic characteristics and affective principles. Design/methodology/approach With this study is proposed that the introduction of empathic and affective principles in educational forums is a useful and effective way to increase students’ participation and motivation in educational contexts. After an analysis of existing literature and research on the subject of empathic technology, the unified theory of acceptance and use of technology (UTAUT) was used as a framework for the research model. The analysis of their acceptance is done via an extended version of the UTAUT that focuses on the use of the variable attitude toward technology and uses gender, age and experience as moderators. A partial least square technique has been used to test the nine hypotheses. Findings The results confirmed three of the nine hypotheses: performance expectancy and effort expectancy had a positive influence on the students attitudes towards empathic forums, while the effect of social influence and facilitating conditions was considered insignificant; social influence had a positive influence on the students’ behavioral intention to use emphatic forums, while attitude toward technology, performance expectancy, facilitating conditions and effort expectancy were considered not relevant. Originality/value The focus of this study was the influence of attitude toward empathic forums, used for mobile and distance learning, and the results establish the grounds for future research on attitude as an important determinant of technology acceptance.

scholarly journals Britain in bloom? A study into Chinese tourists’ experience

2015 ◽  
Vol 10 (3) ◽  
pp. 297-310 ◽  
Author(s):  
Zhibin Lin ◽  
Guangren He ◽  
Ilias P. Vlachos
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Chinese Tourists ◽  
Low Performance ◽  
Food And Drink

Purpose – The purpose of this paper is to examine Chinese tourists’ experience of Britain based on a conceptual model of tourist satisfaction and destination loyalty, and to identify key issues that tourism organisations could address to provide an excellent experience for Chinese tourists. Design/methodology/approach – Data were collected in collaboration with a tour operator; and 275 valid responses were received. Partial Least Square Structural Equation Modelling was used for data analysis. Findings – The key destination attributes of Britain such as heritage sites, natural scenery and customer service provide an excellent experience for Chinese tourists. Other British destination attributes such as shopping facilities, food, accommodation, entertainment and night life are less impressive. Research limitations/implications – The sample was drawn from Chinese tourists visiting Britain on package tours, which limits the generalisation of results to other Chinese tourists and other European/Mediterranean destinations. Practical implications – There are two key challenges for British destination tourism managers: first, to maintain the current quality levels in the attributes that generate tourist satisfaction; and second, to concentrate on improving attributes with low performance ratings such as shopping, food and drink, accommodation, entertainment and night life. As the characteristics of Chinese tourists are culture-specific rather than destination-specific, tourism managers in other European destinations may find these recommendations useful too. Originality/value – This is one of the first studies to examine Chinese tourists’ experience of a European destination. The results reveal unique characteristics of Chinese tourist requirements, which provide useful implications for tourism organisations to adapt their service strategies to better cater to this growing group of travellers.

scholarly journals CUSTOMER ENGAGEMENT IMPACTS TOWARDS PURCHASE INTENTIONS IN THE ONLINE TRAVEL AGENT INDUSTRY

2020 ◽  
Vol 16 (2) ◽  
pp. 103-113
Author(s):  
Nicks Candra Putra ◽  
Carolin Carolin ◽  
Gabriel Jessye ◽  
Isaiah Abib ◽  
Michael Laurel
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Influence ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Travel Agency ◽  
Online Travel

This study attempts to investigate the effect of customer engagement which represented through surveillance, social interaction, sharing information, attraction, and social influence on OTA‟s (Online Travel Agency) customer engagement in social media such as Facebook, Twitter, and Instagram about its connection to purchase intention. The importance of this research is to understand the customer engagement level necessary to satisfy the needs of social media users that can lead to purchase intentions. The questionnaires used convenience sampling with totals of 30 questions and 200 respondents within the scope of Java Island Indonesia. Partial Least Square was used to analyze the data and six hypotheses were tested with five independent variables which are surveillance, social interaction, sharing information, attraction, and social influence. One mediating variable which is customer engagement, and one dependent variable purchase intention. The findings of this research are showing that OTAs are better if they focus on social influence, social interaction, and sharing information to increase customer engagement and ultimately create the intention to purchase for customers.

Environmental concern: an issue for poor or rich

2019 ◽  
Vol 30 (1) ◽  
pp. 227-242 ◽  
Author(s):  
Chai Wen Teoh ◽  
Sanjaya Singh Gaur
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Environmental Concern ◽  
Measurement Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Preference ◽  
Environment Friendly ◽  
Content Type ◽  
Confirmatory Factor

Purpose The purpose of this paper is to determine the role of environmental concern on brand preference. The authors also examine whether the proposed relationship is contingent upon the individual’s income. Design/methodology/approach A conceptual model is proposed based on the theory of buyer behaviour and environmental concern. Model is empirically validated by conducting a survey using self-administered questionnaire. Measurements for each construct were adapted from literature. Partial least square based structural equation modelling is used for the hypotheses testing and confirmatory factor analysis is used for the validation of measurement model. Findings The authors found that brand preference is influenced by environmental concern and attitude towards the environment-friendly product. Further, social influence indirectly affects brand preference via environmental concern and attitude towards the environment-friendly product. The authors also found that income significantly moderates the relationship between social influence and environmental concern. Originality/value This paper provides useful guidance for the marketers of environment-friendly products for marketing to people with different income.

scholarly journals EKSPLORASI NIAT PERILAKU WISATAWAN DENGAN PENGUJIAN MODEL TECHNOLOGY ACCEPTANCE MODEL DAN THEORY OF PLANNED BEHAVIOR (STUDI KASUS PADA ONLINE TRAVEL AGENT)

2020 ◽  
Vol 2 (2) ◽  
pp. 137
Author(s):  
Putu Dyah Permata Korry
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Travel Agent ◽  
Acceptance Model ◽  
Online Travel

Selama ini kita melihat sudah banyak peneliti yang meneliti mengenai Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) terhadap niat perilaku yang berhubungan dengan e-commerce. Akan tetapi yang meneliti mengenai penggabungan kedua model tersebut dengan niat perilaku wisatawan dalam menggunakan sebuah teknologi itu belum ada. Pada penelitian penelitian saat ini berfokus pada niat perilaku wisatawan yang berkunjung ke Bali dengan menggunakan Online Travel Agent (OTA) dan dilihat juga dari perspektif gender. Responden dalam penelitian ini berjumlah 100 orang dengan menggunakan metode purposive sampling untuk teknik pengambilan sampelnya dengan kriteria wisatawan yang berasal dari luar Bali dan menggunakan jasa Online Travel Agent (OTA) untuk berkunjung ke Bali. Teknik analysis data yang digunakan dalam penelitian ini yaitu Structural Equation Modelling (SEM) yang menggunakan software Smart PLS (Partial Least Square). Hasil penelitian ini menunjukan bahwa sikap terhadap perilaku tidak berpengaruh terhadap niat perlaku, gender dalam sikap terhadap perilaku berpengaruh negatif terhadap niat perilaku,normasubjektifberpengaruhpositifdansignifikanterhadapniatperilaku, gender dalam norma subjektif berpengaruh positif dan signifikan terhadap niat perilaku, kontrol perilaku persepsian berpengaruh positif dan signifikan terhadap niat perilaku, gender dalam kontrol perilaku persepsian tidak berpengaruh terhadap niat perilaku, kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, kemudahan penggunaan persepsian berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam persepsi kemudahan penggunaan tidak berpengaruh terhadap sikap terhadapperilaku.  Kata Kunci      : Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Online Travel Agent (OTA), Niat Perilaku, Gender

Revisiting the impact of VR applications on hotel bookings

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sungsik Yoon ◽  
Mehmet Erdem ◽  
Markus Schuckert ◽  
Patrick C. Lee
Keyword(s):  
Willingness To Pay ◽  
Social Influence ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Content Type ◽  
Performance Expectancy ◽  
The Impact

Purpose The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual room tour) when booking a hotel. Design/methodology/approach Through a theoretical lens of stimuli–organism–response (S-O-R), relationships among an individual’s performance expectancy, effort expectancy, social influence, utilitarian motivation, hedonic motivation, perceived value, intention to use VR and willingness to pay more for VR were tested using partial least square-structural equation modeling. Findings Performance expectancy, social influence, utilitarian motivation and hedonic motivation affect the perceived value of VR. An individual’s perceived value of VR affects his/her intention to use VR and willingness to pay more for a hotel that has VR contents (e.g. virtual room tour) available during the hotel booking process. Originality/value Through the S-O-R framework, this study provided insights into hotel guests’ intention to use VR and explored how their intentions lead to their willingness to pay more for a hotel if VR is available during the reservation or hotel selection process.

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

2019 ◽  
Vol 31 (4) ◽  
pp. 532-554 ◽  
Author(s):  
Tommy Lau ◽  
Man Lai Cheung ◽  
Guilherme D. Pires ◽  
Carol Chan
Keyword(s):  
Hong Kong ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Content Type ◽  
The Impact

Purpose The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as sommeliers. Yet the importance of sommeliers’ value-adding performance in the context of upscale Chinese restaurants has not been examined. To address this gap, the SERVQUAL framework is adopted to examine the influence of sommeliers’ service quality (SQ) on customer satisfaction (CS) and loyalty in the context of upscale Chinese restaurants in Hong Kong. Design/methodology/approach The survey method is used to collect data from 302 units of the population of interest, partial least square-structural equation modelling (PLS-SEM) is used to test the links between constructs. Findings Four of the seven dimensions of sommeliers’ service quality, namely, empathy, tangibles, credibility and assurance, have a significant positive impact on customer satisfaction and customer loyalty, whereas the impact of perceived value and responsiveness on customer satisfaction and customer loyalty is positive but only marginally significant. Reliability has a weak and non-significant impact on customer satisfaction and customer loyalty. Research limitations/implications Examining a small number of upscale Chinese restaurants in Hong Kong limits generalisation of the findings to other contexts. Replication of the research in different contexts will enhance generalizability. In terms of implications, the discussion highlights the importance of sommeliers’ service performance on customers’ SQ perceptions SQ, CS and loyalty, all of which are important variables for restaurateurs. Originality/value To the best of the authors’ knowledge, this is the first study of the influence of the quality of sommelier’s SQ on CS and loyalty in upscale Chinese restaurants in Hong Kong. Given the lack of attention to this service role in the literature, the study contributes theory from which further understanding can develop.

Institutional context and hotel social responsibility

Kybernetes ◽  
2014 ◽  
Vol 43 (3/4) ◽  
pp. 413-426 ◽  
Author(s):  
María Dolores Sánchez-Fernández ◽  
Alfonso Vargas-Sánchez ◽  
Paula Remoaldo
Keyword(s):  
Social Responsibility ◽  
Institutional Theory ◽  
Geographical Area ◽  
Institutional Context ◽  
Theoretical Framework ◽  
Northern Region ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type

Purpose – The authors want to study the connection between institutional theory and corporate social responsibility (CSR) in the set of hotels with three, four and five star situated in Galicia (Spain) and in the Northern region of Portugal. The authors aim to see whether there is a contrast of isomorphic behaviour in the institutional context of both regions. Design/methodology/approach – A quantitative study in which the authors apply the partial least square (PLS) technique, a methodology based on structural equations models using the software Visual-PLS. The authors intend to study the relationships between the pressures of institutional context and CSR practices, together with the relationship between legitimacy and these practices. The focus of the proposed model is based on the system theory. Findings – The main findings of this research clearly show that hotels are incorporated into an institutional context marked by enforced and regulatory pressures. Research limitations/implications – The proposed research model can be replicated using other units of study, sectors, geographic areas, among others, due to the explanatory capacity of the theoretical framework used. Originality/value – The originality of this work derives from the main contributions based on the theoretical framework (institutional theory and CSR), the object of study and geographical area (three, four and five star hotels located in Galicia and in the North of Portugal), the context (economic crisis), the field of study (private sphere) and the type of organizations (profit making).

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